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Laundry Care in South Africa Published on July 2011
Report Summary Leading players are increasing their claims to stand out in this competitive category. Unilever is ensuring that each of its leading brands promotes the message of the brand, be that high fragrance with Sunlight or technology, as with the Omo brand. Other brands, such as Reckitt Benckiser's Vanish, are increasing their claims in terms of strength in stain removal. Euromonitor International's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Content Laundry Care in South Africa Euromonitor International July 2011 List of Contents and Tables Headlines Trends Competitive Landscape Prospects Category Indicators
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>> Get this Report Now by email! Table 1 Household Penetration of Washing Machines 2005-2010 Category Data Table 2 Sales of Laundry Care by Category: Value 2005-2010 Table 3 Sales of Laundry Care by Category: % Value Growth 2005-2010 Table 4 Sales of Laundry Aids by Category: Value 2005-2010 Table 5 Sales of Laundry Aids by Category: % Value Growth 2005-2010 Table 6 Sales of Laundry Detergents by Category: Value 2005-2010 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2005-2010 Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010 Table 9 Laundry Care Company Shares 2006-2010 Table 10 Laundry Care Brand Shares 2007-2010 Table 11 Laundry Aids Company Shares 2006-2010 Table 12 Laundry Aids Brand Shares 2007-2010 Table 13 Laundry Detergents Company Shares 2006-2010 Table 14 Laundry Detergents Brand Shares 2007-2010 Table 15 Forecast Sales of Laundry Care by Category: Value 2010-2015 Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015 Table 17 Automatic detergents by type: % value analysis 2005/2010 Amka Products (pty) Ltd in Home Care (south Africa) Strategic Direction Key Facts Summary 1 Amka Products (Pty) Ltd: Key Facts Company Background Production Competitive Positioning Summary 2 Amka Products (Pty) Ltd: Competitive Position 2010 Bliss Chemicals (pty) Ltd in Home Care (south Africa) Strategic Direction Key Facts Summary 3 Bliss Chemicals (Pty) Ltd: Key Facts Company Background Production Summary 4 Bliss Chemicals (Pty) Ltd: Production Statistics 2010 Competitive Positioning Summary 5 Bliss Chemicals (Pty) Ltd: Competitive Position 2010 Tiger Brands Ltd in Home Care (south Africa) Strategic Direction Key Facts Summary 6 Tiger Brands Ltd: Key Facts Summary 7 Tiger Brands Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 8 Tiger Brands Ltd: Competitive Position 2010 Executive Summary Home Care Experiences Double-digit Growth in 2010 Consumers Seek Added Value and Value for Money During 2010 Global Giants Continue To Dominate Home Care
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>> Get this Report Now by email! Supermarket Retailers Remains the Largest Distribution Channel Within South African Home Care in 2010 Growth Set To Continue Over Forecast Period Key Trends and Developments Rising Costs Continue To Dampen Consumer Spending in South Africa in 2010 Banded and Multipacks Popular During Times of Economic Stress in 2010 Private Label Offerings Grow in Sophistication and Variety Convenience Demands Drive Packaging Innovation in 2010 Urbanisation Boosts Interest in Home Care Market Indicators Table 18 Households 2005-2010 Market Data Table 19 Sales of Home Care by Category: Value 2005-2010 Table 20 Sales of Home Care by Category: % Value Growth 2005-2010 Table 21 Home Care Company Shares 2006-2010 Table 22 Home Care Brand Shares 2007-2010 Table 23 Penetration of Private Label by Category 2005-2010 Table 24 Sales of Home Care by Distribution Format: % Analysis 2005-2010 Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 26 Forecast Sales of Home Care by Category: Value 2010-2015 Table 27 Forecast Sales of Home Care by Category: % Value Growth 2010-2015 Definitions Sources Summary 9 Research Sources
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