Children's Publishing Market Forecast 2012 Published: October, 2011 No. of Pages: 196 Price: $ 3250
Now in its sixth edition, Children’s Publishing Market Forecast 2012 continues its tradition of providing an accurate and independent perspective on where the market for children’s books is headed as well as analysis of market opportunities and pitfalls. How are publishers battling challenges such as an overall decline in reading, returns of unsold stock from retailers, the intensifying battle for shelf space, and the perplexing question of e-books pertaining to the segment? Armed with an archive of trade book data that goes back more than 30 years, Simba’s team of seasoned trade book analysts examines the market for children’s books segment by segment, from youngsters to tweens to teens. In addition, Children’s Publishing Market Forecast 2012 provides high-quality, unbiased market intelligence on the publishing houses, and the entire retail landscape, from independent bookstores to online outlets to big box stores. Gain access to exclusive statistics and analysis such as: • An in-depth look at bestselling children’s books drawn from the USA Today, Publishers Weekly and New York Times lists, with breakdowns of top-performing titles, authors, imprints and a comprehensive category ranking of which books are selling and which are not. • Children’s e-book trend data culled from Simba’s Trade E-Book Publishing 2011 • Expanded analysis of the most vital facet of children’s publishing: series books. • Results from Simba’s surveys of independent retailers across the country rating different books and genres; as well as info on buyer profiles and behaviors. • Exclusive five-year category trends for 15 major juvenile categories. Children’s Publishing Market Forecast 2012 includes detailed strategic and financial profiles of companies such as Candlewick Press, Hachette Book Group, HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic and Simon & Schuster. This report is a critical tool in evaluating growth potential, understanding trends affecting the industry, sizing up the competition, reviewing potential partner or acquisition profiles, examining market share rankings of leading publishers, benchmarking performance, and planning short- and long-term growth strategies.
Children’s Publishing Market Forecast 2012 is essential for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the business strategies driving the children’s trade book publishing industry today. Simba senior trade book analyst Michael Norris has been tapped by the New York Times, TIME and USA Today and other publications to discuss industry trends and bestseller data for the adult and children's publishing markets. Have this firsthand intelligence at your fingertips to understand buyer habits, the significance of series, and where the strengths and weaknesses lie for the top imprints in children’s and young adult publishing today. Table of Contents Methodology Executive Summary
Chapter 1: Overview of the U.S. Children’s Book Market and Buyer Demographics Introduction Who Are the Buyers? Who’s Reading the Books?
Table 1.1: Who is Buying the Most of the Children’s/YA Titles in Your Store? Table 1.2: When Parent(s) or Adults are buying a Children’s/YA book, who is it usually? Table 1.3: Who is the second most likely adult buying Children’s/YA books at your store? Table 1.4: Overview of Book Purchasing Population (U.S. Adults) Adults Who Have Purchased Children’s Books Table 1.5: Overview of Book Purchasing Population (U.S. Adults) Adults with Children in Household Who Have Purchased Children’s Books Table 1.6: Overview of Book Purchasing Population (U.S. Adults), Women with Children in Household Who Have Purchased Children’s Books Table 1.7: Overview of Book Purchasing Population (U.S. Adults): Men with Children in Household Who Have Purchased Children’s Books Table 1.8: Overview of Book Purchasing Population (U.S. Adults), Grandparents Who Have Purchased Children’s Books Table 1.9: Overview of Book Purchasing Population (U.S. Adults), Grandmothers Who Have Purchased Children’s Books Table 1.10: Overview of Book Purchasing Population (U.S. Adults). Grandfathers Who Have Purchased Children’s Books Table 1.11: Describe the Gender Mix of Children’s/YA Book Buyers at Your Store Table 1.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender Table 1.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
Table 1.14: Overview of Book Purchasing by Age Bracket Table 1.15: Overview of Book Purchasing by Education Level Table 1.16: Overview of Book Purchasing by Household Income Table 1.17: Overview of Book Purchasing by Employment Status Table 1.18: Overview of Book Purchasing by Region Table 1.19: Overview of Book Purchasing Buyers by Kind of Residence Table 1.20: Overview of Book Purchasing Consumers by Marital Status Table 1.21: Overview of Book Purchasing by Household Children Population Table 1.22: Overview of Book Purchasing by Age of Children in Household
Population (U.S. Adults): Buyers of Books Population (U.S. Adults): Buyers of Books Population (U.S. Adults): Buyers of Books Population (U.S. Adults): Buyers of Books Population (U.S. Adults): Buyers of Books Population (U.S. Adults): Children’s Book Population (U.S. Adults): Book/Comic Population (U.S. Adults): Children’s Book Population (U.S. Adults): Book Consumers
Chapter 2: Trends in Children’s Book Publishing Introduction Children’s/YA Business vs. Adult Trade Estimated Net Sales Children and Young Adults Are Reading Less E-Book Adoptions Still Inconclusive The Value of Series Series Author Case Study: Stephenie Meyer Series Author Case Study: J.K.Rowling Success Still Consolidated Trade Paperback Still The Leading Format TV and Movie Tie-Ins Becoming More Important Retailers and Publishers Relationships and Influence Changing Teen Book Market Still Hot, But Children’s Gains
Table 2.1: Growth of Juvenile Trade vs. Adult Trade Table 2.2: Bookstores Compare the First-Half Performances of Adult Trade and Juvenile, 2011 vs. 2010 Table 2.3: Percentage of Children Who Read Almost Every Day for Fun Table 2.4: Average Amount of Time Spent Reading Print Media (Books) Table 2.5: A Day in the Life of an 8-18 Year Old Media Consumer Table 2.6: Cell Phone Content Allocation For Children Table 2.7: Class Share of Bestsellers, 2009 Table 2.8: Class Share of Bestsellers, 2010 Table 2.9: NYT/USA Today Children’s Bestsellers, July 2008-June 2009 Table 2.10: NYT/USA Today Children’s Bestsellers, July 2009-June 2010 Table 2.11: NYT/USA Today Children’s Bestsellers, July 2010-June 2011 Table 2.12: Top Ten E-Books, 2009 and 2010
Table 2.13: Scholastic Revenue, FY2001-2011 Table 2.14: Average Bestselling Titles per Author Table 2.15: What Format of Children’s/YA has been a Particularly Strong Performer in the First Half of 2008-2009-2010-2011? Table 2.16: Top Ten Trade Categories (2006-2010) Table 2.17: How Would you Rate the Following Formats of Children’s Books in Terms of How They Sell? Table 2.18: Children’s Titles on Weekly Bestseller Lists (NYT, USA Today) Table 2.19: When Looking at Children’s and Young Adult Titles Separately How Would you Say Your Business is Trending?
Chapter 3: Leading Authors, Books and Imprints Introduction New York Times Series Bestsellers USA Today Bestsellers Bestselling Books, Authors, Imprints and Categories Composite Analysis of USA Today and New York Times Lists Bestselling Books Bestselling Authors Leading Imprints Comparing Parent Publishers: Total Bestsellers and Weeks per Title
Table 3.1: No. of New Children’s/YA Titles Appearing on NYT & USA Today Bestseller Lists, July 2006-June 2011 Table 3.2: Top 20 New York Times Series, July 2010-June 2011 Table 3.3: Top 20 New York Times Series Authors, July 2010-June 2011 Table 3.4: Top New York Times Series Imprints, July 2010-June 2011 Table 3.5: Top 20 USA Today Bestsellers, July 2010-June 2011 Table 3.6: Top 20 USA Today Authors, July 2010-June 2011 Table 3.7: Top 20 USA Today Imprints, July 2010-June 2011 Table 3.8: Top 20 Authors, July 2009-June 2010 Table 3.9: Top 20 Authors, July 2010-June 2011 Table 3.10: Top 20 Imprints, July 2010-June 2011 Table 3.11: Leading Children’s Book Publishers, Two-Year Comparison July 2009June 2011 Table 3.12: Comparison of Publishers, July 2010-June 2011
Chapter 4: Market Sizing and Forecasts Introduction Leading Children’s Publishers Candlewick Disney Publishing Worldwide Hachette/Little, Brown Books for Young Readers HarperCollins Houghton Mifflin Harcourt
Macmillan Penguin Group (USA) Random House Scholastic Simon & Schuster Revenue Trends Size of the Children’s Publishing Market Leading Children’s Publishers by Revenue First-Half Comparisons, 2011 vs. 2010 Forecast for Balance of 2011 and Beyond
Table Table Table Table Table
4.1: 4.2: 4.3: 4.4: 4.5:
Harry Potter-Only Revenue, Scholastic Revenue Growth, Children’s Trade Book Market, 2008-2012P Leading Children’s Publishers, 2009-2013P AAP Results: Children’s/YA Category Net Sales AAP Results: Children’s/YA Category Returns
Chapter 5: Category Trends The Top Categories USA Today Bestseller Data Children’s Titles vs. All Titles Released Children’s/YA Category Analysis Action & Adventure Animals Family & Relationships Fantasy Graphic Novel History Horror Horror & Ghost Humor People & Places Religion Schools & Education Science Fiction Social Issues Social Science
Table 5.1: Leading Children’s Book Categories by No. of Bestselling Titles, July 2007June 2008 Table 5.2: Leading Children’s Book Categories by No. of Bestselling Titles, July 2008June 2009 Table 5.3: Leading Children’s Book Categories by No. of Bestselling Titles, July 2009June 2010
Table 5.4: Leading Children’s Book Categories by No. of Bestselling Titles, July 2010June 2011 Table 5.5: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2008-June 2009 Table 5.6: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2009-June 2010 Table 5.7: Leading USA Today Children’s Book Categories by No. of Bestselling Titles, July 2010-June 2011 Table 5.8: New Children’s/YA Titles vs. All New Titles Released, 2006-2010 Table 5.9: Select Category Ratings, Six-Year Overview Table 5.10: Action & Adventure Bestseller Performance Table 5.11: Vital Statistics - Action & Adventure Table 5.12: Animals Bestseller Performance Table 5.13: Vital Statistics - Animals Table 5.14: Family & Relationships Bestseller Performance Table 5.15: Vital Statistics - Family & Relationships Table 5.16: Fantasy Bestseller Performance Table 5.17: Vital Statistics - Fantasy Table 5.18: Graphic Novel Bestseller Performance Table 5.19: Vital Statistics - Graphic Novel Table 5.20: History Bestseller Performance Table 5.21: Vital Statistics - History Table 5.22: Horror Bestseller Performance Table 5.23: Vital Statistics - Horror Table 5.24: Horror & Ghost Bestseller Performance Table 5.25: Vital Statistics - Horror & Ghost Table 5.26: Humor Bestseller Performance Table 5.27: Vital Statistics - Humor Table 5.28: People & Places Bestseller Performance Table 5.29: Vital Statistics - People & Places Table 5.30: Religion Bestseller Performance Table 5.31: Vital Statistics - Religion Table 5.32: Schools & Education Bestseller Performance Table 5.33: Vital Statistics - Schools & Education Table 5.34: Science Fiction Bestseller Performance Table 5.35: Vital Statistics - Science Fiction Table 5.36: Social Issues Bestseller Performance Table 5.37: Vital Statistics - Social Issues Table 5.38: Social Science Bestseller Performance Table 5.39: Vital Statistics - Social Science
Chapter 6: Distribution and Retail Sales Introduction Where Books Are Being Purchased Mass Merchandisers and Children’s Book Retailing Performance and Outlook of the Big Three Chains Barnes & Noble
Borders Group Books-A-Million Operating Performance at the Big Three Chains Superstores and Small Format Store Closings Online Bookselling Amazon.com The Big Three Channel Breakdown for All Book Buyers vs. Children’s Book Buyers
Table 6.1: Overview of Book Purchasing Population (U.S. Adults), Sales Channel Trends Table 6.2: Number of Stores, Big Three vs. Big Box Table 6.3: Bestselling Children’s Books at Select Retail Store Web Sites, 2011 Table 6.4: Revenue Growth, Leading Bookstore Chains, Fiscal 2006-2010 Table 6.5: Leading Bookstore Chains Revenue Growth, 2006-2010 Table 6.6: Growth in Superstore Sales, Major Retail Chains, 2006-2010 Table 6.7: Big Three Bookstore Chains Operating Performance, 2006-2010 Table 6.8: Number of Superstore Outlets, 2006-2010 Table 6.9: Amazon’s Media Sales vs. Electronic Sales as a Percentage of Total Sales, 2007-2010 Table 6.10: Revenue of Leading Online Booksellers, 2006-2010 Table 6.11: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer Table 6.12: Overview of Book Purchasing Population (U.S. Adults), Channel by Type of Book Buyer
Chapter 7: Forecasts and Conclusions Conclusions Other Recommendations
Table 7.1: Things Parents Have Done in Relation to Child’s Reading Habits Table 7.2: Revenue Growth, Children’s Trade Book Market, 2006-2011P
Profiles of Leading Children’s Book Publishers Candlewick Press Disney Publishing Worldwide Hachette Book Group HarperCollins Publishers Houghton Mifflin Harcourt Macmillan Penguin Group (USA) Random House Inc. Scholastic Corp. Simon & Schuster Inc.
About Us: ReportsnReports is an online library of over 100,000+ market research reports and in-depth market research studies & analysis of over 5000 micro markets. We provide 24/7 online and offline support to our customers. Get in touch with us for your needs of market research reports. Follow us on Twitter: http://twitter.com/marketsreports Our Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689 Contact: Mr.Priyank 7557 Rambler road, Suite727,Dallas,TX75231 Tel: + 1 888 391 5441 E-mail: sales@reportsandreports.com http://www.reportsnreports.com Visit our Market Research Blog