42 INTERVIEW // CYBERKNIGHT
A Zero-Trust Approach
Avinash Advani, Founder & CEO at CyberKnight, tells Anita Joseph in an interview, how the company has positioned itself in a rapidly changing market with its Zero-Trust security strategy and exclusive portfolio of offerings.
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ybersecurity has become front and centre now especially, in the last one year. How has this impacted businesses? Cybersecurity is a hot topic for the simple reason that over the course of the pandemic, the number of breaches the frequency of breaches and the impact of breaches have exponentially skyrocketed. Just look at the ransomware attacks and look at the high-profile nature of the names that have been
reached recently- and we can confidently say that no one is far away from this risk. So it’s critical to make sure that you’re keeping up with your or maintaining your security posture to defend against the constantly ongoing evolution of cyber-attack techniques. To sum up, the threat landscape has gotten harder from a business perspective, because the need of organisations to defend, detect, prevent and respond to these new attacks has increased exponentially due to the pandemic, with the rampant spread of
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remote working and therefore, the space for a much larger attack surface. How has CyberKnight positioned itself in this evolving market? So, we’ve just defined the problem of the increasing nature of attacks, and the solution that we find to this problem is what we call Zero-Trust security. Now, Zero-Trust security is a framework that’s not new, it’s been around for almost a decade. The essence of Zero-Trust is basically to never trust, always verify. Zero-trust, security, in essence, helps an organisation secure its data, no matter where it goes. Historically, in the old days of security people used to believe that if they were sitting behind the firewall, their perimeter, they would be secure. Today, that perimeter is no longer the firewall, it’s everywhere. And that extended perimeter and that extended attack surface is what zero-trust security, addresses, so we are proud to say that we were the first Value-Added-Distributor, I think globally, that focuses on zero trust, security, as our go-to market strategy. So be built our entire portfolio, offering mapping to the seven micro perimeters that make up zero trust security. That is our frankly key differentiator from a goto market perspective.
