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Portugal Beer Market Insights 2011 Published on July 2011
Report Summary Synopsis Detailed market research report on the Portugal beer industry. Summary Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
Scope ' Analysis on Portugal beer industry structure ' Brand volumes by prices segment and alcoholic strength ' Consumption volume by pack mix ' Profiles of trade mark owners and local operators Reasons To Buy ' The 2011 Portugal Beer Market Insights report is a high level market research report on the Portugal beer industry. ' Published by Canadean, this 89 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. ' The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. ' Ideal for benchmarking total market vs retail audit and other data. ' Canadean's in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards. ' Data is compiled by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers. Key Highlights Market background including legislation and taxation tables Market update including current and emerging trends Industry structure including leading brewers/importers Brand analysis including new products activity in 2010 Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type) Domestic and imported brand volumes Company volumes Company profiles Distribution channel analysis (on- vs off-premise) Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
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>> Get this Report Now by email! Trade margin build-up model Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable
Table of Content Table of Contents Canadean Portugal Beer Market Insights Report 2011 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation MARKET PARAMETER TABLES Table 1.1.1 ' Population Size and Growth, 1982-2012F Table 1.1.2 ' West Europe Population Size and Growth, 2001-2011F Table 1.2 ' Economic Indicators, 2002-2012F Table 1.3 ' Average Monthly Temperatures (Lisbon), 2005-2009 Table 1.4.1 ' West Europe Beverage Consumption Per Capita, Litres Per Capita, 2001-2011F Table 1.4.2 ' West Europe Beverage Consumption Per Capita, % Share, 2001-2011F Table 1.4.3 ' West Europe Beverage Consumption Per Capita, Growth, 2001-2011F LEGISLATION AND TAXATION TABLES Table 1.5.1 ' Taxation Base Table 1.5.3 ' Legal Controls on Beer Table 1.5.4 ' Tax Burden on Beer @ 5% Abv, 2010 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table ' Beer Definitions by Type - Local Segmentation Table ' Beer Definitions by Type - Standard Price Segmentation Table ' Beer Definitions by Type - No and Low Alcoholic Beer Table ' Beer Definitions by Type - Srong Beer Table ' Beer Definitions by Type - Speciality Beer Table ' Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Key Facts MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports
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>> Get this Report Now by email! Segmentation BRANDS Table ' Top Ten Beer Brands, Volume, 2008-2010 Table ' Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010 Table ' Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart ' Leading Brewers/Importer, 2010 Brewers PACKAGING Chart ' Beer Consumption by Pack Material/Type, 2010 Packaging Trends CHANNEL ANALYSIS Chart ' Beer Distribution by Channel, 2010 Chart ' Beer Consumption by Price Segment, 2010 Market Valuation and Pricing Table ' Beer Market Valuation (Local Currency), 2009-2011F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 ' Outlet Universe for Beer, Number/% Share, 2007-2010 Table 3.4.2 ' Outlet Universe for Beer by Turnover, Number/% Share, 2007-2010 Table 3.5.1 ' Leading Retail Groups for Beer ' Number/% Share, 2007-2010 Table 3.5.2 ' Leading Retail Groups for Beer ' Turnover/% Share, 2007-2010 Table 3.7.3 ' Leading Private Labels for Beer, 2010 Table 3.8.1 ' Leading Distributors/Drinks Wholesalers, 2010 Table 3.8.2 ' Leading Beer Importers, 2010 Table 3.9 ' Trade Margin Build-Up Model, 2010 Table 3.10 - Beer Consumption by Region, 2007-2011F Table 3.11.1 ' Selected Consumer Beer Prices ' Off-Premise, 2009-2011F Table 3.11.2 ' Selected Consumer Beer Prices ' On-Premise, 2009-2011F DATA TABLES Commercial Beverage Consumption Per Capita, Litres, 2000-2011F Commercial Beverage Consumption Per Capita, % Share, 2000-2011F Commercial Beverage Consumption Per Capita, Growth, 2000-2011F Commercial Beverage Consumption, Million Litres, 2000-2011F Alcoholic Beverage Consumption ' Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F Beer Production/Trade/Consumption, Volume, 2000-2011F Beer Production/Trade/Consumption, Growth, 2000-2011F Consumption of FABs and Cider, 1999-2011F Beer Foreign Trade by Country (Imports), 2007-2011F Beer Foreign Trade by Country (Exports), 2007-2011F Beer Market Valuation (Local Currency), 2009-2011F Beer Consumption by Local Definition, 2007-2011F Beer Consumption by Standard Price Segmentation, 2007-2011F Beer Consumption by Alcoholic Strength, 2007-2011F Beer Consumption by Type, 2007-2011F
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>> Get this Report Now by email! Beer Consumption by Geographic Scope, 2007-2011F Beer All Trademarks, 2006-2010 Beer Brands by Local Definition, 2006-2010 Beer Brands by Standard Price Segmentation, 2006-2010 Beer Brands by Alcoholic Strength, 2006-2010 Beer Brands by Type, 2006-2010 Imported Beer Brands by Origin, 2006-2010 Licensed Beer Brands, 2006-2010 Beer Private Label Brands, 2006-2010 Beer Trademark Owners, 2006-2010 Beer Local Operators, 2006-2010 Beer Leading Brewers/Importers, 2006-2010 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2007-2011F Beer Distribution: On-Premise v Off-Premise, 2007-2011F Section 4 Brewer Profiles BREWER PROFILES Font Salem Portugal SA (formerly Drink In ' Companhia de Indústria de Bebidas e Alimentaçao SA) Ownership/Shareholders Company History Strategic Information Company Data Table ' Font Salem Production History, 000s HL, 2010 Table ' Drink In Production History, 000s HL, 2006-2009 Table ' Breweries, Capacity, 000s HL Table ' Font Salem Full Brand List, ABV%, Pack Type Table ' Font Salem Brand Volumes, 2010 Table ' Drinks In Brand Volumes, 2005-2009 Empresa de Cervejas da Madeira (ECM) Ultimate Owner/Major Shareholders Company History Other Beverage Interests Distribution Agreements Company Data Table ' Empresa de Cervejas Da Madeira Production History, 000s HL, 2006-2010 Table ' Breweries, Capacity, 000s HL Table ' Empresa de Cervejas Da Madeira Full Brand List, ABV%, Pack Type Table - ECM Brand Volumes, 2006-2010 Melo Abreu Lda Ownership/Shareholders Company History Other Beverage Interests Company Data Table ' Melo Abreu Production History, 000s HL, 2006-2010 Table ' Breweries Table - Melo Abreu Full Brand List, ABV%, Pack Type Table ' Melo Abreu Brand Volumes, 2006-2010
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>> Get this Report Now by email! Sociedade Central de Cervejas e Bebidas (SCC) Ownership/Shareholders Company History Strategic Information Other Beverage Interests Company Data Table ' SCC Production History, 000s HL, 2006-2010 Table ' Breweries, Capacity, 000s HL Table - SCC Full Brand List, ABV%, Pack Type Table ' Sociedade Central de Cervejas e Bebidas SA Brand Volumes, 2006-2010 Sumol+Compal, SA (formerly Sumolis GM) Ownership/Shareholders Company History Strategic Information Company Data Table ' Sumol+Compal Production History, 2006-2010 Table ' Filling Plants Table ' Sumol+Compal Full Brand List, ABV%, Pack Type Table ' Sumol+Compal Brand Volumes, 2006-2010 Table ' Sumolis GM Brand Volumes, 2006-2010 Unicer ' Bebidas de Portugal SGPS SA Ownership/Shareholders Company History Strategic Information Other Beverage Interests Company Data Table - Unicer Production History, 2006-2010 Table ' Breweries, Capacity, 000s HL Table - Unicer Full Brand List, ABV%, Pack Type Table - Unicer Brand Volumes, 2006-2010 Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map
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