Posts you’ve liked are great places to find like-minded people.......... 76 Chapter 15: Digging Even Deeper: Finding Your Audience Through Search....................................................................................................................78 Use the Search function to find your audience .............................................. 78 Search (auto feed) ............................................................................................................... 78 Search (specific) .................................................................................................................... 80 Searching for specific accounts ................................................................................. 80 Searching for specific topics ......................................................................................... 81 Searching for hashtags .................................................................................................... 82 Following hashtags ............................................................................................................ 83 Using the sort functions within Instagram search ....................................... 84 Sorting options when searching for hashtags ................................................ 85 Chapter 16: Making Use of Comments and Views to Grow Your Audience ..............................................................................................................87 Comments are a great way to filter your audience ..................................... 87 Clicking on views to find your audience members ...................................... 89 Chapter 17: Using Aggregate Accounts to Find Like Minded People90 Aggregate accounts and the ‘@’ credit................................................................ 90 Chapter 18: Even Ads Can Help You Build Your Audience ................. 92 Letting Instagram ads lead you to your audience. ........................................92 Liking an ad ..............................................................................................................................92 Hiding ads that don’t appeal to you ........................................................................93 Finding like minded people through an ad ...................................................... 94 Chapter 19: Engaging With Your Audience ............................................. 95 Get personal ............................................................................................................................ 96 Be authentic ............................................................................................................................ 96 Stay positive ............................................................................................................................. 96 Make it meaningful ............................................................................................................ 97 Go direct ..................................................................................................................................... 97
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