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Competing in the Unified Communications and Collaboration Market Published on July 2014
Report Summary
This IDC study will allow vendors and service providers offering UC&C features to their customers a way to assess their competitive strength and compete with vendors that have different approaches. It describes recent changes in the unified communications and collaboration (UC&C) market space and discusses how to engage in the market depending on the vendor portfolio and customer challenges. It also shows how innovations and business opportunities based on 3rd Platform technologies will impact customers' perception of UC&C technologies. Furthermore, it will guide the vendor in terms of how different end users choose to prioritize and how a vendor, based on its historical approach to UC&C, should respond to create a competitive advantage. The ICT industry is changing, and so is the UC&C market. In this changing environment, competing in the UC&C space means setting up the right conversation by understanding the market trends, how end users will go into UC&C, and which trends will change and impact the solutions. "This document describes the three ways that vendors have entered the UC&C market and identifies how to address issues that customers have and how to introduce the UC&C solution of choice," said Jason Andersson, program director, EMEA Enterprise Communications and Collaboration.
Table of Content Table of ContentsIDC OpinionIn This StudySituation OverviewThe 3rd Platform's Impact on Enterprise Communications and UC&C in EMEAMobilityCloudSocial BusinessContact CenterFuture OutlookEssential GuidanceCompeting in the UC&C SpacePerspective 1: Customer Journey to UC&CPerspective 2: Who Do You Talk to and What Do You Talk aboutPerspective 3: Approaches to Implementing Unified CommunicationsCompeting with Different PropositionsLearn MoreRelated ResearchSynopsisTable: Three Starting Points of a Customer Journey through UC&CTable: Approaches to Implementing UC: Key DifferentiatorsTable: Approaches to Implementing UC: Competing with Different PropositionsFigure: Customer Journey through UC&CFigure: Decision Makers Change Focus over Time
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