Reseller Middle East January 2022

Page 34

34 FOCUS // BARCO

How to realise the potential of a hybrid work model Lieven Bertier, Segment Marketing Director Workplace at Barco tells Reseller ME that for a successful digital workplace strategy, businesses will need to support hybrid meetings that are as seamless and intuitive as face-to-face collaborations.

T

he pandemic has irrevocably changed office culture, rapidly accelerating the trend for remote working, so that it is now core to the mainstream employee experience. While remote working is definitely here

to stay, the general consensus from employees themselves is that a return to some regular office-based interaction is important. In fact, Barco hybrid meeting research shows that eight out of ten office workers are in favour of a hybrid work model, with most, on average, willing to work from home just

www.tahawultech.com // Reseller Middle East // JANUARY 2022

one and a half days per week. Understanding this, most businesses have already started to implement various kinds of long-term hybrid systems, which can offer a mix of officebased and remote working. This is, of course, great news, not only for the employee experience,


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