Why Do Businesses Need To Add Social Video Analytics to Their Marketing Strategy
Overview Believe it or not, Steve Jobs put the video into our pockets with the first iPhone. And, every year since, video has transformed the way we consume content and communicate with each other, from live streaming unskippable moments with friends on social platforms to making a purchasing decision based on online video testimonials. An average person is predicted to spend 100 minutes per day watching online videos. According to Cisco Visual Networking Index (VNI), the internet traffic is expected to quadruple in 2022, clearly defining that the internet is loaded with video streaming traffic. Millions of videos get uploaded to the internet every day, and this number is rising exponentially, so does the desire to search and analyze the content precisely. After all, companies understand that video content is essential for a brand’s social media account success.
Why Do We Need Social Video Analytics? With mammoth people consuming content more than ever before, it’s important to use social video analytics to understand your audience and competition deeper to stay ahead of the competition. Also, by integrating social media video analytics, your creative juices flow through the presentation of fresh, cutting-edge content and strategies. If you are still sitting on the fence as to why social video analytics is crucial for your business, let me shed light on some of the benefits: ● ● ● ● ●
Cross-platform intelligence Action-oriented insights can be drawn from the video content In-depth analysis of your audience Competitor analysis is done in a better manner regarding content and programming plans Video optimization is provided to help your audience grow
Tools Needed To Collect Data For Analyzing Social media video analytics is carried out by extracting data software and APIs from specified social media channels like YouTube, Instagram, Facebook, TikTok, etc. To better understand how social media video analytics works, let’s have a quick rundown of some of the data extraction software and APIs available. ● ● ● ● ● ●
Insta-scrape Apify YouTube API YouTube Comment Scraper The Graph API Octoparse
How is Social Video Analysis Done? A powerful sentiment analysis tool uses NLP (Natural Language Processing) to extract insights from videos, making it more comprehensive than any other tool. It can semantically save all forms of videos as quickly as it can gather insights through YouTube or TikTok sentiment analysis. Have a look below at how video analysis is done. ● ● ● ● ● ●
#Step 1: Audio Transcription #Step 2: Caption Overlay #Step 3: Image recognition # Step 4: Text From Comments and Posts #Step 5: Sentiment and Semantic Analysis #Step 6: Visualization
Finally Just remember, the longer visitors watch your video, the more time they get to learn about your brand and the more data you get to know about them. With the right analytic tool that provides all kinds of insights, you have all the information at your finger touch to understand your potential customers’ interests and online behavior and identify new opportunities. With an unprecedented increase in video content, your business, brand awareness, and the health of your customer relationship need to be in tune with the analytics behind these videos. Fortunately, with a trusted and resilient sentiment analysis tool, it’s never been easier to look at how your target thinks, feels, and reacts.
Understand your data, customers, & employees with 12X the speed and accuracy.
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