Kitsap Printing Marketing Cheat-Sheet 2014
Kitsap Printing Marketing Cheat-Sheet Category
Our Strategy
Why are customers coming to us?
People receive full-service from us from marketing planning, graphic design, printing and finishing. We deliver high quality for an average price.
Why do they come to us and not to our competitors?
We offer more services from marketing planning, digital graphic design, printing and finishing.
Our ideal customer is?
What’s most important to our ideal customer?
1. Local small, medium or large business or organization 2. Regional business or organization 3. Businesses, Clubs, Organizations, Government 1. Full service offerings (planning, digital graphic design, printing and finishing) 2. High quality – every time 3. Fast turnaround
What do we want to accomplish this year?
• Reactivate inactive customers • Increase customer base • Recruit sales and administrative staff
The top 3 things that are going to get us there:
1. Improve CRM activities 2. Work with sales staff, which visits our current customers 3. Events, sponsoring and charity
How much will each program contribute to our revenue/profitability:
1. CRM – 60% 2. Sales staff – 15% 3. Events – 25%
What will trigger our ideal customer to think of us?
• Cutting edge service with latest technology • That we solved a problem for our customer • Easy process
Campaigns that we are running to reach our goal How much money will we need to get it done?
1. Ads in North Kitsap Herald 2. CRM email campaigns 3. Sales staff
tbd