16 INTERVIEW // D-LINK
Future-Ready T Sakkeer Hussain, Director - Sales & Marketing, D-Link Middle East & Africa, tells RME in an exclusive interview how the company’s forward-looking partner program empowers businesses to maximise their business potential and add value to their product portfolio.
Sakkeer Hussain, Director - Sales & Marketing, D-Link Middle East & Africa www.tahawultech.com // Reseller Middle East // FEBRUARY 2021
ell us about D-Link’s partner program. What are the key benefits of being a D-Link partner? As a networking leader and global provider of comprehensive solutions in Switches, Wireless, Storage, IP surveillance, Security, VoIP and Cabling products, D-Link grants access to partners to sell D-Link solutions that unlock additional revenue opportunities, which can enhance their company’s bottom line. With the additional marketing, sales, and support resources from D-Link, partners are able to better scale their business and reach a wider customer base. The company’s easy partner registration process keeps partners selling, and help to acquire product knowledge with D-link certifications. For more than two decades, D-Link channel partners have been the sole way we go to the market, and the D-Link Solution Partner Program is designed to continue on the same path of partnership in the channel. The partnership program designed for Middle East and Africa countries aims at creating a platform for two-way marketing information system (MIS) to help better understand competition, market requirements, launch new products/ technology and most of all create a loyal chain of D-Link partners with better mind share, commitment and focus. Working through our existing distribution channels, D-Link provides enrolled partners with considerable support and rewards for achieving verifiable D-Link targets on a revised, quarterly basis. These targets, both qualitative and quantitative will provide excellent benchmarks for strong, sustained growth in the region. The D-Link Business Solution Partner Program has four levels to it. The first is Authorized Solution Partner (ASP), then Preferred Solution Partner (PSP), Preferred VoIP Partner (PVP) and the fourth one is Empower Solution Partner (ESP). D-Link offers these
