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Kazakhstan Food and Drink Report Q4 2011 Published on August 2011
Report Summary BMI sees Kazakhstan as one of the Commonwealth of Independent States' most promising consumer markets. With a population of close to 16mn, it is not as big as Russia or Ukraine but still has a fair degree of potential. Doing business is more straightforward in Kazakhstan than in either Russia or Ukraine; the latter two are among Europe's worst when it comes to bureaucratic hurdles. Kazakhstan produces oil and natural gas and has fairly strong economic growth prospects. On the consumer side, we particularly like the beer sector, which is well served by Carlsberg and Anadolu Efes' emerging Europefocused international brewing unit Efes Breweries International (EBI). Estimated at about 30 litres per annum, per capita beer consumption is growing from a low base, certainly compared to nearby Russia where about 70 litres are consumed annually per capita. Headline Industry Data ' 2011 per capita food consumption (local currency) +7.4%, forecast to 2015 +53.6% ' 2011 alcoholic drink sales volumes +8.4%, forecast to 2015 +60.8% ' 2011 soft drink sales volumes +9.0%, forecast to 2015 +61.5 % Key Industry Trends and Developments Hardee's To Open 12 Restaurants In Kazakhstan: US fast-food firm CKE Restaurants, parent company of restaurants such as Hardee's and Carl's Jr., has announced the opening of the first two of at least 12 Hardee's restaurants in Kazakhstan, QSRweb reports. These restaurants are operated by Americana Group/Kuwait Food Company, the second largest licensee in the CKE system with more than 200 Hardee's restaurants throughout the Middle East and North Africa. Hardee's is the first large Western fast-food hamburger chain to open in the Kazakhstan market. Key Risks To Outlook Levels Of Foreign Direct Investment: Upside risks to our forecasts are provided by the ongoing development and expansion of the Islamic finance industry in Kazakhstan, which has the potential to attract more foreign investors, in particular from member states of the Gulf Cooperation Council. Fall in Commodity Prices: The most obvious risk to our upbeat stance on Kazakhstan's economy is a fall in commodity prices. Oil exports in particular are of crucial importance, and a very sharp decline in the price of oil would no doubt undermine the country's growth story. That said, our base scenario already foresees oil prices moderating somewhat, with Brent crude forecast to return below US$100/bbl through the latter half of 2011, and our Kazakhstan forecasts reflect such an assumption. Therefore, only a dramatic decrease in oil prices (of approximately 75%) would seriously alter our upbeat outlook.
Table of Content BMI Industry View ... 5 SWOT Analysis 6 Kazakhstan Food Industry SWOT . 6 Kazakhstan Drinks Industry SWOT... 7 Kazakhstan Mass Grocery Retail Industry SWOT. 8 Business Environment ... 9 BMI's Core Global Industry Views 9
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>> Get this Report Now by email! Table: BMI's Core Views For The Food & Drink Industry 16 Macroeconomic Outlook .. 17 Table: Economic Activity 22 Industry Forecast Scenario ... 23 Consumer Outlook ... 23 Food. 25 Food Consumption .. 25 Table: Food Consumption Indicators ' Historical Data & Forecasts . 26 Table: Processed Meat ... 27 Table: Processed Fish 28 Table: Frozen Fruit & Vegetables .. 31 Table: Margarine & Dairy . 32 Table: Bread Products 38 Table: Jams & Jellies . 41 Table: Pasta 42 Drink 44 Alcoholic Drinks . 44 Table: Alcoholic Drinks Indicators ' Historical & Forecast Sales Data . 44 Table: Alcoholic Drinks .. 45 Soft Drinks .. 46 Table: Soft Drinks Indicators ' Historical & Forecast Sales Data .. 46 Hot Drinks .. 47 Table: Tea ... 48 Trade ... 49 Table: Food & Drink Trade Balance ' Historical Data & Forecasts .. 49 Mass Grocery Retail 50 Food 51 Key Industry Trends And Developments .. 51 Hardee's To Open 12 Restaurants In Kazakhstan .. 51 Wheat Exports to Increase .. 51 Sugar In The Spotlight Of The Tripartite Customs Union ... 51 Market Overview . 52 Food Processing . 52 Canned Food .. 53 Confectionery.. 53 Agriculture .. 54 Dairy ... 55 Drink ... 56 Key Industry Trends And Developments .. 56 Growing Interest In Hot Drinks .. 56 Consolidation To Strengthen Carlsberg's Presence In The Beer Segment ... 56 Market Overview . 57 Alcoholic Drinks . 57 Soft Drinks .. 59 Hot Drinks .. 61 Mass Grocery Retail .. 62 Key Industry Trends And Developments .. 62 Expansion All Around . 62
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>> Get this Report Now by email! Market Overview . 62 Competitive Landscape 65 Key Players .. 65 Table: Key Players ' Kazakhstan's Food Sector (2010) . 65 Table: Key Players ' Kazakhstan's Drink Sector (2010) 66 Table: Key Players ' Kazakhstan's Mass Grocery Retail Sector (2010) . 67 Company Analysis 68 Food. 68 Ardager Agricultural Financial Corporation.. 68 Konfety Karagandy (Karaganda Confectionery Company) 69 Drink 70 Efes Karaganda Brewery 70 Efes Karaganda Brewery 71 Carlsberg 72 Coca-Cola Iรงecek 73 Mass Grocery Retail 74 Vester .. 74 BMI Methodology .. 75 Food And Drink Business Environment Ratings .. 75 Table: Returns 76 Table: Risks 77 Weighting . 78 Table: Weightings ... 78 BMI Food And Drink Industry Glossary ... 79 Food And Drink .. 79 Mass Grocery Retail ... 79 BMI Food And Drink Forecasting And Sources .. 81 How We Generate Our Industry Forecasts . 81 Sources ... 82
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