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According to Schnitzer, the exhibition is curated to tell the story of Warhol, from his obsession with media to postwar American life.
Artists in the early 1950’s were shaking up the art world, creating abstract art like Jackson Pollock or playing on images in the media.
“Pop artists, popular culture artists, were challenging people to keep a sense of identity and self while being manipulated by advertising,” Schnitzer said.
“Graphic artists said that art is not just in the museum, but also in the Safeway store, on streets and on billboards. It’s all around us.”
Warhol used Campbell’s soup cans to take an item from everyday life and show it is art. But not everyone was impressed. Out of Warhol’s first 32 soup can prints, only two sold for $100 each. They are now worth millions.
Schnitzer said Warhol reproduced the iconic Marilyn Monroe print in varying colors in a way that extended past visual appeal. As colors evoke different emotions, each print of Marilyn makes viewers notice something different about her while questioning her true colors, or identity.
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“This was something he intentionally did, and in the end, it’s one of the most famous images in the world,” he said.
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Likewise, Warhol was a celebrity fanatic who wanted to understand the world of the famous. Schnitzer said the prints could imply that Marilyn, or Norma Jeane, was so distorted by the media’s pressures that she soon lost sight of her colors, literally.
Warhol also wasn’t afraid to make a political statement, such as the famous print of communist Chinese leader Chairman Mao.
“What better political figure to use than Mao? The official image of Mao was used in the Book of Mao and every house had to use this image. It was the most publicized image in the world at the time,” Schnitzer said. “Here you have Chairman Mao, the purest Communist leader of the world, depicted by Andy Warhol, this freak, spiky haired gay guy in New York City. Can you image what Mao must have thought when he saw this pop artist do this image of him?” For details on the Warhol show and events, visit high.org.
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