22 EVENT // HP
HP products reflect its commitment to ‘sustainability’ HP held its Partner First Roadshow at the Ritz-Carlton Dubai and CNME Editor Mark Forker, was on hand to find out how channel-centricity remains the core focus of the company’s strategy as it looks ahead to 2020.
T
he Partner First Roadshow attracted hundreds of HP partners as the IT leader showcased its diverse and innovative range of products in both the PC and printing space. The theme of the event was ‘Together We Grow’ which underlines HP’s commitment to forge close
relationships with its partners. James Blackman, Regional Lead at AMD, delivered a keynote presentation in the opening session and highlighted the importance of embracing change in an era when technology continues to disrupt and reshape global industries. “To survive you have to change. The world we live in is constantly evolving, so it’s imperative that
www.tahawultech.com // Reseller Middle East // MARCH 2020
you’ve got the ability to be adaptive. You need to change in order to move forward. You’ve got to meet the expectations of your customers which are also evolving. If companies fail to embrace change then they won’t survive,” said Blackman. Following the conclusion of the opening session, attendees were then divided into sub-groups where HP salespeople highlighted the
