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Table of Contents ● From Which Sources Does a TikTok Analytics Tool Gather Data? ● What Insights Does A TikTok Analytics Tool Share? ● How Do Companies Use a TikTok Analytics Tool?
Learn How a TikTok Analytics Tool Works and How To Use It
A TikTok analytics tool allows you to gain customer insights that go beyond profile analytics of likes and shares and it does so by data mining comments and videos. These insights from TikTok for social listening show you how your customers truly feel about your brand and products and what their opinions are. Based on this you can implement the necessary strategies to improve your products or customer experience and give your customers what they want and expect. This reflects on a better sales conversion ratio and helps you generate more profit.
From Which Sources Does a TikTok Analytics Tool Gather Data?
Why Is the Big Data Analytics Model Important? ●
Better decision making
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Improved diagnostics
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Improved treatment outcomes
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Enhanced patient experiences
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Real-time monitoring
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Preventative care
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Facilities management
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Increased efficiency
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Decrease costs
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Dashboard analytics. The first data source you should look at is found within TikTok itself. The platform provides you with an analytics dashboard where you’ll be able to gather insights like the number of followers your channel has, number of likes and shares, number of views, and more.
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Comments and hashtags. For richer data, and by implication, more detailed customer experience analysis when using TikTok for social listening, the insights found in comments and hashtags are invaluable. Your TikTok analytics tool can analyze these using text analysis.
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Video analysis. Because TikTok is a video-sharing platform, it’s understandable that the most valuable insights will come from video content. Here, the TikTok analytics tool will use video content analysis to extract these insights and inform the strategies you use to improve your customer experience.
What Insights Does A TikTok Analytics Tool Share? 1. Social brand mentions Social and brand mentions that show you how many times your brand or products are mentioned and whether these mentions are positive or negative 2. Aspects & topics Extracting aspects and topics and the sentiment around them from TikTok comments 3. Sentiment in comments You can analyze the overall consumer sentiment towards a brand or its products from the comments in the TikTok videos
4. Hashtag analysis You can analyze hashtag sentiments as well as individual videos based on the hashtags 5. Logo identification Identify logos in videos and images using tools like video content analysis and search inside video 6. Aspect-sentiment You can identify cases where aspects occur with a specific sentiment, and this will give you a view of the likes and dislikes of your audience to specific aspects of your product/service 7. Sentiments & Mentions over time Track and analyze sentiment and mentions over time so you can see a pattern in the tiktok trend 8. Multilingual sentiment Analyze and monitor sentiment and mentions in different languages
How Do Companies Use a TikTok Analytics Tool?
The goal of using TikTok for social listening is to improve your customer experience (CX), tailor your products or services to your customers’ needs, and serve your customers better. Let’s now look at how companies use a TikTok analytics tool to achieve this. 1. Analyzing brand and product mentions in audio A sentiment analysis API that incorporates a TikTok analytics tool can analyze video content for brand and product mentions. It does this by extracting the audio stream of the video and transcribing it to text. It then analyzes this text using a text analytics API and can show you how many times your business or products were mentioned and how many other brands or products were mentioned. These insights can help you devise strategies to improve your offering and stand out in the market.
2. Capturing text overlays in TikTok videos Most TikTok videos feature text overlays. When using a TikTok analytics tool that features video content analysis, you’ll be able to extract the insights in these overlays. These insights are especially helpful when you want to use TikTok for social listening to measure the effectiveness of your marketing campaigns. In turn, you’ll then be able to improve them. 3. Identifying brand names and logos in videos Apart from analyzing brand and products mentions, the right TikTok analytics tool can also identify the logos and brand names appearing in any given video. With these, you’ll be able to see how these logos and brand names are used, in what context, and by whom. As a result, you’ll be able to gauge how your digital strategy performs and on what aspects you should focus on to increase your reach.
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