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Laundry Care in Spain Published on August 2011
Report Summary The economic crisis was still the main factor which determined the evolution of laundry care in Spain in 2010. The weak economic situation and the lower purchasing power of consumers led to price wars, driven by private label, which increased its share for another consecutive year. In addition, there was a trend towards the use of products which are considered essential, such as detergents, at the expense of specialised products, such as accessories for appliance care, with higher added-value. The Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table of Content Laundry Care in Spain Euromonitor International August 2011 List of Contents and Tables Headlines Trends Competitive Landscape Prospects Category Indicators Table 1 Household Penetration of Washing Machines 2005-2010 Category Data Table 2 Sales of Laundry Care by Category: Value 2005-2010
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>> Get this Report Now by email! Table 3 Sales of Laundry Care by Category: % Value Growth 2005-2010 Table 4 Sales of Laundry Aids by Category: Value 2005-2010 Table 5 Sales of Laundry Aids by Category: % Value Growth 2005-2010 Table 6 Sales of Laundry Detergents by Category: Value 2005-2010 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2005-2010 Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2010 Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010 Table 10 Laundry Care Company Shares 2006-2010 Table 11 Laundry Care Brand Shares 2007-2010 Table 12 Laundry Aids Company Shares 2006-2010 Table 13 Laundry Aids Brand Shares 2007-2010 Table 14 Laundry Detergents Company Shares 2006-2010 Table 15 Laundry Detergents Brand Shares 2007-2010 Table 16 Forecast Sales of Laundry Care by Category: Value 2010-2015 Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015 Henkel Ibérica SA in Home Care (spain) Strategic Direction Key Facts Summary 1 Henkel Ibérica SA: Key Facts Summary 2 Henkel Ibérica SA: Operational Indicators Company Background Production Summary 3 Henkel Ibérica SA: Production Statistics 2010 Competitive Positioning Summary 4 Henkel Ibérica SA: Competitive Position 2010 Industrias Marca SA in Home Care (spain) Strategic Direction Key Facts Summary 5 Industrias Marca SA: Key Facts Summary 6 Industrias Marca SA: Operational Indicators Company Background Production Competitive Positioning Summary 7 Industrias Marca SA: Competitive Position 2010 Johnson Wax Española SA in Home Care (spain) Strategic Direction Key Facts Summary 8 Johnson Wax Española SA: Key Facts Summary 9 Johnson Wax Española SA: Operational Indicators Company Background Production Competitive Positioning Summary 10 Johnson Wax Española SA: Competitive Position 2010 Kh Lloreda SA in Home Care (spain) Strategic Direction Key Facts Summary 11 KH Lloreda SA: Key Facts Summary 12 KH Lloreda SA: Operational Indicators
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>> Get this Report Now by email! Company Background Production Competitive Positioning Summary 13 KH Lloreda SA: Competitive Position 2010 Persan SA in Home Care (spain) Strategic Direction Key Facts Summary 14 Persan SA: Key Facts Summary 15 Persan SA: Operational Indicators Company Background Production Summary 16 Persan SA: Production Statistics 2010 Competitive Positioning Summary 17 Persan SA: Competitive Position 2010 Procter & Gamble España SA in Home Care (spain) Strategic Direction Key Facts Summary 18 Procter & Gamble España SA: Key Facts Summary 19 Procter & Gamble España SA: Operational Indicators Company Background Production Summary 20 Procter & Gamble España SA: Production Statistics 2010 Competitive Positioning Summary 21 Procter & Gamble España SA: Competitive Position 2010 Reckitt Benckiser España Sl in Home Care (spain) Strategic Direction Key Facts Summary 22 Reckitt Benckiser España SL: Key Facts Summary 23 Reckitt Benckiser España SL: Operational Indicators Company Background Production Competitive Positioning Summary 24 Reckitt Benckiser España SL: Competitive Position 2010 Sara Lee Household & Body Care Esp Sl in Home Care (spain) Strategic Direction Key Facts Summary 25 Sara Lee Household & Body Care España SL: Key Facts Summary 26 Sara Lee Household & Body Care España SL: Operational Indicators Company Background Production Competitive Positioning Summary 27 Sara Lee Household & Body Care España SL: Competitive Position 2010 Executive Summary Home Care Is Hampered by the Economic Crisis Liquid Is the Star Format Sara Lee Leaves the Marketplace Private Label Consolidation Uncertain Recovery
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>> Get this Report Now by email! Key Trends and Developments Economic Recovery on Hold Competitive Pressure: Average Prices Continue To Fall Smaller, Smarter, Greener Non-liquids Bite the Dust Private Label and the End of the Crisis: Burning Star Or Consolidated Player' Market Indicators Table 18 Households 2005-2010 Market Data Table 19 Sales of Home Care by Category: Value 2005-2010 Table 20 Sales of Home Care by Category: % Value Growth 2005-2010 Table 21 Home Care Company Shares 2006-2010 Table 22 Home Care Brand Shares 2007-2010 Table 23 Penetration of Private Label by Category 2005-2010 Table 24 Sales of Home Care by Distribution Format: % Analysis 2005-2010 Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 26 Forecast Sales of Home Care by Category: Value 2010-2015 Table 27 Forecast Sales of Home Care by Category: % Value Growth 2010-2015 Definitions Sources Summary 28 Research Sources
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