44 INTERVIEW // SARIYA IT
sariya it: forging ahead
Amjad Al Omar, GM, Sariya IT, explains the company’s growth strategy based on innovations in Green IT, IoT, AI, DC and other key sectors, while educating partners and end-users about the latest technological developments.
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an you tell us something about Sariya IT? SARIYA IT Distribution is a Saudi Arabiabased Value-Added Distributor, formed in 2002, having excellent alliances with many well-known hardware/ software vendors to provide best-ofbreed products/solutions to channel partners. SARIYA-IT has invested in its inherent strength in infrastructure, technical skills and customer service to create a niche for itself in the product distribution space. The company has always been characterised by a high level of competence in its chosen areas. Current competencies arise out of
the company’s solid experience, and reside in a multidisciplinary team with strong emphasis in latest and advances technologies, statistics, and marketing, etc. With a broad range of capabilities, including consulting and logistics, we provide our channel partners the solutions they need to meet their strategic business objectives. We have promoted and successfully implemented 2CRSI products and technology offerings through our channel in region, beginning as a security VAD and now consolidating our strength with strong presence among IoT, AI, DC and other key sectors. What are Sariya IT’s business plans with 2CRSI? We’re working very closely with
www.tahawultech.com // Reseller Middle East // DECEMBER 2020
WE’RE EDUCATING OUR CHANNEL PARTNERS AND END USERS ABOUT NEW MARKET TRENDS LIKE EDGE COMPUTING, AI AND DIFFERENT COOLING SOLUTIONS FOR DATA CENTRES.”
