Wynk:

Enhancing Your Experience One Sip At A Time

As the cannabis industry evolves, ways to consume it is also changing. Of course, you have heard of smoking, eating and applying products, but have you ever heard of drinking it?

Wynk CEO Malini Patel shared that cannabis infused seltzers are up and coming.

Wynk, which is described as “seltzer with a Wynk of THC,” is sold in a 2.5 mg or 5 mg can.

Currently, the beverage comes in three flavors including Black Cherry Fizz, Lime Twist and Juicy Mango.

Patel compared the seltzer to La Croix sparkling water – a “light” and “clean favor” that does not taste like weed. When creating Wynk, Patel said they were looking for something like a generic seltzer – but enhanced – as it is infused with THC and CBD.

“[Wynk is] light, balanced and social,” shared Patel. The beverage has zero calories and zero sugars. “[It is a] perfect balance of THC and CBD” – a 1:1 ratio, she added.

Whether you choose the 2.5 mg or 5 mg seltzer, consumers can feel upbeat and social, with a guaranteed good time, Patel said.

As the weather warms and people start gathering outdoors, Wynk is the perfect beverage to accompany any event.

More recently, Patel said she has found people changing their relationships with alcohol – looking for a more moderate use. While too much alcohol can lead to being bed bound the following day, you can drink Wynk without having to worry about feeling sluggish in the morning.

“[It’s a] quick onset with no effects the next day,” said Patel.

She went on to say that Wynk has a fast-acting capability, allowing consumers to feel its effects within 15 to 20 minutes.

Another advantage to Wynk is that it is controllable. For instance, after drinking one seltzer, you can see how you feel before having another. With smoking, sometimes you can take too big of a hit and can’t go back. Patel explained that this eliminates the guesswork and allows you to feel how you want to feel. Since Wynk was established at the end of 2021, it has grown exponentially. When the brand reached its one-year anniversary, Patel said Wynk had entered 10 new markets in 10 different states, being sold in over 600 stores.

Although Wynk has experienced successes, Patel noted that cannabis infused seltzers are still a small category. However, she shared that she has noticed improvements in beverage tastes, which is always going to matter to customers.

She explained that when they make their product, it is tested in line by several people to make sure it is not harmful. Then, a third-party will test it for accurate dosing and more before it hits the shelves. Patel noted the importance of testing when it comes to emerging categories.

“The product is really delicious but also high quality,” she shared.

One of the barriers with beverages is its size. Patel said many dispensaries do not have enough space to sell the seltzers because they are heavier and bulkier than other products. “It takes a lot of selling right now to budtenders,” for stores to offer this, she added.

Another barrier is the education around cannabis infused beverages. Although people might like the idea of it, that does not mean they are necessarily buying it compared to their favorite products. In hopes of improving this, Wynk has been undergoing a rebrand that will go through the summer. Patel is hopeful that the improvements will attract even more interested customers.

Although she loves Wynk’s current flavor lineup, she shared that some additional flavors are in the works. The rebrand will also include the offerings of 6-pack minis and 12 can multi-packs.

Currently, a 2.5 mg can of Wynk costs $5, and a 5 mg can costs around $7 or $8, depending on the market.

For additional information on Wynk and where to find it, visit drinkwynk.com

STORY BY LAUREN LeBEL PHOTOS BY NATE BLAIS