bonita rachel
ta b l e of co nte nts introduction logo philosophy minimum size safe area color guide font guide dos donts applications
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intro d u ct ion
Th e pu r pose of t h i s boo k i s to ex p l a i n t h e v i s u a l i d e nt i ty of ‘ bo n i ta ra c h e l ’ . S h e i s a st u d e nt of a r t + d es i g n i n B i n u s N o r t h u m b r i a S c h oo l of Des i g n. By c reat i n g t h i s boo k , t h e rea d e rs a re ex pected to u n d e rsta n d h e r i d e nt i ty a s we l l a s h e r pe rso n a l i t i es. Th i s boo k h e l ps to c reate a v i s u a l i d e nt i ty at h e r a n d h e l ps eve r yo n e wh o wa nts to u se t h e m ate r i a l of i t by u n d e rsta n d i n g i ts r u l es. Th e boo k co nta i n s f ro m p hy l oso p hy, t h e r u l es of t h e l og o u nt i l a p p l i ed d es i g n o n seve ra l o b j ects. I n o rd e r to a c h i eve t h e co n s i ste n cy of t h i s l o g o, a l l t h e r u l es t h a t sta te d i n t h i s boo k m u st be fo l l owed. 04
logo philo sophy
Th e l og o co n ce pt i s based on her desig n st y l e, c h a r a c h te r a n d h e r e n t h u s i a st i c, w h i c h co n n ected o n e a n d a n ot h e r. S h e l ove to t rave l a n d h ave i nte ra ct i o n w i t h n at u re especiall y sea. She h ave h e r own i nte rest by summer season. H er m u se i s t h e waves of t h e sea, and this is the reason behing the cur vy l i ne i n t he logo. The cur vy line also being pa r t of l ette r ‘ bo n ’ .
Wa v e s b e c o m e t h e m a i n e l e m e n t of h e r l o g o, beca u se s h e h ave h e r own p h i l oso p hy of waves. Wa v e s n e v e r s t o p towa rd s t h e s h o re eve nt h ou g h a b i g a n d s t r o n g c o r a l b l o c k i t . Fo r h e r waves i s t h e sym bo l i c of b rave r y , n ot ea s i l y g i ve u p a n d a l so co n s i ste n cy, wh i c h i s h ow h e r re p rese nt h e r wo r k . Th e rest of e l e m e nts i n t h e l og o j u st pa r t of t h e s u p po r t fo r t h ose e l e m e nts stated befo re.
The main color is ye l l ow, b l a c k a n d wh i te i s j u st fo r ba l a n ced i t. Fo r h e r t h e y e l l o w c o l o r is represent sun which is, sun is the symbolic of s p i r i t a n d h a p p i n ess a n d a l so f u n c h a ra cte r of h e rse l f.
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i want to live by the sea, live by the ocean. though i start over again, i'll never change where i come from. loss of my momentum, set me in motion, my heart and soul were for free, but nobody would take them. the hoosiers - live by the ocean
bonita rachel
graphic designer
minimum size
3 cm 2 , 2 cm
3 ,3 cm
3 , 5 cm
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safe a rea 1 cm 1 cm
1 cm 1 cm
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color guide
PA N T O N E 1 0 9 C #FFDD00
PA N T O N E P B L A C K C #000000
PA N T O N E 1 1 - 0 6 0 1 T C X B r i g ht Wh i te #FFFFFF
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fo nt g u i d e
a nt i pa sto a bcd efg h i j kl m n o pq rst u A B C D E FG H I J K L M N O P Q R S T U a bcd efg h i j kl m n o pq rst u A B C D E FG H I J K L M N O P Q R S T U
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dos
use logo without text
use monochrome color
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donts
boni ta rachel tilt logo
applied other color out of the guide
change font type
bonita rachel bonita rachel remove element
bonita rachel stretch logo
reposition element 14
ap pli cat
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