Report: 2020 Foresight Retail Banking and Social Media Category: Services
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Report: 2020 Foresight Retail Banking and Social Media Report Insights
• Social media marketing has gained increased focus, and retail banks are changing their business models and product offerings to cater to the ballooning market of social media users • Social media interactions provide companies with a platform to reach out to customers and deal with issues in real time, increasing both the quality of their service and levels of consumer trust • The increasing prevalence of the internet and widespread adoption of smartphones have fuelled social media expansion, with more than half the internet population now engaged in social networking
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Report: 2020 Foresight Retail Banking and Social Media Report Insights (Continued)
• While Facebook, Twitter and LinkedIn have established themselves across the world, local social networks such as Vkontakte and Sina Weibo are more widely used in Russia and China • Although the use of social media remains risky territory for many banks, some have started to explore opportunities in this channel • Some have set out many best-practice examples that can act as guiding principles for other banks and financial institutions • There is increased focus on the use of analytical tools, capitalizing on expertise of third-party professionals, and use of social platforms to engage customers in real time to improve brand image www.researchonglobalmarkets.com
Report: 2020 Foresight Retail Banking and Social Media Report Insights (Continued)
• Retail banks are yet to fully exploit the benefits pertaining to their presence on social networks • A number of banks have still not made significant progress in social marketing, and others have also kept their investment to a low level due to limited awareness, concern for data security, as well as the legal and reputational risks associated with the media • However, despite initial skepticism by retail banks, social media is expected to emerge as a key complimentary channel for business development
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Report: 2020 Foresight Retail Banking and Social Media Report Insights (Continued)
• Banks are expected to focus more on synergies that can be generated by social media and other key channels over the next five years
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Report: 2020 Foresight Retail Banking and Social Media Report Coverage
• Comprehensive analysis of social media marketing strategies adopted by the retail banks across key emerging and developed markets • Key trends and analysis of various stages in the use of social media by retail banks, with each stages potential to influence customers • In-depth analysis of various operational, technological and regulatory issues and challenges faced by retail banks while adopting social media marketing strategies • Industry best practices and an effective framework for the adoption of social media as a marketing tool www.researchonglobalmarkets.com
Report: 2020 Foresight Retail Banking and Social Media Report Coverage (Continued)
• Case studies on social media marketing strategies implemented by various retail banks
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Report: 2020 Foresight Retail Banking and Social Media Report Benefits
• Understand the dynamics of the social media landscape across key markets worldwide • Assess the current and future opportunities of social media marketing in retail banking industry • Gain insights into the social media marketing strategies adopted by retail banks in key developed and emerging markets • Gain insights into key issues and challenges to devise strategies and gain a marketing advantage • Understand the implementation of industry best practices through detailed case studies www.researchonglobalmarkets.com
Report: 2020 Foresight Retail Banking and Social Media Table of Contents
• Executive Summary • Global Snapshot of Retail Banking in Social Media • Regional Analysis of Social Media in Retail Banking • Issues and Challenges • Best Practice and Case Examples • Appendix
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Report: 2020 Foresight Retail Banking and Social Media Report Details
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Publish date: Jan 22, 2014 Number of slides: 60 Geographic coverage: Global Available format: PDF, CD, Hardcopy Price for Single User License: USD 3,800 Price for Site License: USD 7,600 Price for Global User License: USD 11,400 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com
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