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Table of Contents ● What Is Social Listening Analytics? ● What Are The Benefits Of Social Listening Analytics? ● Which Insights Are Derived From Social Media Analytics?
What Is Social Listening Analytics? Social listening analytics is the analysis of brand-related conversations, content, and mentions on social media channels for customer insights. A business can use these insights for developing intelligent strategies to capture new business opportunities and enhance its current presence. AI-based machine learning platforms scan thousands of comments, posts, hashtags, user-generated videos, news items, memes, and all other social chatter, and analyze all of it for sentiment. This way, you can know how the public feels about your brand, and what the reasons behind your social media metrics are.
What Are The Benefits Of Social Listening Analytics? Social Media Listening can give an organization important market intelligence to create effective strategies for business growth and increased revenue. Some of these advantages include: ●
Discovering important industry trends
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Tracking brand reputation
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Developing result-oriented, targeted marketing campaigns
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Measuring brand performance and awareness
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Developing personalized shopping experiences for customers
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Conceiving new ideas for bettering customer service
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Social influencer marketing
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Getting accurate competitor intelligent
Which Insights Are Derived From Social Media Analytics?
What are the challenges in managing consumer insights data?
Ending Notes AI-based machine learning platforms like Repustate’s sentiment analyser are able to semantically understand social media data by context and not just through the literal meaning of words. Every social post is analyzed based on the channel it is in, the social lingo used, and by extracting emojis and special characters as well, so that there are no false positives or negatives while calculating social media sentiment scores. Explore social listening analytics to increase your brand performance, get real consumer insights, and innovative ideas for product and service enhancements.
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