GOING THE SOCIAL DISTANCE: HOW TO BUILD A SUSTAINABLE AUDIENCE ON SOCIAL MEDIA
Chapter 4: Using Social Media Marketing Effectively
Before we dig into the specifics of marketing your business on social media platforms, let’s touch on some important ethics that will serve you well—both helping you market your business more effectively, and build a lasting audience. Let’s face it, there are a number of tactics you could use that would help you build a quick audience of people who are using the same tactics to build their own audience of people who are using these tactics to build their own…yikes! That’s not what this book is about. Those audiences remind me of the swarms of zombies in the Brad Pitt movie ‘World War Z,’ piling up rapidly in a crazed frenzy to get over some perceived barrier. These followers do pile up quickly but they disappear just as fast.
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Going the Social Distance: Building a Sustainable Audience on Social Media
