How to Master the Voice of Customer Process (VOC)
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Overview Let us dig deeper into the voice of the customer (VoC) process and how to interpret customer voice from the current sources for capturing VoC. VoC allows businesses (both B2C and B2B) to learn what their customers really think of them, as well as to identify aspects of the business which are underperforming, or where there are opportunities for improvement. To gather this intelligence, various data sources are mined, depending on the nature of your business. There is a four-step procedure for identifying these data sources and gleaning helpful insights from them. Let’s look at that in more detail.
Voice of the Customer Process
Why do we Need VoC Tools?
After Insight: Action
Once the VoC data processing is complete, you’ll want to review the user sentiments expressed and put together strategies for improvement. This process, driven by a data analysis API, will enable you to remain ahead of your competitors, align with customer opinion, and protect your public perception. Repustate’s sentiment analysis solution for Voice of the Customer analysis has helped multiple clients across industries. We have helped banks, automotive clients, and even FMCG companies understand their VoC data to develop stellar strategies for product and service enhancements.
Understand your data, customers, & employees with 12X the speed and accuracy.
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