How Businesses Using Social Media Listening To Flourish
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Table of content: 1. What Is Social Media Listening? 2. How Are Companies Using Social Listening To Stay Ahead? 3. Why Is Video Content Analysis Important For Social Listening?
Overview In this article we aim to give you a better understanding of the benefits of social listening by showcasing real life examples of how companies have used social listening to flourish. Social listening can be used to improve not only business growth and operational efficiency but also to better brand reputation and goodwill. This article will highlight how to use social listening for increased business acumen and ROI, regardless of what industry you are in.
What Is Social Media Listening? Social media listening, through the use of social listening tools, allow you to keep track of your brand’s social media channels for consumer opinions. It enables you to pick up on direct mentions of your brand or any conversation threads relating to specific themes, keywords, competitors, or people that you consider important, and then analyzes the data for insights so you can develop action plans for those opportunities. Benefits of social media sentiment analysis include giving you the power to create the kind of marketing content your followers actually want, with the help of social media insights. With the importance of social listening growing worldwide and across industry verticals, a business can now keep up with industry trends, ideate new product plans, and more importantly, improve after-sales and customer experience, by interacting directly with consumers on social channels in real-time.
How Are Companies Using Social Listening To Stay Ahead?
Businesses today are leveraging the benefits of social listening to stay connected with their customers so that they are aware of the slightest variation in market trends based on interest, fashion, ideology, etc. as early as possible. It is important to realise that social listening is leveraged not only by marketing and PR firms aligned to fast fashion and hospitality but organizations like political parties, public health offices, security & safety units, are all finding better ways of figuring out how to use social listening for improved effect.
Why do we Need VoC Tools?
Why Is Video Content Analysis Important For Social Listening? We have seen in the above example, how having a video AI technology boosts the effectiveness of a social listening tool. This is because video content analysis helps you go beyond text and take advantage of the benefits of social listening even from video-driven channels like TikTok, YouTube, OnlyFans, and others. You can learn how to use social listening to not just track discussions on text mediums like blogs, online articles and news sites, forums, etc, but also to understand what your customers are saying about your brand from video-centric platforms. VCA ensures that you never miss an opportunity when it comes to consumer likes and dislikes, and you leverage the importance of social listening by always staying ahead of industry trends even before your competitors join the bandwagon.
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