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Analysis of the North American Hosted IP Telephony and UCC Services Market Published on August 2014
Report Summary Innovative Business Models Boost Adoption The North American hosted IP telephony and UCC services market continues to present considerable growth opportunities for service providers and platform vendors who offer compelling hosted communications services and solutions. This study offers service providers, platform vendors, resellers, IT decision makers and other market participants with a detailed analysis of the trends and challenges in the evolving and rapidly growing North American hosted IP telephony and UCC services market. It identifies key market drivers and restraints and provides user and revenue forecasts for the period 2014 to 2020. The study also provides a detailed competitive analysis and provider market share estimates. Key Findings -The North American hosted IP telephony and UCC services market continues to present considerable growth opportunities for service providers and platform vendors who offer compelling hosted communications services and solutions. -In 2013, the North American hosted IP telephony and UCC services user base grew by percent to reach million users by year end, adding million net new users since year end 2012. Revenues (without access) also grew at a healthy rate of percent as demand increased and average revenues per user remained relatively stable. -Market growth will remain steady over the study period from 2013 to 2020 at compound annual growth rates of percent in terms of installed users and percent in terms of revenues (without access). Even though growth rates will gradually decline year-over-year due to the larger installed base, the number of annual net new users will increase consistently throughout the forecast period. -Growth will be driven by continued demand among under-served small and medium-sized businesses (SMBs) and emerging demand among larger, distributed organizations with a significant number of remote and mobile employees. Growing customer confidence in voice over Internet Protocol (VoIP) and cloud technologies will also boost adoption. -The large installed base of premises-based solutions, along with continued customer concerns over cloud security and reliability will curb growth in the near and medium terms. Other factors that will delay adoption include customer confusion due to the fragmented competitive landscape with little differentiation among service provider offerings and lack of a strong leader to validate the value proposition of hosted IP communications. -Average revenues per user (ARPU) will remain stable in spite of price pressures at the low end due to continued provider efforts to upsell their customers with advanced services such as instant messaging (IM) and presence, PC/Mac-based soft clients, enhanced mobility, video, web collaboration and contact center. Increasingly, service providers will differentiate through the user interface and the ability to integrate with third-party communications and productivity applications. -Provider long-term survival and success, however, will be determined by the ability to retain customers and streamline operations, which will be highly dependent on service quality and reliability and back-office systems efficiency. -Service providers will continue to pursue mergers and acquisitions as means to accelerate growth and leverage synergies for greater profitability. They will also seek to enhance their channel capabilities in order to extend market reach and improve customer service and support. -Solutions based on multi-instance platforms will rapidly gain traction and increasingly take share away from multi-tenant platform-based solutions as providers pitch the security and customization benefits of the former. Customers will also choose multi-instance solutions so they can re-use existing terminals or integrate with existing infrastructure based on the same vendor technology. -The competitive landscape will remain fragmented for the next few years with emerging leaders in specific customer segments.
Analysis of the North American Hosted IP Telephony and UCC Services Market (From Issuu)
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>> Get this Report Now by email! Incumbent vendors and telcos will use hosted communications as both a defensive and offensive strategy as evolving customer needs shift demand from premises-based solutions to the cloud and from legacy telco services to next-generation IP-based communications.
Table of Content 1. EXECUTIVE SUMMARY Executive Summary Key Findings Market Engineering Measurements Executive Summary'CEO's Perspective 2. MARKET OVERVIEW Market Overview Market Definitions Key Questions This Study Will Answer Market Distribution Channels Market Distribution Channels Discussion Channel SWOT Market Readiness Market Overview'Hosted IP Telephony and UCC Services Ecosystem Market Overview'Segmentation by Country Market Overview'Segmentation by Customer Size Market Overview'Segmentation by Type of Access 3. DRIVERS AND RESTRAINTS'TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET Drivers and Restraints'Total Hosted IP Telephony and UCC Services Market Market Drivers IT Challenges IT Challenge: Supporting New Business Needs is Driving Up Costs Barriers to Advanced UCC Tools Adoption Among SMBs Attitudes toward Hosted Communications The Overall Impact of the Workforce on IT Attitudes toward Cloud Computing Perceived Effectiveness of Cloud Computing Technologies The Big Picture of IT Budgets Market Restraints 4. FORECASTS AND TRENDS'TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET Forecasts and Trends'Total Hosted IP Telephony and UCC Services Market Forecast Assumptions Total Hosted IP Telephony and UCC Services Market'Installed Users and Revenue Forecast
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>> Get this Report Now by email! Installed Users and Revenue Forecast Discussion Hosted IP Telephony and UCC Services Market'Pricing Trends and Forecast Pricing Trends and Forecast Discussion Typical Hosted IPT/UC Offerings Percent Installed Users Forecast by Country Percent Installed Users Forecast Discussion by Country 5. DEMAND ANALYSIS'TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET Demand Analysis'Total Hosted IP Telephony and UCC Services Market Demand Analysis Demand Analysis Discussion Cloud Adoption on the Rise Enterprise Communications Technologies Planned to be Used in the Future by Region Current Percent of Enterprise Communication Solutions Moved to the Cloud by Region Most Prevalent Enterprise Communications Solutions Moved to the Cloud by Region Least Prevalent Enterprise Communications Solutions Moved to the Cloud by Region Plans to Move Enterprise Communications Solutions to the Cloud Expected Percent of Enterprise Communications Solutions to be Moved to the Cloud by Region Expected Percent of Enterprise Communication Solutions to be Moved to the Cloud by Industry Expected Percent of Enterprise Communication Solutions to be Moved to the Cloud by Company Size The Best Fit 6. MARKET SHARE AND COMPETITIVE ANALYSIS' TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET Market Share and Competitive Analysis' Total Hosted IP Telephony and UCC Services Market Competitive Analysis'Market Share Competitive Environment Top Competitors Competitive Factors and Assessment Cloud Computing Provider Competitive Attributes 7. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS Mega Trends and Industry Convergence Implications Impact of Communications Industry Mega Trends on the Hosted IP Telephony and UCC Services Market Mega Trend Impact on the Hosted IP Telephony and UCC Services Market 8. THE LAST WORD The Last Word The Last Word'Predictions The Last Word'Recommendations to Service Providers The Last Word'Recommendations to End Customers Legal Disclaimer 9. APPENDIX
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>> Get this Report Now by email! Appendix Market Engineering Methodology Market Engineering Measurements Additional Sources of Information on Hosted IP Telephony and UCC Services Partial List of Other Service Providers Partial List of Companies Interviewed Learn More'Next Steps Table of Acronyms Used List of Exhibits
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