Single User License USD: $17330 Report Code: GSEN2014 Pages: 834 Publication date: Nov-14 Global Energy Drinks Report 2014 - Comprehensive Analysis of Trends in the Global Energy Drinks Market Including Long-term Forecasts is a new market research publication announced by Reportstack.
Report description overview: Growth is set to continue into 2014, but at a slower rate, due to more players entering the market and diluting category differentiation.
Guaranteed to perk you up - Global Energy Drinks Report 2014 the brand new soft drinks report comprising of data tables and supporting text while providing analysis and information at a global, regional and country level! The report is compiled from extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. With 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Energy Drinks Report provides an invaluable guide to the latest trends in the energy drinks category worldwide. Report Highlight: In South Africa, the energy drinks market saw strong volume growth of 37% in 2013. All players saw growth in 2013, some less than others and so there have been some share changes. There are many players from other categories trying to enter the energy drinks market due to the sustained success the category has enjoyed through the recession. The category continues to appeal to younger adults; those studying or working long hours in demanding jobs. Flavor continues to be an area for innovation and to bring development to the category. Pack sizes are increasing as consumers demand larger volumes. The arrival of new players and variants has added dynamism to the category. In Thailand, off-premise remained the key distribution channel for energy drinks, led by traditional trade outlets nationwide frequented by blue collar workers who are the main consumer groups. However, modern retail is growing at a quicker rate, due to the rapid expansion nationwide, particularly of convenience stores, allowing easier access. Trade patterns in off-premise channels for energy drinks are expected to remain similar in the near future. On-premise only holds around a fifth of the distribution of energy drinks, but brands such as Red Bull Extra, Ready and Hang are occasionally promoted in pubs,
Single User License USD: $17330 Report Code: GSEN2014 Pages: 834 Publication date: Nov-14 bars and night entertainment venues, aiming to target heavy drinking consumers who enjoy active night life.
In Vietnam, The energy drinks market is expected to maintain its strong growth despite the sluggish economy. An increase of 11% is expected in 2014 and approximately 10% per year over the next few years. Many new products from both international and local players are forecast to be launched that give customers more options. The category will blossom as it continues to be supported with heavy marketing activities including TV advertising together with attractive promotions.
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