How To Use Instagram Sentiment Analysis For Customer Insights
Table of Content ● Which formats are used for extracting customer insights from Instagram Social Listening? ● How do you use an Instagram Sentiment Analysis Solution? ●
Applications of Instagram Sentiment Analysis
● What are the Benefits of Using Sentiment Analysis on Instagram?
Overview Instagram sentiment analysis is perfect for customer insights because you can identify sentiments in social mentions, hashtags, posts, comments and videos. With sentiment analysis on Instagram you can discover and attract new target audiences, and improve your brand presence. Many companies already know this. Data shows that the projected marketing spend on Instagram influencer-led marketing programs is estimated at US$8.08 Bn. Currently, there are over one billion user accounts on the platform, and all of them can be harnessed for consumer insights. Sentiment analysis can improve your operational efficiency because it gives you a peek into the reason behind the good or bad sentiments in posts and comments. That’s why, with the use of an Instagram sentiment analysis solution, you can easily gauge aspects like brand awareness, brand image, and predict consumer behavior.
Which formats are used for extracting customer insights from Instagram Social Listening?
The main formats for getting sentiment analysis on Instagram involve posts, comments, hashtags, videos, and Instagram TV (IGTV). Let’s get to know them better. ● Posts and Comments: ● Hashtags ● Videos and IGTV
How do you use an Instagram Sentiment Analysis Solution?
Applications of Instagram Sentiment Analysis
Business applications include brand monitoring, reputation management, voice of the customer (VoC) reviews, product enhancement, and more. For example, when there is an instance where a marketing/ advertising video receives negative attention, Instagram Sentiment Analysis will allow a company to detect this negativity in real-time so they can remove the material immediately. Thus, areas that use applications of Instagram sentiment analysis include: ● ● ● ● ●
Overall social media listening Customer support Brand monitoring Reputation management Voice of the Customer analysis (VoC)
What are the Benefits of Using Sentiment Analysis on Instagram?
Sentiment analysis on Instagram helps you keep track of your brand position and gives you customer insights that you wouldn’t have got unless you conducted a detailed market survey. Instagram sentiment analysis can also help avert a PR crisis and strengthen your branding efforts. Major benefits are as follows: ●
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Stronger brand performance: You might have thousands of Instagram posts that collect engagements but with no way to actually understand them. Instagram sentiment analysis can give you all of the necessary avenues needed to understand how your business account is doing. Better audience: It helps you understand your audience better. You can interpret user engagement, brand mentions, demographic behaviour, and also identify the nuances in emotions. Competitor analysis: You can monitor competitors better. Watching how your audience is engaging with your competitors will give you perspectives that you wouldn’t have got otherwise. Excellent customer service: Instagram sentiment analysis can help you improve your customer service program and fill in gaps if any.
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