Midtown Mixed-Use Project

Select Theatres & Streaming Tickets & Information: AJFF.org

New plan for mixed-use project next to historic Midtown apartments

New rendering of the proposed mixed-use development surrounding historic Winnwood Apartments. (Courtesy 10th Street Partners)

By Collin Kelley

The Midtown Development Review Committee made more recommendations at its January meeting for 10th Street Ventures’ controversial mixed-use proposal along West Peachtree at 19th Street.

The project raised the hackles of local preservationists due to its proximity to a historic apartment building, which is undergoing renovation into micro and studio apartments. 10th Street Ventures and Ryan Companies along with Blur Studios provided updated designs on their new mixed-use development, which are dramatically different than those submitted last fall.

The L-shaped building that would partially surround the historic Winnwood Apartments has been reduced from 20 to 17 floors and plans to incorporate the empty Mastermind office building have been withdrawn. The Mastermind building would be demolished in the new design plan.

Inside the new tower would be 139 residential units, 149 short-stay lease/hotel rooms, 6,600 square feet of co-working office space, and 5,400 square feet of commercial space including a storefront café and rooftop bar.

Fronting West Peachtree St. is the storefront café with outdoor dining area and residential lobby. Parking along with screened trash and loading services are each handled via 19th St. The parking podium is partially buried with 348 spaces extending up to level six.

The DRC gave a list of recommendations for improvement, including making the parking deck smaller and making the entryway to the building more inviting at street level.

Local preservationists had pushed back against the original design of the building, stating it encroached too closely on the 90-year-old Winnwood Apartments.

Atlanta Preservation Center Executive Director David Yoakley Mitchell said he was glad to see the revised plans.

“The revised plans of the building being proposed next to the Winnwood have improved,” he said. “Yet – there is still more to do, and we look forward to attending the coming meetings about this. Historic Preservation is not the obstacle to growth, it is arguably the way to ensure a more thoughtful inclusion of sustainability.”