Why You Should Be Marketing to College Students Near and Far! Everyone knows that, if you want to catch fish, the first thing you need to do is to go to where the fish are. The same principle applies to marketing to college students. The first thing you must do is to go to where they are.
Access Going to where they are is not as absurd as it sounds. What was an impossible task twenty-five years ago, was only a difficult task ten years ago. Today it is not only possible, it is easy, because they are all in one place: on their smartphones and tablets.
Reach
In the past, the effective reach of higher education marketing programs tended to be local or regional, depending on the location and type of school and the programs offered. State universities should expect to continue in that paradigm because that is their reason for existence, and they offer a less expensive education than private colleges. Private colleges and universities are going to have to do a better job.
Reach
College-age students are not just mobile because of their devices. As a rule, they are generally more mobile themselves. The technology of the information age has granted them access to seeing more of what is available to them. As a result, they have a more highly developed appetite for new experiences, including where they choose to go to college.
There's a world of students out there.
Reach
Chinese students seeking an education in American colleges and universities are the leading example of the combined power of access and reach. As of February 2015, Chinese students represent 31% of all foreign nationals enrolled in U.S. institutions of higher learning. In fact, during the 2013-2014 school year, they accounted for nearly 60% of the continuing growth of international students attending school in America. Access to foreign students is as easy as a tweet.
ROI
Maximizing college marketing programs for mobile makes sense. The cost to access and reach students around the globe is virtually the same as reaching students around the block. And it is far less costly to reach them than ever before, regardless of where they live. Rapid advancements in technology have made it possible to reduce the impact and increase the ability and effectiveness of marketing to college students.
Pointing students to the right education.
Expertise
Yes, it takes expertise, but that expertise is readily available at the Tribeca Marketing Group. We understand higher education, current and evolving technology and marketing to college students. It's what we do. Our group is a combination of business drivers, brand invigorators, strategic thinkers, account planners, globetrotters and family members. We are a full-service agency focused on relationship marketing that is based on integrity, trust & commitment.
Expertise
a combination of business drivers, brand invigorators, strategic thinkers, account planners, globetrotters and family members. We are a full-service agency focused on relationship marketing that is based on integrity, trust & commitment. Using advanced tools, like RolCall and Ynot?, our experienced team of experts is equipped to maximize the access, reach and ROI for our elite clientele of colleges and universities. We also recognize the power of traditional media and integrate it into our plans to target-market to selected groups within the broader scope of potential students.