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Beer Market Insights Turkey Published on June 2014
Report Summary Summary The Beer Market Insight Turkey report contains detailed brand, distribution and packaging data and analysis across the Turkish beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data. Key Findings - New legislations and continued high taxations hit the beer market - Turk Tuborg increases with its malt beer Tuborg Gold - Turkey becomes a heaven of imported beer Synopsis Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.
Section 1: Market Context A summary of the external conditions and factors which impact on the beer market - Market Context - Market Environment - The Consumer Palate - All Commercial Beverages - Legislation and Taxation - Market Parameters Tables - Legislation and Taxation Tables Section 2: Market Background Briefing A brief history of brewing in the country proving context to current market structure
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>> Get this Report Now by email! Section 3: Market Update Each section contains text explaining the main drivers behind the 2013 data - Current and Emerging Trends - Outlook - Imports and Exports - Segmentation - Brand Analysis - Private Label/Private Label Producers - New Products and Photo Shots - Market Structure - Brewers - Packaging Trends - Channel Analysis - Market Valuation and Pricing - Distribution Trends - Beer Pricing Tables - Beer Data Tables* Section 4: Brewer Profiles A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports; Brand; - Alcoholic Strength - Beer Type - Brand
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>> Get this Report Now by email! - Brand Owner - Brewed In - Calorie Rating - Country of Origin - Geographic Scope - Geography - Local Operator - Local Segment - Modus Operandi - Price Segment - PL indicator - Trademark Brand
Distribution; - Off-premise - Off-premise sub channel - On-premise - On-premise sub channel - Price Segmentation
Packaging; - Pack Material - Pack Type - Pack Size Refillable Indicator Reasons To Buy
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>> Get this Report Now by email! The Market Insight Turkey report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Turkish market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report details the recent legislation changes on the sale, distribution and marketing of alcohol, and how these have affected the Turkish beer market.
Table of Content Table of Contents Data Revisions Summary Executive Summary Executive Summary Section 1 Market Context Market Context Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation Market Parameters Tables Legislation and Taxation Tables Section 2 Market Background Briefing Market Background Briefing Section 3 Market Update Market Commentary Current and Emerging Trends Outlook Imports and Exports Segmentation Brand Analysis Private Label/Private Label Producers New Products and Photo Shots Market Structure Brewers Packaging Trends Channel Analysis Market Valuation & Pricing Distribution Trends Beer Pricing Tables Beer Data Tables Section 4 Brewer Profiles Brewer Profiles Efes Beverage Group Turk Tuborg Smaller Breweries Major Importers Methodology & Product Definitions
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List of Tables Table 1: Turkey Population Size and Growth, 1991-2016F Table 2: East Europe Population Size and Growth, 2003-2014F Table 3: Turkey Economic Indicators, 2005-2015F Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2003-2014F Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F Table 7: Taxation Base Table 8: Historical Excise Rates of Beer Table 9: Legal Controls on Beer Table 10: Tax Burden on Beer @ 5% Abv, 2013 Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets) Table 12: Beer Key Facts Table 13: Top 10 Beer Brands - Volume, 2011-2013 Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013 Table 15: Licensed Brand Owners and Licensees Table 16: Beer Market Valuation (Local Currency), 2012-2014F Table 17: Trade Margin Build-Up Model Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014 Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014 Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F Table 28: Beer Foreign Trade By Country (Imports), 2010-2014F Table 29: Beer Foreign Trade By Country (Exports), 2010-2014F Table 30: Beer Market Valuation (Local Currency), 2012-2014F Table 31: Beer Consumption by Local Definition, 2010-2014F Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F Table 34: Beer Consumption by Type, 2010-2014F Table 35: Beer Consumption by Geographic Scope, 2010-2014F Table 36: Beer All Trademarks, 2009-2013 Table 37: Beer Brands by Local Definition, 2009-2013 Table 38: Beer Brands by Standard Price Segment, 2009-2013 Table 39: Beer Brands by Alcoholic Strength, 2009-2013 Table 40: Beer Brands by Type, 2009-2013 Table 41: Imported Brands by Origin, 2009-2013 Table 42: Beer Licensed Brands, 2009-2013 Table 43: Beer Private Label Brands, 2009-2013
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>> Get this Report Now by email! Table 44: Beer Trademark Owners, 2009-2013 Table 45: Beer Local Operators, 2009-2013 Table 46: Beer leading Brewers/Importers, 2009-2013 Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F Table 48: Beer Distribution: On vs Off Premise, 2010-2014F Table 49: Breweries Capacity (000s HL) Table 50: Efes Beverage Group Full Brand List Table 51: Efes Beverage Group Brand Volumes 2009-2013 Table 52: BreweriesCapacity (000s HL) Table 53: Turk Tuborg Full Brand List Table 54: Turk Tuborg Brand Volumes 2009-2013 Table 55: Park Group Table 56: Park Group Brand Volumes 2009-2013 Table 57: Sural Otel Table 58: Sural Otel Brand List Table 59: TAPS Microbrewery Table 60: TAPS Microbrewery Brand List Table 61: Bosphorus Brewing Company Table 62: Bosphorus Brewing Company Brand List Table 63: Red Tower Brewery Table 64: Red Tower Brewery Brand List Table 65: Karagozoglu Table 66: Karagozoglu Brand List Table 67: Lucky Food Table 68: Lucky Food Brand List Table 69: Craft Beer Istanbul Table 70: Craft Beer Istanbul Brand List Table 71: The North Shield Pub Table 72: The North Shield PubBrand List Table 73: Pamsa Table 74: Pamsa Brand List
List of Figures Figure 1: Beer Leading Brewers/Importers, 2013 Figure 2: Beer Consumption by Pack Material/Type, 2013 Figure 3: Beer Distribution by Channel, 2013 Figure 4: Beer Consumption by Price Segment, 2013
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