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Global B2C E-Commerce Market Report 2011 Published on December 2011
Report Summary B2C E-Commerce is gaining more ground worldwide The recently published report series by Hamburg-based market research firm yStats.com analyzes in all detail various aspects of global B2C E-Commerce. Aside from general market trends, major players, product categories and trends are analysed and presented in more than 60 countries, resulting in a comprehensive overview of global B2C E-Commerce trends. The recently published yStats.com series comprises the following four reports: 'Global B2C E-Commerce Market Report 2011', 'Global B2C E-Commerce Players Report 2011', 'Global B2C E-Commerce Assortments Report 2011' and 'Global B2C E-Commerce Trends Report 2011'. Market development ' Asia continues its rise The 'Global B2C E-Commerce Market Report 2011', the first report in the yStats.com series, features data relating to internet users and online shoppers along with revenue figures for most markets. In 2011, already more than two billion people worldwide used the internet and based on the latest predictions this figure is expected to exceed 3 billion by 2015. Global B2C E-Commerce revenue was approximately 400 to 600 billion US dollars in 2010 and is expected to grow further to 700 to 950 billion by 2015. Asia will continue to play a major role in this development, considering that internet penetration has been relatively low in many countries of this region. The percentage of B2C E-Commerce revenue compared to total retail revenue is 8 % in more developed markets, such as France or Great Britain, and could continue to increase to 10 % over the next few years. In less developed B2C E-Commerce markets, this share is still far below 3 %. Key Findings - Global: In 2015, there are expected to be nearly 3 billion Internet users worldwide, up from 2 billion in 2011. Global B2C E-Commerce sales reached between USD 400 and 600 billion between EUR 300 and EUR 450 million) in 2010, and between USD 700 and 950 billion is expected for 2013. Until 2013, Asia's share on global B2C E-Commerce sales is projected to increase. - North America: In 2011, B2C E-Commerce sales in the US grew strongly. However, lower growth rates are expected for the coming years. - Latin America: In Latin American countries, B2C E-Commerce is gaining importance. Brazil is the leading market in the region, with B2C E-Commerce sales growth of almost +30% between 2010 and 2011. - Europe: Central Europe and Western Europe are advanced B2C E-Commerce market. In Eastern Europe, there is huge potential for growth. Czech Republic, Poland and Russia all recorded double-digit growth rates in B2C E-Commerce between 2009 and 2010. - Asia: Japan and South Korea are advanced B2C E-Commerce markets. In other countries, there is still potential for growth. In India, for example, B2C E-Commerce sales of less than EUR 1 billion were observed in 2010.
About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
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>> Get this Report Now by email! - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. - yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. - If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting. Companies Mentioned BuscaPe SaveME Mercado Libre B2W Groupon Click On Peixe Urbano Corporaci贸n Paraguaya Tigo Claro Hipuu CANTV Intercable Supercable CVG Telecom Amazon eBay Weltbild Otto Tchibo DailyDeal La Redoute Brack.ch Exlibris Cede.ch Microspot.ch Zara H&M
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Table of Content 1. Management Summary
2. Global - Internet User Penetration Rates, by geographic Regions, in %, 2011 - Development of Internet Users, in billions, 2000, 2011 & 2015 - Estimate on B2C E-Commerce Sales, in USD billion, 2010 & 2013f - Share of B2C E-Commerce Sales, by Regions, in %, 2010 & 2013f - Share of B2C E-Commerce on Total Retail Sales in selected Countries, in %, 2010 - Share of B2C E-Commerce on Total Retail Sales in selected Regions, in %, 2010
3. North America 3.1. USA (Top Country) - Share of E-Commerce Transactions with Free Shipping, in %, Q3 2008-Q3 2010 - B2C E-Commerce Sales (USD billion and % increase vs. prior year), 2008-2014f - Top 30 Categories by Share of Online Sales, in %, 2009 & 2014f - Development of Internet Users and its Percentage of Country Population, 2008-2014f - Online Buyers, Transactions and Dollars Spent by Gender, in %, 2010 3.2. Canada - B2C E-Commerce Trends - B2C E-Commerce Sales, in CAD billion, 2005, 2007 & 2009 - Types of Goods ordered online, in % of Online Shoppers , 2007 & 2009 - Internet Users and its Percentage of Country Population, 2005, 2007 & 2009 - Online Shoppers and Percentage of Country Population, 2005, 2007 & 2009
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>> Get this Report Now by email! 4. Latin America 4.1. Brazil (Top Country) - B2C E-Commerce Trends, 2011 - B2C E-Commerce Sales, in BRL billion, 2007-2011f - Leading Product Categories in B2C E-Commerce, in % of total Share, first Half 2011 - Number of Internet Users, in millions, 2009-2011f - Number of Online Shoppers, in millions, 2006-2011 - Leading Online Retail Sites and Group Shopping Sites, ranked by Unique Visitors, Sept. 2011 4.2. Argentina - B2C and C2C E-Commerce Sales, in ARS billion, 2001-2011f - Number of Internet Users, in millions, 2001-2010 - Number of Online Shoppers (in millions) and Percentage of Internet Users (in %), 2001-2010 4.3. Chile - B2C E-Commerce Sales, in USD million, 2008-2010 - Internet Users (millions) and Penetration (in %), 2009-2010 4.4. Colombia - Share of Internet Users, in % of the Population, 2007-2010 - Share of Online Shoppers, in %, 2010 4.5. Ecuador - Number of Internet Users, in millions, 2009-2010 4.6. Mexico - B2C E-Commerce Sales, in MXN billion, 2007-2011f - Most Popular Product Categories in B2C E-Commerce, in %, 2010 - Number of Internet Users, in millions, 2005-2011f & 2014f - Online Shoppers, in % of Internet Users, 2009-2010 4.7. Paraguay - B2C E-Commerce Trends, 2011 - Number of Internet Users (thousands) and Penetration (%), 2006-2010 4.8. Peru - B2C E-Commerce Sales, in USD million, 2010 & 2011f - Internet Access, in % of Households, 2004-2010 4.9. Uruguay - B2C E-Commerce Trends, 2011 - Products purchased in B2C E-Commerce, in %, 2010 - Number of Internet Users (millions) and Penetration (%), 2009-2010 - Number of Online Shoppers, in thousands, 2008 & 2010 4.10. Venezuela - Internet and E-Commerce Trends
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5. Central Europe 5.1. Germany (Top Country) - Internet Usage Trends, 2010/2011 - M-Commerce Sales Outlook, in EUR billion, 2014f - B2C E-Commerce Sales of Goods, in EUR billion, 2006-2011f - Types of Goods and Services bought online, in %, 2010 - Development of Internet Users (millions) and its Percentage of Country Population, 2001-2011 - Development of Online Shoppers, in millions, 2005-2010 - Most popular Online Shopping Websites, by Number of Online Shoppers, 2010 5.2. Austria - Internet Usage Trends, 2011; incl. Usage at Home, in %, 2001, 2006 & 2011 - B2C E-Commerce Sales (estimated), in EUR billion, 2011 - Types of Goods and Services bought online, in % of Internet Users, 2010 - Development of Internet Users and its Percentage of Country Population, 2000-2011 - Online Shopper Penetration, in % of total Population, 2003-2010 - News about Group Shopping Sites Groupon and DailyDeal, 2011; incl. Unique Visitors, June 2011 5.3. Switzerland - B2C E-Commerce Trends, 2010; incl. Growth of Sales by Category, in %, 2010 - B2C E-Commerce, Distance and Retail (2006-2010) Sales, in CHF billion, 2009-2010 - Types of Goods and Services Consumers planned to buy online, in %, April-September 2010 - Development of Internet Users and Penetration, in million and %, 2000-2010 - Share of Online Shoppers on the total Population, in %, 2008 & 2010 - Leading B2C E-Commerce Players; by Unique Visitors (Users) and Audience Reach, June 2011
6. Western Europe 6.1. UK (Top Country) - Multichannel and B2C E-Commerce Trends, 2010 - Online Fashion Sales Trends, 2011 - B2C E-Commerce Sales, in GBP billion, 2002-2010 & 2014f - Types of Goods and Services bought online, by Age Groups, in % of Individuals, 2010 - Development of Internet Users and Penetration, in millions and %, 2005-2010 - Development of Online Shoppers (millions) and their Percentage of Internet Users, 2009-2014f - Top 5 E-Commerce Websites, ranked by Unique Visitors, January 2011 6.2. France (Top Country) - B2C E-Commerce Trends, 2010 - B2C E-Commerce Sales, in EUR billion, 2006-2012f - Types of Goods and Services bought online, in % of Internet Users, 2010 - Development of Internet Users, in million and Penetration in %, 2009-2015f - Penetration of Online Shoppers, comp. to EU27 Average, in %, 2006-2010
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>> Get this Report Now by email! - Top 15 E-Commerce Websites, ranked by Unique Visitors, 1st Quarter 2011 6.3. Belgium - B2C E-Commerce Trends, 2010 - B2C E-Commerce Sales, in EUR billion, 2006-2010f - Types of Goods and Services bought online, by Age Groups, in %, 2010 - Development of Internet Users (millions) and Penetration (%), 2005-2010 - Share of Online Shoppers, compared to the EU27 Average, in %, 2007-2010 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, May 2011 6.4. Iceland - Internet Users, in thousands and in % of the Population, 2005, 2006 & 2010 - Goods and Services purchased over the Internet, in %, 2011 6.5. Ireland - B2C E-Commerce Sales, in EUR billion, 2009-2010 - Share of Product Categories offered by B2C E-Commerce Companies, in %, March 2011 6.6. Italy - B2C E-Commerce Trends, 2010/2011 - B2C E-Commerce Sales, in EUR billion, 2006-2010 - Leading B2C E-Commerce Product Categories, in % of Online Shoppers, 2010 - Internet Users and its Percentage of Country Population, in %, 2005-2010 - Share of Online Shoppers on Internet Users, in %, 2005-2010 - Leading B2C E-Commerce Players, ranked by estimated Online Sales, in EUR million, 2010 6.7. Luxembourg - Internet Users, in thousands and in % of the Population, 2006-2010 6.8. Netherlands - B2C E-Commerce Shopper Trends, 2010 - B2C E-Commerce Sales, in EUR billion, 2006-2010 - Types of Goods and Services bought online, by Age Groups, in %, 2010 - Development of Internet Users and Penetration, in millions and %, 2005-2010 - Number of Online Shoppers, in millions, 2009-2010 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, May 2011 6.9. Portugal - Online Shoppers, in % of the Population, 2002-2011 - Online Shoppers by Gender and Age, in % of the Population, 2011 - Types of Goods and Services bought online, in %, 2010 6.10. Spain - Internet Usage Trends, 2010 - B2C E-Commerce Sales, in EUR billion, 2007-2010 - Goods and Services purchased on the Internet, in % of Internet Shoppers, 2010 - Internet Users (in millions) and Percentage of Country Population, 2009-2015f - Penetration of Online Shoppers, comp. to EU27 Average, in %, 2006-2010
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7. Eastern Europe 7.1. Albania - Internet Users, in millions and in % of the Population, 2007, 2009 & 2010 7.2. Bosnia-Herzegovina - Development of Internet Users (millions) and its Percentage of Country Population 2006, 2007 & 2010 7.3. Bulgaria - Online Activities of Internet Users, in % of Individuals, 2010 - Development of Internet Users (millions) and its Percentage of Country Population 2006 & 2010 - Share of Online Shoppers on the total Population, in %, 2006-2010 7.4. Croatia - Online Activities of Internet Users, in % of Individuals, 2010 - Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 - Online Shoppers by Age Groups, in %, 2010 7.5. Czech Republic - B2C E-Commerce Trends, 2010 - B2C E-Commerce Sales, in CZK billion, 2006-2010 - Types of Goods ordered online, in % of Online Shoppers Age 16+, 12 Months to Q2 2010 - Number of Internet Users (millions) and Share (%) of Country Population, 2005-2010 - Number of Online Shoppers (millions) and Share of Country Population (%), 2005-2010 - Top E-Commerce Sites (incl. Auctions & Market Places), by monthly Visitors, August 2010 7.6. Estonia - Online Activities of Internet Users, in % of Individuals, 2010 - Major Product Categories in B2C E-Commerce, in % of Individuals, 2010 - Top 3 Online Shops, by Percentage of Shoppers that use the Shop most often, in %, 2009 7.7. Greece - Online Activities of Internet Users, in % of Individuals, 2010 - B2C E-Commerce Sales, in EUR billion, 2009 & 2010 - B2C E-Commerce Product Categories, in % of Online Shoppers, 2010 - Share of Online Shoppers on the total Population, in %, 2006-2010 7.8. Hungary - B2C E-Commerce Trends. 2010 - B2C E-Commerce Sales, in HUF billion, 2005-2011f - Most popular Product Categories in B2C E-Commerce, in %, 2010 - Internet Users (millions) and Percentage of Country Population, 2004-2010 - Penetration of Online Shoppers, compared to EU27 Average, in %, 2006-2010 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011 - Monthly Turnover of leading Group Shopping Sites, in HUF million, May 2011
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8. Scandinavia 8.1. Denmark - B2C E-Commerce Trends, 2011 - B2C E-Commerce Sales, in DKK billion, 2010 & 2011f - B2C E-Commerce by Product and Region, in % of Internet Shoppers,12 Months to September 2011 - Internet Users (millions) and Percentage of Country Population, 2008-2010 - Penetration of Online Shoppers, comp. to EU27 Average, in %, 2006-2010 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, September 2011 8.2. Finland - Clothing B2C E-Commerce Trends, 2010 & 2016f - Breakdown of B2C E-Commerce Sales, into Goods, Services and digital Content, in %, 2010 - Types of Goods and Services bought online, in %, 2010 - Internet Users (millions) and Penetration, in % of total Population, 2005-2010 - Share of Online Shoppers, compared to the EU27 Average, in %, 2005-2010 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, September 2011 8.3. Norway - ICT Usage Trends in Households, Q2 2011 - B2C E-Commerce Sales, in GBP billion, 2009-2010 - Types of Goods / Services bought over the Internet, in %, 12 Months to Q2 2011 - Internet Users (millions) and its Percentage of Country Population, 2005, 2007 & 2010 - Penetration of Online Shoppers, compared to EU27 Average, in %, 2006-2010 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, September 2011 8.4. Sweden - Internet and B2C E-Commerce Trends - B2C E-Commerce Sales, in SEK billion, 2003-2011f - Types of Goods and Services bought Online, by Age Groups, in %, 2010 - Internet Users (millions) and Percentage of Country Population, 2007-2010
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9. Asia 9.1. Japan (Top Country) - Internet and B2C E-Commerce Trends, 2010 - B2C E-Commerce Sales, in JPY trillion, 2006-2010 - Products purchased Online, in %, 2010 - Internet Users, in millions and in % of Country Population, 2007-2010 - Online Shoppers, in millions and in % of Internet Users, 2010 & 2015f - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, September 2011 9.2. South Korea (Top Country) - Online Shopping Activities, 2010 - B2C E-Commerce Sales, in KRW trillion, 2008-2010 - E-Commerce by Products, in KRW billion and in %, 2009 vs. 2010 - Development of Internet Users (millions) and its Percentage of Country Population, 2000-2010 - Number of Online Shoppers, in millions, 2010 & 2015f - Leading Retail Websites, by Unique Visitors, in millions, January 2011 9.3. China (Top Country) - B2C E-Commerce Trends, 2010 - B2C and C2C E-Commerce Sales, in USD billion, 2004-2014f - Number of Internet Users, in millions, 2006, 2009 & 2015f - Online Shoppers (in millions) and as Percentage of all Internet Users, 2007-2013f - Leading B2C E-Commerce Players (B2C Platform), by Market Share in %, Q3 2011 9.4. India (Top Country) - B2C E-Commerce Trends, 2011 - B2C E-Commerce Sales, in INR billion, 2007-2011f - Most popular Products and most popular Travel Products, in %, Q2 2011 - Number of Internet Users, in millions, 2010 & 2015f - Number of Online Shoppers and People who searched for Information online, in millions, 2009 - Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, October 2011 9.5. Hong Kong - B2C E-Commerce Trends, 2011 - Major Product Categories in B2C E-Commerce, in %, September 2010 9.6. Indonesia - Number of Internet Users, in millions, 2010-2015f 9.7. Malaysia - B2C E-Commerce Sales, in MYR billion, 2010 & 2014f - Major Product Categories in B2C E-Commerce, in MYR and in %, 2010
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10. Oceania 10.1. Australia - B2C E-Commerce Sales, in AUD billion, 2008-2013f - Products and Services purchased Online in the last 6 Months, in %, November 2010 10.2. New Zealand
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11. Africa 11.1. Egypt - Online Activities of Internet Users, in %, 2010 - Number of Internet Users (in mil.) and Percentage of the Population, Jan. 2010, Dec. 2010 & Jan. 2011 11.2. Morocco - B2C E-Commerce Sales, in MAD million, H1 2010 & H1 2011 - Number of Mobile Phone Customers, Internet Users and Internet Subscribers, in millions, 2010 11.3. Nigeria - Number of Online Shops visited in a Month, in % of Internet Users, 2010 - Frequency of Shopping online, in % of Internet Users, 2010 - Buying and Shipping Options at selected foreign B2C E-Commerce Platforms 11.4. South Africa - B2C E-Commerce Sales, in SAR billion, 2009-2011f - Number of Internet Users and Number of Online Shoppers, in millions, 2010 - Amount spent online by Online Shoppers, in %, October 2010-October 2011
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