6 Powerful Online Reputation Management Tips to Suppress Bad Links W W W. R E P U TAT I O N P L A N N E R S . C O M
What is Online Reputation Management?
Online reputation management is the process of controlling what shows up when someone looks you up online. We'll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online.
Why Your Online Reputation Matters? •Your reputation is as crucial as ever in today’s digital world, where a single negative search result can dramatically alter public perception of you or your brand. •People are looking you up online & making decisions about you based on what they find •Anyone can say anything about you online without getting in trouble, whether it’s true or not.
Powerful Online Reputation Management Tips 1.
Right Social Profiles in the Right Ways
2.
A Universal Bio with Embedded Links
3.
Speak, Invest, Donate & Hire
4.
Avoid Free-for-All Sites
5.
An Alternative Blog
6.
Leverage Lower Quality Links
Right Social Profiles in the Right Ways •One of the major mistakes in the reputation management process is to index social profiles on dozens or hundreds of sites and point links to as many as possible, hoping to take over negative results.
•Another misconception is presuming that registering a profile is enough to take over the rankings. Participating heavily in the sites to help those profiles rank higher than just earning external links.
A Universal Bio with Embedded Links
•If you or your business display in press, media, and events or receive indications and references on the intent, there’s always a stock “bio” or “profile” requisite by the publisher.
•Embedded links with reasonably good anchor text should point back to pages you control on the web.
Speak, Invest, Donate & Hire •Speaking at events is typically free, promotes yourself and your brand, including a high-quality bio with links. •Investing in companies or donating to non-profits or even individuals that have a strong online presence, to get positive SERP results •Hiring is unique. Announce and create profiles at all of these job websites to bring up positive results in your SERPS
Avoid Free-for-All Sites •The basic rule of online reputation management is – avoiding free-for-all sites like Wikipedia.
•Wikipedia won’t provide you the control over the contents posted about you/your brand. You would have to wage a long war to take down the negative feedback posted about your brand
An Alternative Blog •logging is an excellent strategy to attract a lot of links and external references •Being observed that alternative blogs on separate topics using a similar system works brilliantly. •When doing this, leverage your existing network for blog roll links and share on social channels. •Stop Ripoff Complaints Before They Happen
Leverage Lower Quality Links •Never buy crappy links, but if you must or if you have other links you control that are of questionable quality or you think search engines might consider the low value or even manipulative, don’t point these to your newly registered domains or the sites you own. •It is not sure – whether the no follows directly get counted or if the pages get scraped and republished in some followed format. But according to experts, it works well in social profile pages ranking.
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