WORKING FOR NEBRASKA

Rural electric systems truly are “Working for Nebraska,” and this public relations campaign serves NREA members by engaging the public and enhancing their view of and support for public power.

The Working for Nebraska campaign shares our message with the public through the use of customizable videos and a strong NREA presence on social media sites. The campaign message focuses on Nebraska’s rural electric systems. Our goal is to enhance the public’s perception of rural electric systems and to encourage the public to engage as owners of the public power model.

Nebraska has a great story to tell when it comes to our electric service, rates, and environmental record. This campaign tells that story by educating the public about the electric industry and bringing greater understanding to issues which are often mischaracterized or misunderstood by the public.

responsible electric supply. Forty percent of Nebraska’s electricity comes from non-carbon emitting resources. With coal supplying the fuel for the majority of our state’s electric demand, few individuals understand what the utilities are already doing to maintain an eco-friendly electric supply. Third, the campaign aims to educate the public about the importance of a reliable electric supply. Most Nebraskans do not understand the need for continuous electric generation, and many believe that all generation resources are equally reliable.

The American Public Power Association recognized the Working for Nebraska campaign for Excellence in Public Power Communication in 2017.

Nebraska consistently ranks in the top 15 most affordable states for electricity. We rank in the top 10 for lowest residential rates. The campaign spotlights this fact to customers, letting them know that Nebraska is a great place to live or start a business. Second, Nebraska has a good story to tell when it comes to our environmentally

The Working for Nebraska campaign has made a point to highlight the positive and negative attributes of each generation resource. Finally, although Nebraska is the only all public power state in the nation, research identified that our customers were not fully aware of the benefits of public power and the differences between public utilities and private investor-owned utilities. The campaign makes a point to highlight the value public power brings to each consumer whether it be through our locally controlled boards or by our not-for-profit model.