Designing a Professional Construction Logo Design Gone are the times when construction companies didn’t need marketing to get their fair share of business. Nowadays every company requires a good logo, a functional website and an effective marketing strategy to rise to the top. The very first thing that connects consumer to a company is your Construction logo design. It doesn’t matter what market they are targeting i.e. individual homeowners or B2B corporate firms, a professional logo design goes a long way in promoting your company’s professionalism and strengths. Any company that’s struggling to make its mark in the company should scrutinize its branding strategy closely. Logo design is the staple of a strong brand and having a professional construction logo design to represent your brand image will go a long way in building a trustworthy reputation of your construction business in the industry. A good construction logo design should be a reflection of the services you offer; your logo should be clean, simple and memorable. Consider the following points when you are designing your construction logo design:
1 – Incorporate Relevant Images: The construction industry exhibits ruggedness, robustness and strength. Incorporating relevant images differentiates you from the others and clarifies the type of services you offer. Uncomplicated logos are more memorable and resonate in the minds of your consumer for much longer. 2 – Highlight your Special Services: If there are any special features that distinguish you from the competition then you should definitely indicate that in your logo as well. Are you available 24/7? Is your response time extra ordinary? Do you specialize in any specific area? This makes your company different from rest of the pack and these points can be a difference between the consumer choosing you or the competitor. 3 – Color Scheme: Use colors that evoke a sense of strength, reliability, durability and power. Construction logos enjoy a lot of freedom when it comes to logo design. Bold colors like red, yellow, orange, brown, black are mostly used representing the safety that the company claims to offer. Some construction companies also mention green in their logos to denote eco-friendliness. 4 – Let your logo Sing your Selling Points: Competition is tough and getting a building contract comes down to the little details. You have to establish your identity in your logo. In order to do that, try incorporating a tagline or a slogan that puts your unique selling points on display and establishes you as the company offering the best value for client’s money. 5 – Typography: Use bold typeface to represent a more strong and powerful presence. You can also modify some letters to look like tools of the trade. Be creative with your construction logo design, uniqueness is always welcomed. We are sure the above pointers will help you in making your construction company shine. About Pixels Logo Design: Pixels Logo Design is a digital marketing agency based in California that offers branding solutions for small and large businesses worldwide. Founded in 2006, they have successfully developed brands for thousands of business in their ten year tenure. Their award winning team of digital experts has helped hundreds of local and international clients achieve new levels of success through their intelligent site launches, innovative digital marketing campaigns and brilliant search engine optimization strategies. They provide services ranging from logo design to mobile applications design and development. They were awarded for “Excellence in Design” in 2014. https://www.pixelslogodesign.com/logo-design/construction-tools/