Reporter Newspapers has partnered with Hypepotamus, the go-to source of startup and technology news in the Southeast. hypepotamus.com
Buckhead-based startup redefines ‘carpooling’ for logistics industry BY MAIJA EHLINGER The term “carpool” may have once been reserved for commuting to school or soccer practice. But Buckhead-based entrepreneurs Michael Malakhov and Eric Morris are bringing a new “carpool” definition to the logistics industry with startup Carpool Logistics. The two bring a combined 25 years of logistics experience at behemoth C.H. Robinson. Now, Carpool Logistics is building a network of drivers to help ship cars across the country. Its technology platform and network of contracted drivers help optimize automotive shipping to cut down on time, cost, and overall emissions associated with shipping vehicles. “At Carpool, we pool cars. We have a shared economy business model that allows us to consolidate vehicles traveling to similar destinations,” said Malakhov. The Carpool platform streamlines the end-to-end process so customers can get a quote, provide shipment information, make a payment, and track a vehicle shipment all in one place. Customers include auction houses, dealerships, or individuals who need to ship a vehicle. The quote provided is based on vehicle size, market
size conditions, weather, and other geographic constraints. It’s an interesting time to be connecting auto shippers and carriers, Malakhov told Hypepotamus. The automotive industry is going through a renaissance and one of the shifts is towards digitization. Auto dealers are expanding into e-commerce as consumers are more comfortable purchasing cars online, car auctions are shifting to digital, and even auto manufacturers are starting to embrace the direct-to-consumer model. The vehicle logistics space has traditionally lagged behind the overall freight industry when it comes to innovation. Today’s consumers are used to speed, communication, and the ability to track products that are being delivered to their doorstep, yet shipping a $30K vehicle could take weeks, with no visibility and poor communication. The vehicle shipping industry is estimated to reach over $13 billion this year as consumers become more comfortable shopping for cars online, the logistics space looks to “green” up operations, and consumers continue to struggle with the used car crunch.
JAN 28–FEB 13 on the HERTZ STAGE
Winner of the 2021/22
Supply chain disruptions that the automotive industry has experienced due to the chip shortage have created a significant supply and demand imbalance. The shortage of new vehicle inventory drove up the demand and prices of the used vehicles which have made it cost-effective to buy a car remotely from another state and have it shipped, according to Malakhov. “Significant supply chain disruptions are driving innovation and there is a lot of interest to invest in logistics space now,” added Malakhov. “At Carpool, we’re bringing speed, shipment optimization, and tracking visibility that’s absolutely necessary for the future of vehicle logistics.” With a growing team run out of the Buckhead-based Atlanta Tech Village, Malakhov said Carpool is currently focused on building out its technology platform and ultimately raising funds in the middle of 2022.
FEB 10–27
Alliance/Kendeda National Graduate Playwriting Competition
on the COCA-COLA STAGE
For two Latina sisters in a gentrifying neighborhood,
is cashing in always selling out?
A funny and fascinating true story of race, gender, and raw ambition… and an unheralded superstar you’ll never forget. By ELIANA PIPES Directed by LAURIE WOOLERY
By LYDIA R. DIAMOND
Best New Play of 2019 The Wall Street Journal
Directed by TINASHE KAJESE-BOLDEN
Tickets on sale now at
alliancetheatre.org // 404.733.4600 1 280 PE ACHTREE ST NE // ATL ANTA , GA 3030 9 @reporter_newspapers DUN
FEBRUARY 2022 | 29
