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Spirits in Portugal, Datamonitor Published on August 2011
Report Summary Introduction Spirits in Portugal industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Portugal spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information. Highlights *The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. *The Portuguese spirits market generated total revenues of $1.1 billion in 2010, representing a compound annual rate of change (CARC) of -3% for the period spanning 2006-2010. *Whisky sales proved the most lucrative for the Portuguese spirits market in 2010, generating total revenues of $638 million, equivalent to 59.6% of the market's overall value. *The performance of the market is forecast to improve, with an anticipated CARC of -1.5% for the five-year period 2010-2015, which is expected to lead the market to a value of $993.4 million by the end of 2015. Features Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Portugal Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Portugal Leading company profiles reveal details of key spirits market players' global operations and financial performance Add weight to presentations and pitches by understanding the future growth prospects of the Portugal spirits market with five year forecasts by both value and volume Macroeconomic indicators provide insight into general trends within the Portugal economy
Key Questions Answered
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>> Get this Report Now by email! What was the size of the Portugal spirits market by value in 2010' What will be the size of the Portugal spirits market in 2015' What factors are affecting the strength of competition in the Portugal spirits market' How has the market performed over the last five years' Who are the top competitiors in Portugal's spirits market'
Table of Content TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 17 Supplier power 18 New entrants 19 Substitutes 20 Rivalry 21 LEADING COMPANIES 22 Diageo plc 22 Pernod Ricard 28 Fortune Brands, Inc. 33 MARKET DISTRIBUTION 38 MARKET FORECASTS 39 Market value forecast 39 Market volume forecast 40 MACROECONOMIC INDICATORS 41 APPENDIX 43 Methodology 43 Industry associations 44 Related Datamonitor research 44 Disclaimer 46 ABOUT DATAMONITOR 47 Premium Reports 47
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>> Get this Report Now by email! Summary Reports 47 Datamonitor consulting 47 LIST OF TABLES Table 1: Portugal spirits market value: $ million, 2006'10 10 Table 2: Portugal spirits market volume: million liters, 2006'10 11 Table 3: Portugal spirits market segmentation I:% share, by value, 2010 12 Table 4: Portugal spirits market segmentation II: % share, by value, 2010 13 Table 5: Portugal spirits market share: % share, by volume, 2010 14 Table 6: Diageo plc: key facts 22 Table 7: Diageo plc: key financials ($) 26 Table 8: Diageo plc: key financials (ÂŁ) 26 Table 9: Diageo plc: key financial ratios 26 Table 10: Pernod Ricard: key facts 28 Table 11: Pernod Ricard: key financials ($) 30 Table 12: Pernod Ricard: key financials (') 31 Table 13: Pernod Ricard: key financial ratios 31 Table 14: Fortune Brands, Inc.: key facts 33 Table 15: Fortune Brands, Inc.: key financials ($) 36 Table 16: Fortune Brands, Inc.: key financial ratios 36 Table 17: Portugal spirits market distribution: % share, by volume, 2010 38 Table 18: Portugal spirits market value forecast: $ million, 2010'15 39 Table 19: Portugal spirits market volume forecast: million liters, 2010'15 40 Table 20: Portugal size of population (million), 2006'10 41 Table 21: Portugal gdp (constant 2000 prices, $ billion), 2006'10 41 Table 22: Portugal gdp (current prices, $ billion), 2006'10 41 Table 23: Portugal inflation, 2006'10 42 Table 24: Portugal consumer price index (absolute), 2006'10 42 Table 25: Portugal exchange rate, 2006'10 42 LIST OF FIGURES Figure 1: Portugal spirits market value: $ million, 2006'10 10 Figure 2: Portugal spirits market volume: million liters, 2006'10 11 Figure 3: Portugal spirits market segmentation I:% share, by value, 2010 12 Figure 4: Portugal spirits market segmentation II: % share, by value, 2010 13 Figure 5: Portugal spirits market share: % share, by volume, 2010 14 Figure 6: Forces driving competition in the spirits market in Portugal, 2010 15 Figure 7: Drivers of buyer power in the spirits market in Portugal, 2010 17 Figure 8: Drivers of supplier power in the spirits market in Portugal, 2010 18 Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Portugal, 2010 19 Figure 10: Factors influencing the threat of substitutes in the spirits market in Portugal, 2010 20 Figure 11: Drivers of degree of rivalry in the spirits market in Portugal, 2010 21 Figure 12: Diageo plc: revenues & profitability 27 Figure 13: Diageo plc: assets & liabilities 27 Figure 14: Pernod Ricard: revenues & profitability 32 Figure 15: Pernod Ricard: assets & liabilities 32 Figure 16: Fortune Brands, Inc.: revenues & profitability 37 Figure 17: Fortune Brands, Inc.: assets & liabilities 37
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>> Get this Report Now by email! Figure 18: Portugal spirits market distribution: % share, by volume, 2010 38 Figure 19: Portugal spirits market value forecast: $ million, 2010'15 39 Figure 20: Portugal spirits market volume forecast: million liters, 2010'15 40
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