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THE DUST Y COIN

THE DUST Y COIN

By Dyana Bagby

The massive tree sculpture that greets visitors to the new Novelis headquarters at One Phipps Plaza in Buckhead is striking. The trunk and its branches adorned with leaves and birds are all made from aluminum.

The design was purposeful for the company that is a global leader in both the production and recycling of aluminum. The tree is also a nod to Atlanta’s tree canopy and a symbol of Novelis’ mission to promote sustainability.

“We’re the largest recycler of aluminum in the world (including 82 billion aluminum cans a year) and so we wanted our office to reflect our focus on sustainability,” said Julie Groover, senior director of corporate communications.

Novelis announced in 2021 it was relocating its global and North American headquarters from its office at Two Alliance Center in Buckhead to the new 13-story One Phipps Tower, overlooking the upscale mall. The company is leasing the top three floors, totaling 90,000 square feet, where about 600 people work.

“We’re on floors 11, 12 and 13, and for most people having a 13th floor would be pretty unacceptable,” Groover said. “However, aluminum is the 13th element on the periodic chart and since we make aluminum it works out perfectly.”

The company designed its office during the pandemic and knew it would need to create a space where people would want to come and work. That led to the “hoteling” concept, which requires employees to reserve a space rather than assigning permanent office spaces to anyone, including those in the C-suite.

The office is LEED Gold certified, which means it was designed to consume the least amount of energy possible.

The design elements include motionsensory lighting and floors made from cork, a regenerative material. The carpet is all also sustainably made from 100% wind power and recycled materials. Live plants are located throughout the three floors.

The entire office and its 600 employees also have access to only two printers. That helps cut down on paper use, Groover said, and adds to the company’s own sustainability efforts.

The company also offers composting for employees eating lunch in its dining area where recyclable napkins and cutlery are available. There are also bins for people to recycle plastic bags, batteries, electronics, and, of course, aluminum cans.

Atlanta-based Coca-Cola is one of Novelis’ largest beverage can customers worldwide. Novelis also produces aluminum for the body of the popular Ford F-150 pick-up truck. The company is now building an automotive recycling center to recycle aluminum from cars and trucks at the end of their lifecycle, Groover said.

Novelis also partners with MercedesBenz Stadium for their Recycle for Good program. For every three million bottles and cans collected and recycled at the stadium, Novelis donates $80,000. The $80,000 is the value of three million recycled aluminum cans and bottles, Groover said.

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