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Table of Contents ● What Is Social Listening? ●
How To Develop Your Social Listening Strategy for 2022
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What Are the Major Factors To Consider While Developing the Social Listening Strategy?
● How To Choose the Best Social Listening Tool?
How To Develop a Social Listening Strategy for 2022
A social listening strategy is of utmost importance for marketing teams in a digital age where you don’t even need a brick-and-mortar shop anymore. Through social media listening you can flag keywords like competitors, products, and topics, and analyze the gathered data to gauge customer sentiment. In this way, you can enhance your products or improve your marketing to satisfy your existing customers and attract new ones. But what is social listening and how can you develop a great social listening strategy for your business? Does survey data analysis play an important role in social media listening? In this post, we’ll look at these questions and more, in detail.
What Is Social Listening? In a world where more people are using social media than ever before, it’s becoming increasingly important to monitor social media platforms to find out what your customers’ real opinions are about your product or service. Did you know that, in the US alone, there are about 240 million active social media users? It means that social media is one of the most popular platforms for customers to express their opinions, feelings, and sentiments. You need to harness this information to gain deeper insights into these opinions and sentiments and use them to your advantage. It will not only allow you to improve your products and processes but also throw open new avenues to generate more revenue. Social Media Listening allows you to do this.
How To Develop Your Social Listening Strategy for 2022 1.
Set business objectives
You need a cross-team discussion and bring to focus what your overall business objectives are. This is important because this will set the pace of the next phases. 2.
Choose a social listening platform
You need to choose a social listening platform that will cater to the kind of customers you have, the languages they speak, the format of your data (text, image, or video), and the industry you are in, and should have the capability to do survey data analysis. 3.
Select the keywords you want to measure and track
This will depend on your goals, products, service, customer demographic, and the areas you want to improve or simply get more information about.
What Are the Major Factors To Consider While Developing the Social Listening Strategy? There are additional factors you need to consider when developing your social listening strategy. These include: ●
Knowing who you are
An important part of implementing your social listening strategy is understanding who you are. In other words, you should know and understand your brand, how people perceive it, how they refer to it, and how often they talk about it. This will allow you to set up the sentiment analysis tool in such a way that it gives you the most relevant insights. ●
Knowing who your competitors are
Apart from knowing who you are, you should also know who your competitors are. You should therefore study them, what they do, and how they interact on social media. In this way, you’ll see how they interact with their customers and give you a benchmark against which you can compare your company.
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Finding your social persona
Once you know who you are, who your competitors are, and you understand your audience through the use of survey data analysis, you’ll be able to create a unique social persona that allows you to stand out from your competitors. ●
Being ready to take action
Because social media listening gives you great insights into how your customers feel, you must interact with them when they mention your brand or products. This allows you to build more engaging relationships with your customers and preemptively deal with any issues with your products or services. ●
Being authentic when you engage
When you listen to your customers through social media listening, and you understand their issues, you’ll be able to address the problems they encounter. This helps you to establish trust with your audience and build your brand as an authentic one.
How To Choose the Best Social Listening Tool? This is a very key part of your strategy. The only way your social listening strategy will be truly effective is if you get the right tool. Here are some of the must-have features: 1.
Video content analysis capabilities that will give you the ability to analyze and extract insights from videos on social media platforms.
2.
The ability to read and understand social media specific characteristics like hashtags and mentions using named entity recognition (NER).
3.
The ability to analyze and extract data from logos and images.
4.
Real-time analytics that give you real-time insights into trending data which, in turn, allows you to act immediately on negative mentions and changing market conditions.
5.
Speed and accuracy that gives you the ability to deal with millions of API calls a day. This is especially important considering how many interactions there are on social media.
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