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World Power Lawn & Garden Equipment Published on September 2011
Report Summary World demand to rise 4.8% annually through 2015 Worldwide power lawn and garden equipment demand is forecast to rise 4.8 percent yearly to $18.9 billion in 2015. Overall growth in equipment sales will be promoted by an improvement in housing activity in the key US and West European markets. While industry sales will post a strong rebound through 2015, longerterm growth will be more moderate due to slowing product pricing gains and declining opportunities in some key commercial markets, particularly golf courses. Opportunities will exist in the golf industry outside the US, as participation rates are expected to rise due to rising standards of living and a continued emphasis on golf tourism. US market to provide best growth opportunities Despite a sluggish outlook in the shorter term, the bedrock US market will provide the best opportunities, accounting for 60 percent of the additional demand generated through 2015. North America and Western Europe will continue to be the dominant markets, together comprising over 85 percent of demand in 2015. Consumers in these developed nations have high per capita income levels, which allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the world's golf courses, which are major consumers of power lawn and garden equipment. Lawnmowers to remain largest product segment Among product groups, lawnmowers will continue to comprise the largest percentage of sales. Demand for lawnmowers will benefit from the upturn in new housing units in the key US and West European markets. Turf and grounds equipment is expected to post gains, due to continuing growth in the number of professional landscapers in developed countries. Aging populations in the US and throughout Europe will boost this trend. Trimmers and edgers, like lawnmowers, will benefit from their widespread use in both residential and commercial markets. Electric equipment to outpace gas-powered types Among power sources, demand for electric lawn and garden equipment will grow at a faster pace than gaspowered types, spurred by gains for battery-powered electric equipment. Suppliers are promoting growth in this segment by incorporating more effective battery technologies into their products and introducing electric options into new product categories such as riding mowers. However, gasoline-powered equipment (including diesel engines) will continue to dominate industry sales by value, a reflection of their dominance in the key US market and within high value product categories. Study coverage Details on these and other findings are contained in a new industry study, World Power Lawn & Garden Equipment. It presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by material, product, market, world region and for 22 countries. The study also considers market environment factors, evaluates company market share and profiles 46 competitors in the global industry.
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Table of Content TABLE OF CONTENTS INTRODUCTION xii I. EXECUTIVE SUMMARY 1 II. MARKET ENVIRONMENT 4 General 4 World Economic Outlook 5 Recent Economic Performance 5 Macroeconomic Outlook 7 Personal Income & Expenditure Trends 11 World Building Construction Expenditure Trends 13 World Demographic Outlook 14 Population 15 Urbanization Patterns 16 Household Formation Patterns 18 Lawn & Garden Equipment Pricing Patterns 19 Legal & Regulatory Issues 21 Technology & Product Innovation 24 III. SUPPLY & DEMAND 26 General 26 Regional Overview 27 Demand 27 Production 29 International Trade 32 Demand by Product 34 Lawnmowers 35 Turf & Grounds Equipment 38 Trimmers & Edgers 39 Other Equipment 42 Parts & Attachments 43 Demand by Power Source 45 Gasoline-Powered Equipment 46 Electric Equipment 48 Demand by Market 50 Residential 51 Commercial 53 IV. NORTH AMERICA 56
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>> Get this Report Now by email! General 56 United States 61 Canada 67 Mexico 73 V. WESTERN EUROPE 79 General 79 Belgium 85 France 89 Germany 95 Italy 99 Netherlands 104 Spain 108 Sweden 113 United Kingdom 118 Other Western Europe 123 VI. ASIA/PACIFIC 129 General 129 Australia 135 China 139 India 145 Indonesia 151 Japan 156 New Zealand 161 South Korea 165 Other Asia/Pacific 170 VII. OTHER REGIONS 176 Central & South America 176 Brazil 180 Other Central & South America 185 Eastern Europe 190 Hungary 194 Poland 199 Russia 203 Other Eastern Europe 207 Africa/Mideast 212 VIII. INDUSTRY STRUCTURE 218 General 218 Industry Composition & Market Share 221 Product Development & Manufacturing 224 Engine Production 228
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>> Get this Report Now by email! Marketing 229 Distribution 230 Financial Requirements 232 Mergers, Acquisitions, & Industry Restructuring 233 Cooperative Agreements 236 Company Profiles 239 Alamo Group Incorporated 240 Ariens Company 246 Bad Boy Incorporated 250 Blount International Incorporated 252 BlueBird International, see Husqvarna Bomford, see Alamo Group Bosch (Robert) GmbH 254 Briggs & Stratton Corporation 256 Bush Hog, see Alamo Group China Changchun CHANLIN Group Company Limited 262 Cifarelli SpA 263 Country Home Products Incorporated 264 Dana Holding Corporation 267 Deere & Company 268 DR Power Equipment, see Country Home Products Draper Tools Limited 272 Eastman Industries 274 Echo, see Yamabiko Emak Group 276 Excel Industries Incorporated 280 Exmark Manufacturing, see Toro Faucheux, see Alamo Group Fuji Heavy Industries Limited 282 Global Garden Products Group 284 Grasshopper, see Moridge Manufacturing Greenman Machinery Company 288 GWA International Limited 289 Hayter, see Toro Henke Manufacturing, see Alamo Group Herschel-Adams, see Alamo Group Homelite Consumer Products, see Techtronic Industries Honda Motor Company Limited 290 Husqvarna AB 294 Jacobsen, see Textron Jiangsu Linhai Group 300 Jonsered, see Husqvarna Kawasaki Heavy Industries Limited 302 Kee Mowers, see Ariens Kingfisher plc 305 Kmart, see Sears Holdings Kohler Company 306 Kubota Corporation 310
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>> Get this Report Now by email! Lawn-Boy, see Toro Liaocheng Changchi Gardening & Horticulture Machinery Company Limited 313 Makita Corporation 314 Marunaka Limited 317 Maruyama Manufacturing Company Incorporated 319 Masport NZ Limited 321 McConnel, see Alamo Group McLane Manufacturing Incorporated 323 Metalcraft of Mayville Incorporated 324 Moridge Manufacturing Incorporated 326 MTD Products Incorporated 328 RedMax, see Husqvarna Rhino, see Alamo Group Robin America, see Fuji Heavy Industries Rousseau, see Alamo Group Rover Mower, see MTD Products Scag Power Equipment, see Metalcraft of Mayville Schulte Industries, see Alamo Group Sears Holdings Corporation 333 Shandong Huasheng Zhongtian Machinery Group Company Limited 336 Shenyang Hejin Holding Investment Company Limited 337 SMA, see Alamo Group Spearhead Machinery, see Alamo Group SpeeCo, see Blount International Stanley Black & Decker Incorporated 339 STIHL Holding AG & Company KG 341 Techtronic Industries Company Limited 346 Textron Incorporated 349 Tiger, see Alamo Group Toro Company 353 Twose of Tiverton, see Alamo Group TYCROP Manufacturing, see Toro USPraxis, see Toro Viking, see STIHL Yamabiko Corporation 359 Yangzhou Weibang Garden Machine Company Limited 363 Yazoo/Kees, see Husqvarna Zhejiang Kangli Industrial & Trading Company Limited 364 LIST OF TABLES SECTION I -- EXECUTIVE SUMMARY Summary Table 3 SECTION II -- MARKET ENVIRONMENT
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>> Get this Report Now by email! 1 Gross Domestic Product by Region 10 2 World Per Capita GDP by Region 12 3 World Building Construction Expenditures by Region 14 4 World Population by Region 16 5 World Urban Population by Region 18 6 Number of Households by Region 19 SECTION III -- SUPPLY & DEMAND 1 Power Lawn & Garden Equipment Demand by Region 28 2 World Power Lawn & Garden Equipment Shipments by Region 31 3 World Power Lawn & Garden Equipment Net Exports by Region 34 4 Power Lawn & Garden Equipment Demand by Type 35 5 World Lawnmower Demand by Region 37 6 World Turf & Grounds Equipment Demand by Region 39 7 World Trimmer & Edger Demand by Region 41 8 World Other Power Lawn & Garden Equipment Demand by Region 43 9 World Parts & Attachments Demand by Region 45 10 Power Lawn & Garden Equipment Demand by Power Source 46 11 World Gasoline-Powered Equipment Demand by Region 48 12 Electric & Other Power Lawn & Garden Equipment Demand by Region 50 13 World Power Lawn & Garden Equipment Demand by Market 51 14 World Residential Power Lawn & Garden Equipment Demand by Region 53 15 World Commercial Power Lawn & Garden Equipment Demand by Region 55 SECTION IV -- NORTH AMERICA 1 North America: Power Lawn & Garden Equipment Supply & Demand 58 2 North America: Power Lawn & Garden Equipment Demand by Type & Market 60 3 United States: Power Lawn & Garden Equipment Supply & Demand 64 4 United States: Power Lawn & Garden Equipment Demand by Type & Market 67 5 Canada: Power Lawn & Garden Equipment Supply & Demand 70 6 Canada: Power Lawn & Garden Equipment Demand by Type & Market 72 7 Mexico: Power Lawn & Garden Equipment Supply & Demand 76 8 Mexico: Power Lawn & Garden Equipment Demand by Type & Market 78
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>> Get this Report Now by email! SECTION V -- WESTERN EUROPE 1 Western Europe: Power Lawn & Garden Equipment Supply & Demand 82 2 Western Europe: Power Lawn & Garden Equipment Demand by Type & Market 84 3 Belgium: Power Lawn & Garden Equipment Supply & Demand 87 4 Belgium: Power Lawn & Garden Equipment Demand by Type & Market 89 5 France: Power Lawn & Garden Equipment Supply & Demand 92 6 France: Power Lawn & Garden Equipment Demand by Type & Market 94 7 Germany: Power Lawn & Garden Equipment Supply & Demand 97 8 Germany: Power Lawn & Garden Equipment Demand by Type & Market 99 9 Italy: Power Lawn & Garden Equipment Supply & Demand 102 10 Italy: Power Lawn & Garden Equipment Demand by Type & Market 104 11 Netherlands: Power Lawn & Garden Equipment Supply & Demand 106 12 Netherlands: Power Lawn & Garden Equipment Demand by Type & Market 108 13 Spain: Power Lawn & Garden Equipment Supply & Demand 111 14 Spain: Power Lawn & Garden Equipment Demand by Type & Market 113 15 Sweden: Power Lawn & Garden Equipment Supply & Demand 116 16 Sweden: Power Lawn & Garden Equipment Demand by Type & Market 117 17 United Kingdom: Power Lawn & Garden Equipment Supply & Demand 121 18 United Kingdom: Power Lawn & Garden Equipment Demand by Type & Market 123 19 Other Western Europe: Power Lawn & Garden Equipment Supply & Demand 126 20 Other Western Europe: Power Lawn & Garden Demand by Type & Market 128 SECTION VI -- ASIA/PACIFIC 1 Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand 132 2 Asia/Pacific: Power Lawn & Garden Equipment Demand by Type & Market 134 3 Australia: Power Lawn & Garden Equipment Supply & Demand 137
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>> Get this Report Now by email! 4 Australia: Power Lawn & Garden Equipment Demand by Type & Market 139 5 China: Power Lawn & Garden Equipment Supply & Demand 143 6 China: Power Lawn & Garden Equipment Demand by Type & Market 145 7 India: Power Lawn & Garden Equipment Supply & Demand 149 8 India: Power Lawn & Garden Equipment Demand by Type & Market 151 9 Indonesia: Power Lawn & Garden Equipment Supply & Demand 154 10 Indonesia: Power Lawn & Garden Equipment Demand by Type & Market 155 11 Japan: Power Lawn & Garden Equipment Supply & Demand 159 12 Japan: Power Lawn & Garden Equipment Demand by Type & Market 161 13 New Zealand: Power Lawn & Garden Equipment Supply & Demand 163 14 New Zealand: Power Lawn & Garden Equipment Demand by Type & Market 165 15 South Korea: Power Lawn & Garden Equipment Supply & Demand 168 16 South Korea: Power Lawn & Garden Equipment Demand by Type & Market 170 17 Other Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand 173 18 Other Asia/Pacific: Power Lawn & Garden Equipment Demand by Type & Market 175 SECTION VII -- OTHER REGIONS 1 Central & South America: Power Lawn & Garden Equipment Supply & Demand 178 2 Central & South America: Power Lawn & Garden Equipment Demand by Type & Market 180 3 Brazil: Power Lawn & Garden Equipment Supply & Demand 183 4 Brazil: Power Lawn & Garden Equipment Demand by Type & Market 185 5 Other Central & South America: Power Lawn & Garden Equipment Supply & Demand 188 6 Other Central & South America: Power Lawn & Garden Equipment Demand by Type & Market 189 7 Eastern Europe: Power Lawn & Garden Equipment Supply & Demand 192 8 Eastern Europe: Power Lawn & Garden Equipment Demand by Type & Market 194 9 Hungary: Power Lawn & Garden Equipment Supply & Demand 197 10 Hungary: Power Lawn & Garden Equipment Demand
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>> Get this Report Now by email! by Type & Market 198 11 Poland: Power Lawn & Garden Equipment Supply & Demand 201 12 Poland: Power Lawn & Garden Equipment Demand by Type & Market 202 13 Russia: Power Lawn & Garden Equipment Supply & Demand 205 14 Russia: Power Lawn & Garden Equipment Demand by Type & Market 207 15 Other Eastern Europe: Power Lawn & Garden Equipment Supply & Demand 210 16 Other Eastern Europe: Power Lawn Garden Equipment Demand by Type & Market 212 17 Africa/Mideast: Power Lawn & Garden Equipment Supply & Demand 215 18 Africa/Mideast: Power Lawn & Garden Equipment Demand by Type & market 217 SECTION VIII -- INDUSTRY STRUCTURE 1 Power Lawn & Garden Equipment Sales by Selected Companies, 2010 219 2 Selected Acquisitions & Divestitures 235 3 Selected Cooperative Agreements 237 LIST OF CHARTS SECTION II -- MARKET ENVIRONMENT 1 Power Lawn & Garden Equipment Pricing Deflators, 2000-2020 21 SECTION III -- SUPPLY & DEMAND 1 Power Lawn & Garden Equipment Demand by Region, 2010 29 2 Power Lawn & Garden Equipment Shipments by Region, 2010 32 SECTION IV -- NORTH AMERICA 1 North America: Power Lawn & Garden Equipment Demand by Country, 2010 61 SECTION V -- WESTERN EUROPE 1 Western Europe: Power Lawn & Garden Equipment Demand by Country, 2010 85 SECTION VI -- ASIA/PACIFIC 1 Asia/Pacific Power Lawn & Garden Equipment Demand by Country, 2010 135 SECTION VIII -- INDUSTRY STRUCTURE 1 World Power Lawn & Garden Equipment Market Share, 2010 222
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