Search Engine Advertising Services Market
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Search Engine Advertising Services Market Size and Growth
The Search Engine Advertising Services market is experiencing significant growth, driven by increasing digital marketing investments and heightened competition. The market size is projected to reach approximately $200 billion by 2026. Key trends include the adoption of AI-driven technologies and enhanced targeting capabilities, shaping strategies for optimization and return on investment. Request Sample Report
Companies Covered
(Covid 19 Impact Covered)
◍ Google Ads (formerly AdWords)
◍ Bing Ads
◍ Google Marketing Platform (formerly DoubleClick)
◍ Marin Software
◍ WordStream Advisor
◍ Acquisio
The Search Engine Advertising Services Market comprises major players like Google Ads and Bing Ads, which dominate through advanced targeting and analytics. Companies such as Adobe Advertising Cloud and Marin Software optimize ad campaigns. Others like WordStream and Serpstat enhance performance, contributing to market growth by improving ROI and user engagement. Revenue figures:
- Google Ads: ~$224 billion (2022)
- Bing Ads: ~$10 billion (2022)
- Adobe Advertising Cloud: ~$4 billion (2022)
◍ Kenshoo (formerly Kenshoo Infinity Suite)
◍ Adobe Advertising Cloud
◍ Sizmek
◍ Serpstat
◍ SE Ranking
◍ ClickGUARD
◍ Yahoo! Advertising
◍ ReachLocal
◍ AdStage
◍ Kantar Advertising and Paid Search
Intelligence (AdGooroo)
◍ NinjaCat
◍ ReportGarden
- Marin Software: ~$38 million (2021)
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Market Segmentation
By Application
◍ Desktop Searches
◍ Mobile Searches
By Product
◍ CPT (Cost Per Time)
◍ CPA (cost-per-acquisition)
◍ Tablet Searches Request Sample Report
◍ CPC (cost-per-click)
◍ CPM (cost-per-thousandimpressions)
◍ Others
Market Growth
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$ X Billion USD
