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US Housewraps Industry Published on August 2011
Report Summary This report analyzes the North American market for Housewraps in US$ Million by the following Product Segments: Perforated Housewraps, and Non-Perforated Housewraps. Annual estimates and forecasts are provided for the period 2009 through 2017. A six-year historic analysis is also provided for this market. The report profiles 42 companies including many key and niche players such as Alpha Pro Tech, Ltd., Berry Plastics Corporation, CS Fabric International Corporation, Dow Building Solutions, E. I. DuPont De Nemours And Company, Fiberweb Plc, Intertape Polymer Group, Johns Manville Insulation, Owens Corning, Pactiv Corporation, Polymer Group, Inc., Raven Industries, Inc., and The Fortifiber Building Systems Group. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
Table of Content
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Disclaimers
2
Data Interpretation & Reporting Level
3
Quantitative Techniques & Analytics
3
Product Definitions and Scope of Study
3
Perforated Housewraps
4
Non-Perforated Housewraps
4
2. MARKET OVERVIEW
5
A Quick Primer
5
Market Traits
5
Current Market Scenario
5
Growth Slips Amid a Cooling World Economy
5
World Beyond Recession Outlook Trends & Issues
1
1
6 6 7
Climatic Extremes Offer a Strong Business Case
7
Focus on Energy Efficient Buildings Throws the Spotlight on Housewraps
7
IRC Code Offers Impetus to Growth
8
Product Innovation Keeps Consumer Interests Sufficiently Kindled 8 Tough Market Conditions Force Manufacturers to Innovate The Market Faces the Heat of Product Substitution
US Housewraps Industry (From Issuu)
8 9
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9
Widespread Consumer Awareness: A Crucible for Success Making the Right Choice
10
10
Table 1: Installed Cost of Weather Resistant Barriers (2007): Breakdown of Estimated Costs in US$ per 1000 Sft by Cost component
11
Demand Drivers in a Capsule: A Recapitulation
11
3. PRODUCT OVERVIEW
12
Weather Resistive Barriers: An Indispensable Part of Modern Architecture
12
Housewraps Vs Building Papers: A Comparison
12
Housewraps: A Definition
13
Advantages of Housewraps
13
Weather Resistance
14
Moisture & Water Resistance
14
Air Retarders
15
UV Resistance
16
Types of Housewraps
16
Perforated Housewraps
16
Non-Perforated Housewraps
16
Right Wrap: Making the Right Choice
17
4. STRATEGIC CORPORATE DEVELOPMENTS
18
Propex Operating Company unveils NapaWrap' Coastal HouseWrap
18
CertainTeed Corporation Launches New CertaWrap' Weather Resistant Barrier
18
Alpha Pro Tech L T D Launches REX' Fortis
18
Benjamin Obdyke Inks Distribution Agreement with Fiberweb
18
Fiberweb, Inc. Inks Distribution Deal with Capital Lumber
19
BEI's CAT 5 Joins PROSOCO's R-GUARD family of air and water resistive barriers
19
PROSOCO and BEI Enter into High-Tech Weather- Proofing Partnership
19
Knauf Insulation Takes Over Australian Building Foils
20
Canwel Building Materials Enters into an Agreement with Engineered Coated Products
20
Paslode速 Launches CapStapler Housewrap Stapling System
20
Freudenberg Politex Group to Start New Housewraps Production Lines
21
New Typar Peel & Stick Flashing Launched
21
Fiberweb Introduces New Typar速 StormWrap' Weather- Resistant Barrier
21
Innovative Designs Unveils New Housewrap
22
Alpha Pro Tech Wins ICC-ES Nod for REX Wrap Products Raven Launches Fortress Pro' Housewrap James Hardie Launches HardieWrap'
22 22
22
APT Subsidiary Signs Agreement for Supply of Housewrap Products 23
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23
Berry Plastics Merges with Covalence Specialty Materials
24
DuPont Launches DuPont' Tyvek® CommercialWrap® D
24
DuPont Rolls out DuPont' Thru-Wall Flashing
24
Pactiv Introduces GreenGuard MAX Building Wrap
25
Benjamin Obdyke Introduces Home Slicker® 10 Plus Typar®
25
Johns Manville Launches New Seal-It' Range of Housewrap Tape and Flashings
26
Fortifiber Introduces Innovative Hybrid Housewrap
26
Fortifiber Takes Over Firstline's Valdosta Facility
27
Johns Manville Partners with Insulate America
27
DuPont Collaborates with Alcoa to Develop a Novel Architectural Panel System
28
Dow Building Solutions Commences Construction of New Manufacturing Facility
28
Cosella-Dörken Launches DELTA-DRY Housewrap
29
TVM Building Products Introduces rFOIL Reflective Housewrap
29
Johns Manville Launches Two Innovative Building Products
29
Alpha Pro Tech Enters into a Roofing Supply Agreement
30
Pulte Homes and Dow Sign Exclusive Housewrap Supply Agreement
30
Coattec to Focus on Product Innovation to Foray into Housewrap Market
30
5. FOCUS ON SELECT PLAYERS
32
Alpha Pro Tech, Ltd. (Canada)
32
Berry Plastics Corporation (USA)
32
CS Fabric International Corporation (USA)
32
Dow Building Solutions (USA)
32
E. I. DuPont De Nemours And Company (USA) Fiberweb Plc (UK)
33 33
Intertape Polymer Group (USA)
34
Johns Manville (USA)
34
Owens Corning (USA)
34
Pactiv Corporation (USA)
34
Polymer Group, Inc. (USA)
35
Raven Industries, Inc. (USA)
35
The Fortifiber Building Systems Group (USA)
35
6. MARKET PERSPECTIVE
36
Table 2: North American Recent Past, Current & Future Analysis for Housewraps by Country - US and Canadian Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
36
Table 3: North American Historic Review for Housewraps by Country - US and Canadian Markets Independently Analyzed with
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37
Table 4: North American 15-Year Perspective for Housewraps by Country - Percentage Breakdown of Dollar Sales for US and Canadian Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)
37
Table 5: North American Recent Past, Current & Future Analysis for Perforated Housewraps by Country - US and Canadian Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
38
Table 6: North American Historic Review for Perforated Housewraps by Country - US and Canadian Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
39
Table 7: North American 15-Year Perspective for Perforated Housewraps by Country - Percentage Breakdown of Dollar Sales for US and Canadian Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)
39
Table 8: North American Recent Past, Current & Future Analysis for Non-Perforated Housewraps by Country - US and Canadian Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
40
Table 9: North American Historic Review for Non-Perforated Housewraps by Country - US and Canadian Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
41
Table 10: North American 15-Year Perspective for Non-Perforated Housewraps by Country - Percentage Breakdown of Dollar Sales for US and Canadian Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart)
41
7. UNITED STATES A.Market Analysis
42 42
Current & Future Analysis Market Overview
42 42
Housewraps Market Crumbles Under Recessionary Pressures Construction Activity Nosedives in the US - Bitter Facts
42
43
Table 11: Housing Starts in the United States (2006-2012): Yearly Breakdown of Number of Housing Starts (In 000
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43
Table 12: Housing Starts in the United States (2006-2010): Yearly Breakdown of Number of Housing Starts (In '000s) by Size of Housing Unit - Single, 2-4 and 5+ Units (includes corresponding Graph/Chart)
44
Table 13: Housing Starts in the United States (2006-2010): Yearly Breakdown of Number of Housing Starts (In '000s) by Family Size - Single and Multiple Family (includes corresponding Graph/Chart)
44
Table 14: Housing Starts in the United States (2006-2010): Yearly Breakdown of Number of Housing Starts (In '000s) by Regions - North East, Mid-West, South, and West (includes corresponding Graph/Chart)
45
Table 15: Building Permits in the United States (2006- Mar 2011): Yearly Breakdown of Number of Permits (In '000s) (includes corresponding Graph/Chart)
45
Table 16: Building Permits in the United States (20062009): Yearly Breakdown of Number of Permits (In '000s) by Size of Housing Unit - Single, 2-4, and 5+ Units (includes corresponding Graph/Chart)
46
Table 17: Building Permits in the United States (2006- Mar 2011): Yearly Breakdown of Number of Permits (In '000s) by Family Size - Single & Multiple Family (includes corresponding Graph/Chart)
46
Table 18: Building Permits in the United States (2006- Mar 2011): Yearly Breakdown of Number of Permits (In '000s) by Region - North East, Mid-West, South, and West (includes corresponding Graph/Chart) Market Share Statistics:
47 47
Table 19: US Market for Housewraps (2010): Percentage Market Share Breakdown of Leading Players (includes corresponding Graph/Chart)
47
Table 20: US Market for Housewraps (2010): Percentage Market Share Breakdown of Distribution Channels (includes corresponding Graph/Chart) B. Market Analysis
48 48
Table 21: US Recent Past, Current & Future Analysis for Housewraps by Product Segment - Perforated Housewrap and Non-Perforated Housewrap Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
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48
Table 22: US Historic Review for Housewraps by Product Segment - Perforated Housewrap and Non-Perforated Housewrap Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
49
Table 23: US 15-Year Perspective for Housewraps by Product Segment - Percentage Breakdown of Dollar Sales for Perforated Housewrap and Non-Perforated Housewrap Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 8. CANADA
49 50
A.Market Analysis
50
Current & Future Analysis
50
Canadian Construction Industry Faithfully Mirrors Recession - Squeezes Demand for Housewraps Key Statistics
50 50
Table 24: Housing Starts in Canada (2006-2010): Breakdown of Number of Housing Starts by Province (includes corresponding Graph/Chart)
50
Table 25: Building Permits in Canada (2006-2010): Breakdown of Value of Building Permits (in $ Million) by Building Type (includes corresponding Graph/Chart)
51
Table 26: Building Permits in Canada (2006-2010): Breakdown of Value of Building Permits (in $ Million) by Province & Territory (includes corresponding Graph/Chart)
51
Table 27: Canadian Construction Industry (2007-2011): Breakdown of Capital Expenditures (in $ Million) (includes corresponding Graph/Chart) B.Market Analytics
52 52
Table 28: Canadian Recent Past, Current & Future Analysis for Housewraps by Product Segment - Perforated Housewrap and Non-Perforated Housewrap Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
52
Table 29: Canadian Historic Review for Housewraps by Product Segment - Perforated Housewrap and Non-Perforated Housewrap Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
US Housewraps Industry (From Issuu)
53
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53
COMPETITIVE LANDSCAPE Total Companies Profiled: 42 (including Divisions/Subsidiaries - 50) -----------------------------------------Region/Country
Players
-----------------------------------------The United States
37
Canada
8
Europe
4
Germany
1
The United Kingdom Italy Rest of Europe
1 1 1
Asia-Pacific (Excluding Japan)
1
------------------------------------------
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