“20 Years
of Softness
”
THE REPEAT STORY Contemporary / Sophisticated / Affordable Luxury Behind every success story is a dream and an irrepressible passion. At the end of the 1980s, Cashmere items were a luxury, which only very few could afford. Repeat was created to bring this exquisite material to more customers without compromising on quality. The idea of Repeat Cashmere was born. Founded in 1996 in Geneva Switzerland, Repeat is celebrating its 20 year anniversary this year and has evolved from a small collection of 24 must-have basics to an international lifestyle brand specialized in fashionable knitwear. It has achieved this growth through its concept, high quality level, elaborated color scheme and yarn variety. Repeat was one of the first companies to commercialize 100% Cashmere items for a larger public at an affordable price. Affordable luxury and timeless fashionable styles is what Repeat stands for. The Repeat collection focuses on timeless fashionable garments and accessories that can be mixed and matched in endless ways. Our soft and comfortable sweaters, cardigans and accessories, are distributed worldwide through a large number of wholesale and retail channels. Repeat has been opening various flagship shops and shop-in-shops since 2003 and keeps expanding throughout the world and online. Repeat’s store and shop-in-shop concept combines natural elements of wood and stone in soothing colors, to powerful and playful visual presentation. Repeat also has showrooms in various cities like, Paris, New York, Los Angeles, Zurich, Amsterdam, Munich, Dusseldorf, Antwerp, Stockholm and Salzburg. Furthermore we consider it a priority to market ethical products of high quality which respect nature and environment throughout our entire supply chain. We aim to continue sharing cashmere-coated happiness for many years to come… Celebrate this milestone with us!
Love
REPEAT…
REPEAT OVER THE YEARS... Teri Hatcher for Repeat 2007-2009
Teri Hatcher for Repeat
Doutzen Kroes for REPEAT A better representative for soft, playful seduction we could not imagine… we are so happy and thankful to have been working with supermodel Doutzen Kroes for the last seven years and are looking forward to share our new Winter 2016 campaign with you. We hope you will enjoy this limited edition book and celebrate with us !
“20 Years of Softness”
“I always love to work with my REPEAT family, it really is a joy for me, everybody is so nice and we always have great energy on the set.” “I love my REPEAT Cashmere sweatpants and hoody. I love to wear it when I travel or when I am at home. Nothing is as comfortable as cashmere on the skin!” Love
Doutzen...
SEDUCE YOUR SKIN
THE PERFECT
Gift
Happily EVER AFTER WITH REPEAT CASHMERE
# PLAYFUL
CASHMERE REPEAT
Pants
ENDLESS
REPEAT CASHMERE
Variations
Shampoo
# COLORFUL CASHMERE
Sweet CASHMERE
SURRENDER TO SOFTNESS...
WEARING REPEAT IS LIKE WEARING A HUG...
REPEAT FLAGSHIP STORES... taking softness to the next
Level
U
FR
T
BIARRITZ COLOGNE
BORDEAUX PARIS
GENEVA
FRANKFURT
REPEAT GOES GLOBAL
BASEL
PARIS
LAREN
BERN
ZÜRICH
BASEL
MAASTRICHT
UTRECHT
RANKFURT
BORDEA
BERN
BASEL
THE HAGUE
ROTTERDAM
ZÜRICH
AMSTERDAM
UTRECHT
WIESBADEN
DÜSSELDO
HANNOVER
COLOGNE
DÜSSELDORF
ANTWERP AMSTERDAM
FRANKFURT
LET’S CONQUER THE WORLD WITH Cashmere
REPEAT EVENTS & STORES OPENINGS
REPEAT IN THE PRESS
Love s e o r K n e z t u o D
Signing by Doutzen
Doutzen TV interview
Flying with REPEAT
Promotion at ENGELHORN
CEO Joe Tugendhaft with our muse Doutzen Kroes
Love and Kisses from Doutzen
Doutzen Kroes meeting her fans
# EXCITING
MOMENTS CEO Joe Tugendhaft being interviewed by the press
REPEAT team celebrating!
# CELEBRATING REPEAT
Doutzen Kroes signing at BIJENKORF Amsterdam
BACKSTAGE WITH Doutzen Kroes
BACKSTAGE CAMPAIGN SHOOT WITH
Doutzen Kroes
A beautiful urban and edgy location perfectly suited for Repeat’s new winter campaign. A soft, light, airy and contemporary setting to present Repeat’s luxurious and fashionable look. White stone walls and used vintage elements add character and emphasize the brand’s unique, timeless and comfortable feel.
on the
Perfect hair...
...and Make up !
Fresh out of the printer...
Pinboard
The photographer, model, stylist, hairdresser, make-up artist, cameraman and the rest of the team are ready for an exciting, intense and fulfilling day. When our model Doutzen Kroes arrives on the set, the day is ready to start and the cameras are ready to roll…the beginning of a beautiful shoot and an unforgettable day filled with creativity, attention to detail, fun and magic moments…
Looking through the day’s result...
... on the
Backstage with
Doutzen
Screen
Step 1 Indulge in a cashmere sweater. 2 Step into its arms and let the softness embrace you.
3
Repeat.
CAMPAIGN WINTER 2016
Cardigan 85478 Color 320 100% Cashmere Pants 88255 Color 332 Leather
Who cares if it’s cold outside...
when you are wrapped in
Cashmere...
Snowed in Cashmere ...
that winter feeling...
cardigan 86126 color 635 quality wool/cashmere pants 88255 color 325 quality leather
Scarf 70005
Poncho 72893 Color 331/332 Cashmere/Wool
Pullover 85462 Color 302 100% Cashmere Pants 88255 Color 332 Leather
After a long day, cashmere bliss is waiting...
Scarf 70005
Pullover 86476 Color 339 Cashmere/Wool Pants 88255 Color 325 Leather
Wishing you a soft and joyful winter season...
“20 YEARS OF SOFTNESS” WITH
Doutzen Kroes
Wearing cashmere is like wear ing
h t i w e t a r b e l e C Repeat ...
Cameras are rolling...
a
Hug
Having fun during the shoot !
The end of an intense but fullfiling day
A nice ending to a beautiful
Day
COME AND CELEBRATE With us !
“20 Years of Softness”
REPEAT OVER THE WORLD FLAGSHIP STORES GENEVA ZÜRICH BASEL BERN PARIS BORDEAUX BIARRITZ FRANKFURT DÜSSELDORF COLOGNE HANNOVER WIESBADEN AMSTERDAM ROTTERDAM MAASTRICHT THE HAGUE UTRECHT LAREN ANTWERP
HEAD OFFICE REPEAT SA Route des Acacias 45 B CH- 1227 Geneva Tel. +41 22 308 0930 Fax +41 22 820 0021 info@repeatgroup.com CREATIVE DIRECTOR CONCEPT & STYLING Noemie Tugendhaft MODEL Doutzen Kroes PHOTOGRAPHER Paul Bellaart MAKE-UP Mo Karadag PR AGENCY PR FUSE Communication Beethovenstraat 184 a NL - 1077 JX Amsterdam Tel. +31 20 622 89 98 trees@fuse-communication.com
And more to come... www.repeatcashmere.com
www.repeatcashmere.com