...and Growing

product recently purchased. For consumers who want to enjoy flavorful terpenes at a reasonable value, their Modern Flower is a different take on cured flower. According to their website, they will be packaging and selling both Buds and Smalls. The Smalls will consist of smaller popcorn flower that is easier to break-up and quicker to consume, while the Buds are going to be the same size flowers consumers know and love. Selling Smalls in their own packages, benefits both the consumer and the retailer because there will be a distinct difference between the size of the flowers. Consumers will no longer be disappointed when purchasing 3.5g containers and opening the lid to find a bunch of tiny popcorn nugs. This allows Trulieve to focus on packaging what the industry refers to as grade A looking flower inside of their Buds bags. They will continue to sell their Cultivar Collection and TruFlower for premium flower, but this new collection is at a new price tier, allowing more consumers the opportunity to search for a price range that will fit their budget.

When asked about the new genetics being released to the public from Trulieve, Fay was happy and proud to announce, “We are excited to bring new genetics into the market after our cultivation team grew and tested nearly 30,000 seeds in a recent pheno hunt.” Although we were not given any names of these mysterious genetics, growing new genetics means, the company will be able to offer new strains to the public. What that also means is their clone program will have new strains for home cultivators to try. Honeygold, Wedding Gift, & Hammock Daddy are new clones available to purchase come Spring 2023. These three strains have been available to the public already when purchasing their Cultivar Collection, but now consumers can grow their favorite strains in the comfort of their home.

Last year, Trulieve became one of the first Multi-State Operators (MSO) in the Massachusetts cannabis industry to sell their genetics to the public. There was concern of consumers buying clones and never returning to the dispensary, but now after several months of selling clones, their CEO Kim Rivers publicly stated, “We’re delivering on our promise to meet cannabis consumers wherever they are in their level of experience, as well as our commitment to expanding access to the plant as we continue to grow in the Massachusetts market.” New strains will be dropping throughout the year in-store and online, to stay up to date with any new information, be sure to follow them on social media to get the latest announcements.

When purchasing any products from Trulieve in early 2023, consumers can insert the five-digit SKU followed by a ten-digit batch number on their container to find specific lab results for their products, revealing the same information their cultivators and lab technicians see before products hit the shelves. This is revolutionary to those connoisseurs who wish to know the small details of what they purchased. Just visit Trulieve.com/discover/product-test-search

BY LAUREN LeBEL PHOTO ISTOCK