JSB Market reSearch: conSuMer trendS analySiS: underStanding conSuMer trendS and driverS of Behavior in the uk ice creaM Market On 22nd July 2014
Summary Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings • Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space • The UK has the second highest per capita volume consumption among major markets • Women marginally over-consume Ice Cream compared to UK men • Ice Creams are consumed at a lighter frequency by UK Consumers Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend Synopsis Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups ""over"" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) • Market value and volumes over 2008–2018 for the UK and nine other countries to give a global context • The degree of influence that the 20 key consumer trends identified by Canadean Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group • Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future • Examples of international and UK-specific product innovation targeting key consumer needs Reasons To Buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. Table of Contents: Definitions Category classification and demographic definitions Summary methodology Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends
Market context Consumers are indulging in Ice Cream for Fun and Enjoyment in their personal space and time The UK Ice Cream market, currently valued at GBP1.7 billion, will witness relatively higher growth in the next five years Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Take-Home Ice Cream dominates the UK Ice Cream market with 72.4% of volume share There were 3.4 billion Ice Cream occasions in the UK in 2012, with the highest occasions witnessed among Older Consumers and Females The UK Ice Cream market is growing at healthy pace both in value and volume terms The UK has the second highest per capita volume of consumption among major markets Demographic cohort consumption patterns Women marginally over-consume Ice Cream compared to UK men Older Consumers are the largest age group with the highest number of occasions UK consumers have Ice Creams at a lighter frequency Ice Cream is consumed at a lighter frequency by the UK Consumers Consumer trend analysis Indulgence is the key motivation for choosing Ice Creams in the UK Comparing consumer trends' influence on Ice Cream consumption across major markets The Changing Lifestyle mega-trend: Choice of Ice Cream driven by the changing pattern of Lifestages in the UK The Connectivity mega-trend: Aspirational ambitions have limited influence on Ice Cream purchases in the UK The Convenience mega-trend: The Busy Lives of consumers will influence choice of Ice Cream in the UK The Ethics mega-trend: Ethical and Environmental issues have limited influence on consumption of Ice Cream in the UK The Experience and Enjoyment mega-trend: Indulgence continues to be the leading motivation to drive sales in the Ice Cream market in the UK Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
The Health and Wellness mega-trend : Health and Beauty aspects play a limited role in Ice Cream purchase decisions in the UK The Individuality mega-trend: Consumers' desire to seek Personal Space and Time drives the consumption of Ice Cream in the UK The Trust mega-trend: Product safety is a basic consumer need rather than a differentiator The Value mega-trend: The search for better value for money influences Ice Cream purchases in the UK
Innovation examples Manufacturers are innovating across categories to target the growing needs of UK consumers Global innovations on formulation and packaging can be a source of inspiration for UK manufacturers Recommended actions Manufacturers should address UK consumers' desire for the best value products and guilt-free indulgence Manufacturers should focus on the rise in demand for premium and indulgent Ice Cream, as well as fun products Appendix An explanation of the sub-trends Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Detailed methodology About Canadean
Related reports: The Future of the Ice Cream Market in South Korea to 2018 The Future of the Ice Cream Market in Italy to 2018 Food and Beverages Market Research
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