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Italy - Telecoms, IP Networks, Digital Media and Forecasts Published on July 2011
Report Summary Italy's NGNs receiving greater regulatory impetusBuddeComm's quarterly publication, Italy - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in one of Europe's key telecom markets. It includes the regulator's annual market data for 2010 as well as operator data to the first quarter of 2011. Italy has the fourth largest telecom market in Europe. It has been deeply affected by the economic crash which has continued to linger since mid-2008. In 2009, GDP fell by about 5%, though growth in both 2010 and 2011 at about 1% has seen some respite both for operators and consumers. The reduction in household spending was about 2% in 2010 while investment in fixed networks has also fallen sharply during the last three years, with the exception of investment in fibre networks. There remains deflationary pressure on communications services as operators struggle to meet their investment commitments while consumers have reined in non-discretionary spend. Nevertheless, since 2007 the sector has shown a greater resilience than other sectors of the economy, showing an overall growth of 2.2% in 2010, as well as a forecasted growth of 2.5% in 2011. In the fixed-line telephony sector, influenced by fixed-mobile substitution and consumer switch to VoIP services, lower voice revenue is no longer compensated by growth from data and Internet services. In 2010, the Italian telecoms services market was worth about '21 billion, a slight fall from 2009. The multimedia sector grew 6.4% while the data services sector fell 5.3%. The fixed-line market (Voice and VAS voice) fell year-on-year to about '8.5 billion, largely due to the drop in voice traffic revenues. The Internet access market was worth about '4.3 billion, with broadband accounting for 99% of this. One of the main drivers continues to be mobile data services, with mobile network operators (MNOs) providing a greater range of advanced mobile broadband services. Although there are a number of fixed voice operators, just four of them control 90% of the market in terms of retail revenues. Telecom Italia's share in the fixed voice market has fallen to about 60%, while its share in the lucrative broadband market is about 56%. Italy's Internet market continues to grow steadily, with Internet user penetration of about 65% by mid-2011 and broadband penetration approaching 25%. The ADSL broadband sector has also shown steady growth in the absence of competition from cable networks. FttH projects are concentrated among the main cities, although there are a number of municipal projects which supplement the efforts of telcos. The deployment of NGNs is relatively nascent in Italy. The government's contribution to developing a national All-IP network, originally muted at '1.47 from public and European Community funds, has been scaled down as a result of its own budget restraints. The regulator has formulated network sharing frameworks among the chief players, but thus far Telecom Italia has guarded its business independence and is pursuing its own '6.5 billion NGN investment while a consortium including Fastweb, Wind and Vodafone are building an NGN of their own, at an initial cost of '2.5 billion to cover 15 cities. The potential for network duplication, combined with the debt burden carried by the incumbent, risks derailing these plans unless the regulator shows sharper teeth in forcing through the same measures successfully adopted by other NRAs. In the mobile sector Italy has one of the strongest markets in Europe, with mobile penetration far above the EU average and a large 3G subscriber base. The market was worth an estimated '17.2 billion in 2010. Market saturation has led to slower growth in recent years, while regulated MTRS and roaming fees, combined with fierce competition among players, will further lower revenue during the next two years. From 2012, subscriber contracts based on LTE will enable high-end data services to counter-balance the continuing decline in voice revenue. Key telecom parameters ' 2010; 2012 Sector | 2010 | 2012 (e) | Broadband: | Fixed broadband subscribers (million) | 13.4 | 14.7 |
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>> Get this Report Now by email! Fixed broadband penetration rate | 22% | 27% | Mobile broadband users (million) | 10.9 | 14.5 | | Fixed-line telephony (million) | 20.2 | 19.3 | Mobile phone (million) | 88.2 | 89.1 | Mobile penetration (population) | 150% | 154% | (Source: BuddeComm) Market Highlights Italian MNOs are progressing with LTE trials with a view to launching commercial services in 2011 and 2012. Telecom Italia plans to cover Milan and Rome initially, supplemented by Evolved HSPA.Most investment by MNOs has gone to providing HSPA and LTE software upgrades and improving the performance of GSM networks. While the number of mobile broadband subscribers has increased, this has yet to translate into greater mobile data use or revenue. The number of 3G subscribers is expected to reach some 62 million by 2015, representing almost 70% of all mobile subscribers.Fibre networks are concentrated in the main cities, which are cheaper and easier to service. There were about 400,000 active FttH connections in mid-2011, while the number of connected households reached about 2.7 million. Regulatory controls are required to push fibre further into the regions, or here is a risk that Italy will become a two-tier broadband nation.MNOs have busily supplemented rural areas underserved by fixed-line broadband with wireless solutions. Vodafone's HSPA+ network, benefiting from a '1 billion investment, is aimed at reaching 1,800 towns having no wireless broadband access by 2014, providing at least 2Mb/s.ASO has kept to schedule, though digital switchover affecting the last regions may be brought forward to 2011 given the high proportion of residents in these areas which have already switched to digital TV. In line with developments elsewhere in Europe, digital dividend spectrum will be used primarily for mobile broadband services when available.This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Italy. It provides further information on: Market liberalisation and regulatory issues;The impact of the global economic crisis;Telecoms operators ' privatisation, acquisitions, new licences;Mobile data market developments in coming years in light of spectrum auctions and new license awards in 2010;3G developments, regulatory issues and technologies including HSPA and LTE;Broadband migration to an FttH architecture;Historical and current subscriber statistics and forecasts; ARPU statistics and forecasts.Data in this report is the latest available at the time of preparation and may not be for the current year.
Table of Content
1. Key Statistics 2. Telecommunications Market 2.1 Overview of Italy's telecom market 3. Regulatory Environment 3.1 Regulatory environment Overview 3.1.1 Regulatory authority 3.1.2 Telecom sector liberalisation in Italy 4. Fixed Network Market 4.1 Fixed network operators in Italy 4.1.1 Overview of operators 4.1.2 Telecom Italia 4.1.3 Wind 4.1.4 BT Italia 4.1.5 Tiscali
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>> Get this Report Now by email! 4.1.6 Fastweb 5. Telecommunications Infrastructure 5.1 National telecom network 5.2 International 5.2.1 Submarine cable networks 5.2.2 Satellite networks 5.3 Infrastructure developments 5.3.1 Next Generation Network (NGN) 6. Broadband Market 6.1 Overview 6.1.1 Broadband statistics 6.1.2 Government support 6.1.3 Regional development 6.2 Cable modems 6.3 Asymmetrical Digital Subscriber Line (ADSL) 6.3.1 Wholesale market 6.3.2 Telecom Italia 6.3.3 Fastweb 6.3.4 Tiscali 6.3.5 Wind 6.3.6 ADSL2+ 6.3.7 Naked DSL 6.4 Fibre-to-the-Home (FttH) networks 6.4.1 Overview 6.4.2 Telecom Italia 6.4.3 Fastweb 6.4.4 Rival networks 6.4.5 Other developments 6.5 Wireless broadband 6.5.1 Wireless Local Loop (WLL) 6.5.2 Wireless LANs/WiFi 6.5.3 WiMAX 6.6 Mobile broadband 6.6.1 Internet via satellite 7. Digital Media 7.1 Convergence 7.1.1 Key general trends 7.1.2 Business models 7.1.3 Regulatory issues 7.2 Digital TV (DTV) 7.2.1 Broadband (IPTV) 7.2.2 Cable TV (CATV) 7.2.3 Satellite-based digital pay TV developments 7.2.4 Digital Terrestrial TV (DTTV) 7.2.5 Analogue switchover 7.2.6 The digital TV network in Italy 7.2.7 Digital cinema 7.2.8 Video-on-Demand (VoD)
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>> Get this Report Now by email! 7.2.9 Personal Video Recorders (PVRs) 7.2.10 Free-to-Air (FTA) TV 7.2.11 VoIP 8. Mobile Communications 8.1 Overview of Italy's mobile market 8.1.1 Mobile statistics 8.1.2 Operator market shares 8.2 Regulatory issues 8.2.1 Spectrum regulations and spectrum auctions 8.2.2 Roaming 8.2.3 Network sharing 8.2.4 Number portability 8.2.5 Mobile termination 8.2.6 Fixed-mobile convergence (FMC) 8.3 Mobile technologies 8.3.1 Digital 8.3.2 Third Generation (3G) mobile 8.4 Major mobile operators 8.4.1 3 Italia 8.4.2 TIM 8.4.3 Vodafone Italy 8.4.4 Wind 8.4.5 MVNOs 8.5 Mobile voice services 8.5.1 Prepaid 8.6 Mobile Messaging 8.6.1 Short Messaging Service (SMS) 8.6.2 Multimedia Messaging Services (MMS) 8.7 Mobile data services 8.7.1 Overview 8.7.2 General Packet Radio Service (GPRS) 8.7.3 High-Speed Packet Access (HSPA) 8.7.4 Evolved HSPA (HSPA+) 8.7.5 Femtocells 8.7.6 iPhone 8.7.7 Mobile TV 8.7.8 Long-term evolution (LTE) 8.8 Mobile content and applications 8.8.1 Location-based services 8.8.2 Mobile banking/ticketing 8.8.3 Payment services 9. Forecasts 9.1 Broadband subscriber Forecasts - 2009 - 2013; 2020 9.1.1 Scenario 1 ' higher broadband subscriber growth 9.1.2 Scenario 2 ' lower broadband subscriber growth 9.2 Mobile Forecasts 9.2.1 Forecasts ' Mobile ARPU ' 2009 - 2015 9.2.2 Forecasts ' UMTS subscribers ' 2009 - 2010; 2015
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>> Get this Report Now by email! 9.3 Notes on scenario forecasts 10. Glossary of Abbreviations Table 1 ' Country statistics ' 2011(e) Table 2 ' Telecom revenue and investment statistics ' 2010 Table 3 ' Telephone network statistics ' 2010 Table 4 ' Internet user statistics ' 2010 Table 5 ' Broadband statistics ' 2010 Table 6 ' Mobile statistics ' 2011 (e) Table 7 ' National telecommunications authority Table 8 ' Index of base prices, fixed and mobile services ' 2007 - 2010 Table 9 ' Fixed and mobile market investment ' 2004 - 2010 Table 10 ' Telco market share, fixed and mobile services ' 2008 - 2010 Table 11 ' Fixed and mobile market revenue ' 2006 - 2010 Table 12 ' Retail revenue, fixed and mobile market ' 2008 - 2010 Table 13 ' Fixed termination rates by company ' 2007 - 2010 Table 14 ' Telecom Italia wholesale access lines ' 2007 - 2011 Table 15 ' LLU, shared access price ' connection, monthly rental ' 2006 - 2009 Table 16 ' Cumulative numbers ported ' 2002 - 2009 Table 17 ' CPS lines ' 2005 - 2010 Table 18 ' Fixed-network access by type ' 2008 - 2010 Table 19 ' Fixed-line services revenue by operator ' 2009 - 2010 Table 20 ' Fixed-line services revenue ' 2009 - 2010 Table 21 ' Telecom Italia fixed-line accesses by sector ' 2006 - 2011 Table 22 ' Telecom Italia fixed network revenue by sector ' 2006 - 2011 Table 23 ' Telecom Italia Group financial data ' 2005 - 2011 Table 24 ' Telecom Italia domestic revenue ' 2005 - 2011 Table 25 ' Wind subscribers by sector ' 2006 - 2010 Table 26 ' Wind annualised fixed-line ARPU ' 2006 - 2010 Table 27 ' Wind financial data ' 2006 - 2010 Table 28 ' Tiscali subscribers (Italy) ' 2007 - 2011 Table 29 ' Tiscali revenue by sector ' 2006 - 2011 Table 30 ' Tiscali revenue breakdown by sector ' 2007 - 2011 Table 31 ' Fastweb financial data (') ' 2005 - 2009 Table 32 ' Fastweb financial data (CHF) ' 2008 - 2011 Table 33 ' Fastweb broadband subscribers ' 2005 - 2011 Table 34 ' Telecom Italia access lines ' 2008 - 2011 Table 35 ' Internet subscribers and penetration rate ' 1991 - 2011 Table 36 ' Total fixed broadband subscribers by access type ' 2002 - 2012 Table 37 ' Broadband penetration by technology ' 2004 - 2010 Table 38 ' Broadband lines by operator and technology ' 2007 - 2009 Table 39 ' Broadband revenue ' 2008 - 2010 Table 40 ' Broadband market share of revenue by operator ' 2008 - 2010 Table 41 ' Broadband market share of subscribers by operator ' 2009 - 2010 Table 42 ' New broadband subscribers by year ' 2005 - 2010 Table 43 ' Proportion of broadband connections by speed ' 2009 - 2010 Table 44 ' Telecom Italia NGN2 FttX deployment ' 2009 - 2011 Table 45 ' ADSL subscribers ' 2002 - 2012 Table 46 ' Telecom Italia share of broadband connections ' 2008 - 2010
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>> Get this Report Now by email! Table 47 ' Telecom Italia broadband subscribers by sector ' 2006 - 2011 Table 48 ' Telecom Italia wholesale access lines ' 2007 - 2011 Table 49 ' Telecom Italia broadband ARPU ' 2006 ' 2011 Table 50 ' Telecom Italia broadband revenue ' 2007 - 2011 Table 51 ' Fastweb financial data ' 2005 - 2010 Table 52 ' Fastweb broadband subscribers ' 2005 ' 2011 Table 53 ' Tiscali subscribers (Italy) ' 2007 - 2011 Table 54 ' Tiscali financial data ' 2008 - 2011 Table 55 ' Wind broadband subscribers ' 2005 - 2010 Table 56 ' FttH accesses ' 2004 ' 2012 Table 57 ' Telecom Italia fibre accesses ' 2007 - 2010 Table 58 ' Telecom Italia projected network cabinets ' 2008 - 2010 Table 59 ' Mobile broadband subscribers by type ' 2008 - 2009 Table 60 ' Telecom Italia mobile broadband revenue ' 2008 - 2009 Table 61 ' Market share by broadcaster ' 2009 - 2010 Table 62 ' Revenue by broadcaster ' 2009 - 2010 Table 63 ' Distribution of TV households by platform ' 2008-2010 Table 64 ' Distribution of digital TV households by platform ' 2008-2010 Table 65 ' Statistical overview of Italy's broadcasting market ' April 2010 Table 66 ' Pay TV subscribers by technology ' 2003 - 2010 Table 67 ' Pay TV revenue by platform ' 2008 - 2009 Table 68 'TV revenue by platform ' 2008 - 2009 Table 69 ' Pay TV market share by operator ' 2009 - 2010 Table 70 ' Telecom Italia IP TV subscribers ' 2007 - 2011 Table 71 ' Fastweb IPTV subscribers ' 2008 - 2009 Table 72 ' Cable TV subscribers and penetration rate ' 1996 ' 2011; 2015 Table 73 ' Forecast satellite TV penetration ' 2007 - 2015 Table 74 ' SKY Italia subscribers ' 2006 - 2010 Table 75 ' SKY Italia financial data ' 2007 - 2010 Table 76 ' Mediaset financial data (Italy) ' 2008 - 2009 Table 77 ' Mediaset Premium active clients ' 2007 - 2010 Table 78 ' DTTV receivers, forecasts and annual change ' 2004 - 2013 Table 79 ' Telecom Italia VoIP subscribers ' 2006 - 2011 Table 80 ' Mobile operators, subscribers and annual change ' Mar 2011 Table 81 ' Mobile subscribers and penetration rate ' 1995; 1997; 1999 - 2012 Table 82 ' Mobile market revenue ' 2008 - 2010 Table 83 ' Mobile market share of revenue by operator ' 2008 - 2010 Table 84 ' Revenue per active SIM ' 2008 - 2012 Table 85 ' Revenue by service ' 2009 - 2010 Table 86 ' Mobile market investments ' 2009 - 2010 Table 87 ' Mobile market share of subscribers by operator ' 2004 - 2010 Table 88 ' European roaming charges ' 2007 - 2011 Table 89 ' Cumulative mobile numbers ported ' 2003 - 2010 Table 90 ' Mobile termination rates ' 2008 - 2012 Table 91 ' UMTS/HSPA subscribers ' 2004 - 2010 Table 92 ' 3 Italia mobile subscribers ' 2008 - 2011 Table 93 ' 3 Italia annualised ARPU ' 2008 - 2010 Table 94 ' 3 Italia mobile revenue ' 2008 - 2010
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>> Get this Report Now by email! Table 95 ' TIM mobile subscribers ' 2005 - 2011 Table 96 ' TIM revenue (residential) ' 2005 - 2010 Table 97 ' TIM revenue by sector, annual change ' 2008 - 2011 Table 98 ' Vodafone subscribers ' 2001 - 2011 Table 99 ' Vodafone revenue by sector ' 2008 - 2011 Table 100 ' Vodafone prepaid, contract and blended ARPU (') ' 2004 - 2011 Table 101 ' Vodafone mobile customer cost ' 2007 - 2011 Table 102 ' Wind operational statistics and revenue ' 2005 - 2010 Table 103 ' Wind annualised mobile ARPU ' 2005 - 2010 Table 104 ' Wind mobile subscriber statistics ' 2005 - 2010 Table 105 ' MVNO mobile subscribers and revenue ' 2008 - 2010 Table 106 ' MVNO market share of revenue, subscribers ' 2009 - 2010 Table 107 ' MVNO subscribers by operator ' 2009 - 2010 Table 108 ' MVNO market share of MVNO subscribers ' 2008 - 2010 Table 109 ' Prepaid cards in service ' 2009 - 2010 Table 110 ' SMS/MMS and other data revenue ' 2008 - 2010 Table 111 ' Vodafone data as proportion of revenue ' 2005 - 2010 Table 112 ' Mobile data revenue as proportion of total ' 2004 - 2010 Table 113 ' Growth in data use ' 2007 - 2010 Table 114 ' Forecast broadband subscribers ' higher market growth scenario ' 2009 - 2013; 2020 Table 115 ' Forecast broadband subscribers ' lower market growth scenario ' 2009 - 2013; 2020 Table 116 ' Forecast mobile ARPU ' 2009 - 2015 Table 117 ' Forecast UMTS subscribers and penetration rate ' 2009 - 2010; 2015 Chart 1 ' Fixed and mobile market investment ' 2004 - 2010 Chart 2 ' Total fixed and mobile market revenue ' 2006 - 2010 Chart 3 ' Retail revenue, fixed and mobile market ' 2008 - 2010 Chart 4 ' Telecom Italia wholesale access lines ' 2007 ' 2011 Chart 5 ' Telecom Italia fixed-line accesses by sector ' 2006 - 2011 Chart 6 ' Telecom Italia fixed network revenue by sector ' 2006 - 2011 Chart 7 ' Telecom Italia Group financial data ' 2006 - 2011 Chart 8 ' Telecom Italia domestic revenue ' 2005 - 2011 Chart 9 ' Wind subscribers by sector ' 2006 ' 2010 Chart 10 ' Wind financial data ' 2006 ' 2010 Chart 11 ' Tiscali subscribers (Italy) ' 2007 - 2011 Chart 12 ' Tiscali revenue by sector ' 2006 - 2011 Chart 13 ' Fastweb financial data (CHF) ' 2008 - 2011 Chart 14 ' Internet subscribers and penetration rate ' 2002 - 2011 Chart 15 ' Total fixed broadband subscribers by access type ' 2002 ' 2012 Chart 16 ' Telecom Italia broadband subscribers by sector ' 2006 - 2011 Chart 17 ' Telecom Italia wholesale access lines ' 2006 - 2011 Chart 18 ' Tiscali subscribers (Italy) ' 2007 - 2011 Chart 19 ' Tiscali financial data ' 2008 - 2011 Chart 20 ' Revenue by broadcaster ' 2009 ' 2010 Chart 21 ' Distribution of TV households by platform ' 2008 - 2010 Chart 22 ' Distribution of digital TV households by platform ' 2008 - 2010 Chart 23 ' Pay TV revenue by platform ' 2008 - 2009 Chart 24 ' TV revenue by platform ' 2008 - 2009 Chart 25 ' Mediaset financial data (Italy) ' 2008 - 2010
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>> Get this Report Now by email! Chart 26 ' Mobile subscribers and penetration rate ' 2002 - 2012 Chart 27 ' Mobile market revenue ' 2008 - 2010 Chart 28 ' Revenue per active SIM ' 2008 - 2011 Chart 29 ' Revenue by service ' 2009 ' 2010 Chart 30 ' 3 Italia mobile subscribers ' 2008 - 2011 Chart 31 ' 3 Italia annualised ARPU ' 2008 ' 2010 Chart 32 ' 3 Italia mobile revenue ' 2008 - 2010 Chart 33 ' TIM annualised ARPU ' 2005 ' 2011 Chart 34 ' TIM revenue by sector, annual change ' 2008 ' 2011 Chart 35 ' Vodafone prepaid, contract and blended ARPU (') ' 2004 - 2011 Chart 36 ' SMS/MMS and other data revenue ' 2008 - 2010 Exhibit 1 ' EU ' The New Regulatory Framework (NRF) Exhibit 2 ' Access and the local loop Exhibit 3 - Principal backbone providers ' 2011 Exhibit 4 ' WiMAX licensees ' 2010 Exhibit 5 ' Overview of media convergence Exhibit 6 ' DTTV ASO by region ' 2008 - 2012
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