What is SEO?
Well, if you’ve ever wondered what’s driving your competitors to the top of search engine results pages (SERPs), then SEO is your culprit. And in an age where business is done through the click of a mouse, good SEO management is one of the best ways to grow your audience, build brand authority and boost your bottom line. So, if you’re looking to capitalize on your company’s full online potential – and to connect with more customers than ever before – the time is now to invest in an organic SEO strategy.
Ok. How Does It Work? Unfortunately, organic SEO isn’t something that’s done overnight – nor can it be accomplished simply by paying Google for a flashy, front-page ad in the coveted golden triangle. Achieving high search rankings takes time, is done on multiple levels and requires ongoing maintenance to make sure it sticks.
What Are the Basics? A multi-layered SEO approach generally starts with:
Keyword Research Well-researched keywords are the search terms potential customers enter when looking for your products and services. Once you know which phrases put you and your competitors within those results pages, you can begin to develop a content strategy that will strengthen your position.
