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What Is Social Media Sentiment Analysis? www.repustate.com
Social media sentiment analysis is a natural language processing (NLP) technique used for understanding the emotions behind user-generated content from social media mining. It gives a clear sense of how people feel about your brand. Social media sentiment analysis gives you insights far more detailed than just the number of likes, comments, and shares of your posts. It allows you to gather and analyze comments from the public and see if they are positive or negative. Just because your post or video has garnered 100,000 views and 400,000 comments, it may not mean that this metric is all positive, or vice versa.
How Is Social Media Sentiment Analysis Done?
Why Do We Need Sentiment Analysis On Social Media? Sentiment analysis of social media data can tell you if customers truly like you or not. This is far beyond empty numbers in a metrics tool. If they share your post, if it is because they are writing a positive review, or because they are tagging you to be sarcastic. Some of the benefits of social media sentiment analysis are listed below: 1.
Discover new market trends
2.
Design targeted marketing campaigns
3.
Track brand awareness
4.
Develop a personalized brand experience
5.
Conceive new product ideas
Common Channels for Social Media Mining
What Are the Challenges of Social Media Mining?
How Sentiment Analysis Improves Social Media Mining Results After gathering and categorizing large data sets, you need to interpret them to arrive at meaningful insights. Every interaction a social media user has with a brand in terms of likes, comments, shares, follows, and mentions communicate some feeling or attitude. However, there’s no way to figure out whether these feelings are positive or negative without sentiment analysis. Let’s show you how social media sentiment analysis helps businesses to understand the meaning of comments, audio, videos, and brand mentions.
Social Media Sentiment Analysis - The Repustate Advantage Repustate helps you carry out effective social media listening and gather helpful information to drive decisions. With our text analytics tools and multilingual sentiment analysis, you can get easy, accessible insights at scale. With the right sentiment analysis model, you can effectively interpret data from social media mining. Thus making it easy to define your brand’s messaging and growth strategy around things that your customers care about. Our social media listening solution will help you understand not only your customers but also your competitors.
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