Spirits in Europe

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Spirits in Europe Published on August 2011

Report Summary Introduction Spirits in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information. Highlights *The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. *The European spirits market generated total revenues of $119.2 billion in 2010, representing a compound annual growth rate (CAGR) of 1% for the period spanning 2006-2010. *Vodka sales proved the most lucrative for the European spirits market in 2010, generating total revenues of $27.2 billion, equivalent to 22.8% of the market's overall value. *The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.6% for the five-year period 2010-2015, which is expected to drive the market to a value of $129 billion by the end of 2015. Features Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Europe Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Europe Leading company profiles reveal details of key spirits market players' global operations and financial performance Add weight to presentations and pitches by understanding the future growth prospects of the Europe spirits market with five year forecasts by both value and volume Macroeconomic indicators provide insight into general trends within the Europe economy

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>> Get this Report Now by email! What was the size of the Europe spirits market by value in 2010' What will be the size of the Europe spirits market in 2015' What factors are affecting the strength of competition in the Europe spirits market' How has the market performed over the last five years' Who are the top competitiors in Europe's spirits market'

Table of Content TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 17 Supplier power 18 New entrants 19 Substitutes 20 Rivalry 21 LEADING COMPANIES 22 Pernod Ricard 22 Diageo plc 27 CEDC 33 MARKET DISTRIBUTION 37 MARKET FORECASTS 38 Market value forecast 38 Market volume forecast 39 APPENDIX 40 Methodology 40 Industry associations 41 Related Datamonitor research 41 Disclaimer 43 ABOUT DATAMONITOR 44 Premium Reports 44 Summary Reports 44

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>> Get this Report Now by email! Datamonitor consulting 44 LIST OF TABLES Table 1: Europe spirits market value: $ million, 2006'10 10 Table 2: Europe spirits market volume: million liters, 2006'10 11 Table 3: Europe spirits market segmentation I:% share, by value, 2010 12 Table 4: Europe spirits market segmentation II: % share, by value, 2010 13 Table 5: Europe spirits market share: % share, by volume, 2010 14 Table 6: Pernod Ricard: key facts 22 Table 7: Pernod Ricard: key financials ($) 24 Table 8: Pernod Ricard: key financials (') 25 Table 9: Pernod Ricard: key financial ratios 25 Table 10: Diageo plc: key facts 27 Table 11: Diageo plc: key financials ($) 30 Table 12: Diageo plc: key financials (ÂŁ) 31 Table 13: Diageo plc: key financial ratios 31 Table 14: CEDC: key facts 33 Table 15: CEDC: key financials ($) 35 Table 16: CEDC: key financial ratios 35 Table 17: Europe spirits market distribution: % share, by volume, 2010 37 Table 18: Europe spirits market value forecast: $ million, 2010'15 38 Table 19: Europe spirits market volume forecast: million liters, 2010'15 39 LIST OF FIGURES Figure 1: Europe spirits market value: $ million, 2006'10 10 Figure 2: Europe spirits market volume: million liters, 2006'10 11 Figure 3: Europe spirits market segmentation I:% share, by value, 2010 12 Figure 4: Europe spirits market segmentation II: % share, by value, 2010 13 Figure 5: Europe spirits market share: % share, by volume, 2010 14 Figure 6: Forces driving competition in the spirits market in Europe, 2010 15 Figure 7: Drivers of buyer power in the spirits market in Europe, 2010 17 Figure 8: Drivers of supplier power in the spirits market in Europe, 2010 18 Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Europe, 2010 19 Figure 10: Factors influencing the threat of substitutes in the spirits market in Europe, 2010 20 Figure 11: Drivers of degree of rivalry in the spirits market in Europe, 2010 21 Figure 12: Pernod Ricard: revenues & profitability 26 Figure 13: Pernod Ricard: assets & liabilities 26 Figure 14: Diageo plc: revenues & profitability 32 Figure 15: Diageo plc: assets & liabilities 32 Figure 16: CEDC: revenues & profitability 36 Figure 17: CEDC: assets & liabilities 36 Figure 18: Europe spirits market distribution: % share, by volume, 2010 37 Figure 19: Europe spirits market value forecast: $ million, 2010'15 38 Figure 20: Europe spirits market volume forecast: million liters, 2010'15 39

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