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Poland Beer Market Insights Published on June 2014
Report Summary Summary The Beer Market Insight Poland report contains detailed analysis for the Polish beer market up to and including 2013, with forecasts for 2014. Company, brand, packaging, and distribution volume data is provided plus value data by distribution channel. Text analysis reveals the drivers behind the data. Key Findings - A small market decline followed the year of the2012 Euro football championship held in Poland - Beer mixes are the new craze in the shift towards speciality beers - The premium priced market grew, not only in share, but also in volume Synopsis Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.
Section 1: Market Context A summary of the external conditions and factors which impact on the beer market - Market Context - Market Environment - The Consumer Palate - All Commercial Beverages - Legislation and Taxation - Market Parameters Tables - Legislation and Taxation Tables Section 2: Market Background Briefing A brief history of brewing in the country proving context to current market structure
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>> Get this Report Now by email! Section 3: Market Update Each section contains text explaining the main drivers behind the 2013 data - Current and Emerging Trends - Outlook - Imports and Exports - Segmentation - Brand Analysis - Private Label/Private Label Producers - New Products and Photo Shots - Market Structure - Brewers - Packaging Trends - Channel Analysis - Market Valuation and Pricing - Distribution Trends - Beer Pricing Tables - Beer Data Tables* Section 4: Brewer Profiles A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports; Brand; - Alcoholic Strength - Beer Type - Brand
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>> Get this Report Now by email! - Brand Owner - Brewed In - Calorie Rating - Country of Origin - Geographic Scope - Geography - Local Operator - Local Segment - Modus Operandi - Price Segment - PL indicator - Trademark Brand
Distribution; - Off-premise - Off-premise sub channel - On-premise - On-premise sub channel - Price Segmentation
Packaging; - Pack Material - Pack Type - Pack Size Refillable Indicator Reasons To Buy
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>> Get this Report Now by email! The Market Insight Poland Beer report shows that the progress being made by specialty beers illustrates that Polish Consumers are open to new ideas thereby allowing brewers to look for different ways to increase their individual sales in a stagnating beer market.
Table of Content Table of Contents Data Revisions Summary Executive Summary Executive Summary Section 1 Market Context Market Context Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation Market Parameters Tables Legislation and Taxation Tables Section 2 Market Background Briefing Market Background Briefing Section 3 Market Update Market Commentary Current and Emerging Trends Outlook Imports and Exports Segmentation Brand Analysis Private Label/Private Label Producers New Products and Photo Shots Market Structure Brewers Packaging Trends Channel Analysis Market Valuation & Pricing Distribution Trends Beer Pricing Tables Beer Data Tables Section 4 Brewer Profiles Brewer Profiles Carlsberg Polska Group (Previously Carlsberg Okocim) Kompania Piwowarska SA Perla-Browary Lubelskie SA Van Pur Ltd. (Van Pur Spolka zoo) Zywiec Group Smaller Brewers Methodology & Product Definitions
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List of Tables Table 1: Data Revisions Summary Table 2: Poland Population Size and Growth, 1991-2016F Table 3: East Europe Population Size and Growth, 2003-2014F Table 4: Poland Economic Indicators, 2005-2015F Table 5: East Europe Commercial Beverage Consumption - Per Capita, 2003-2014F Table 6: East Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F Table 7: East Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F Table 8: Taxation Base Table 10: Legal Controls on Beer Table 11: Tax Burden on Beer @ 5% Abv, 2013 Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets) Table 13: Beer Key Facts Table 14: Top 10 Beer Brands - Volume, 2011-2013 Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013 Table 16: Licensed Brand Owners and Licensees Table 17: Beer Market Valuation (Local Currency), 2012-2014F Table 18: Trade Margin Build-Up Model Table 19: Selected Consumer Beer Prices: On-Premise, 2012-2014 Table 20: Selected Consumer Beer Prices: Off-Premise, 2012-2014 Table 21: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F Table 22: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F Table 23: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F Table 24: Commercial Beverage Consumption - Million Liters, 2003-2014F Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F Table 26: Beer Production/Trade/Consumption 000 HL, 2003-2014F Table 27: Beer Production/Trade/Consumption - Growth, 2003-2014F Table 28: Consumption of FABs and Cider (000 HL), 2003-2014F Table 29: Beer Foreign Trade By Country (Imports), 2010-2014F Table 30: Beer Foreign Trade By Country (Exports), 2010-2014F Table 31: Beer Market Valuation (Local Currency), 2012-2014F Table 32: Beer Consumption by Local Definition, 2010-2014F Table 33: Beer Consumption by Standard Price Segmentation, 2010-2014F Table 34: Beer Consumption by Alcoholic Strength, 2010-2014F Table 35: Beer Consumption by Type, 2010-2014F Table 36: Beer Consumption by Geographic Scope, 2010-2014F Table 37: Beer All Trademarks, 2009-2013 Table 38: Beer Brands by Local Definition, 2009-2013 Table 39: Beer Brands by Standard Price Segment, 2009-2013 Table 40: Beer Brands by Alcoholic Strength, 2009-2013 Table 41: Beer Brands by Type, 2009-2013 Table 42: Imported Brands by Origin, 2009-2013 Table 43: Beer Licensed Brands, 2009-2013 Table 44: Beer Private Label Brands, 2009-2013
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>> Get this Report Now by email! Table 45: Beer Trademark Owners, 2009-2013 Table 46: Beer Local Operators, 2009-2013 Table 47: Beer leading Brewers/Importers, 2009-2013 Table 48: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F Table 49: Beer Distribution: On vs Off Premise, 2010-2014F Table 50: Breweries Capacity (000s HL) Table 51: Carlsberg Polska Full Brand List Table 52: Carlsberg Polska Group Brand Volumes 2009-2013 Table 53: Breweries Capacity (000s HL) Table 54: Kompania Piwowarska Full Brand List Table 55: Kompania Piwowarska Brand Volumes 2009-2013 Table 56: Breweries Capacity (000s HL) Table 57: Perla Browary Full Brand List Table 58: Breweries Capacity (000s HL) Table 59: Van Pur Ltd Full Brand List Table 60: Van Pur Brewery Brand Volumes 2009-2010 Table 61: Royal Unibrew Polska Brand Volumes 2009-2010 Table 62: Breweries Capacity (000s HL) Table 63: Zywiec Group Full Brand List Table 64: Zywiec Group Brand Volumes 2009-2013 Table 65: Amber Brewery Table 66: Browary Regionalne Jakubiak Table 67: Cornelius Brewery Table 68: y Fuhrmann Table 69: Witnica
List of Figures Figure 1: Beer Leading Brewers/Importers, 2013 Figure 2: Beer Consumption by Pack Material/Type, 2013 Figure 3: Beer Distribution by Channel, 2013 Figure 4: Beer Consumption by Price Segment, 2013
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