EDITORIAL CHANNEL AND THE FUTURE

As we emerge from the pandemic and go back to living ‘normal’ lives, it is clear that in order to thrive and grow, the channel business must re-orient its priorities and focus on the one thing that matters today: the customer. In fact, all research and expert predictions point to the fact that if the customer is not given the attention they deserve, the business can die a painful death. However, to focus completely on the customer, channel partners must embrace the leading trends of today: the cloud and cloud security.

Anita Joseph Editor

Our cover story that probes these trends and speaks to experts about the channel and its way forward. It discusses how channel partners will need to offer a diverse range of technological solutions as well as deep experience in the areas most valued by consumers to boost their chances of success in this climate. We’re not spoiling the suspense for you: read on to find out what the journey of the channel industry looks like.

E-mail: anita.joseph@cpimediagroup.com

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Our special interview with Sertan Selcuk, VP of Sales, META at OPSWAT, discusses how the company empowers partners and customers seeking secure network access and deep endpoint compliance. Bahaa Eddine Al Indary, General Manager, Raqmiyat, tells us how the company is well prepared to help customers and enable them to align its offerings and new digital transformation-focused technologies with their digital strategies. Another discussion with Suchit Kumar, CEO, TEXUB tells us why it is important for businesses to keep up with change.

That’s not all. In addition to all of this, we have the regular opinion, perspective and insight columns that offer a wealth of information about the channel industry and the way ahead. So, make sure you don’t miss this issue. Happy Reading!