5 minute read
BUILD A PROFITABLE, PURPOSEFUL
BUILD A PROFITABLE, PURPOSEFUL REAL ESTATE BUSINESS YOU LOVE
INTERVIEW WITH CHRISTINE COWERN
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Christine Cowern is a force to be reckoned with in the real estate industry. As the founder and managing partner of the Christine Cowern Real Estate Team, she has led her all-female team of passionate and client-centric realtors to be in the top 1-2% of sales volume since 2013. In this article, Christine shares her top three strategies for new real estate agents to start filling the 10 hours a week that they should be working, but often aren't because they don't know what to do with that time. By implementing these strategies, new agents can start seeing the success that Christine has achieved in her own career.
Christine Cowern is the founder and managing partner of the Christine Cowern Real Estate Team, an all-female team of passionate clients-centric realtors based in Toronto, Canada. Folks, that has been in the top one and 2% based on sales volume since its inception of 2013. That's a beat. So remember, folks, 87% of people get their license drop out, only 13%. So literally, we're going down and down and down. So you're going to learn a lot today. The success that Christine has had in her real estate has allowed her to focus on her other passions. Coaching ambitious realtors who want to create higher level success, joy and fulfillment in their business
87% of Agents’ Real Estate Businesses Fail in the First 5 Years
If you’re struggling to get leads, close deals and create the momentum and structure in your business that will create consistent growth,Christine has some tips to help.
There’s so much that wasn’t part of your licensing or brokerage training, like learning to compete with more experienced
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agents, standing out in a sea of competition and how to get motivated clients from your marketing and social media.
As a result you feel like you’re spinning your wheels, not sure where to focus your time, energy and money to get the best results in your business.
Get ready - try these three tips help you get on track!
1. Increase your number of daily conversations about real estate 2. Find your niche 3. Delegate and leverage
1. Increase your number of daily conversations about real estate First, you need to increase the number of daily conversations you have about real estate. This can be done by networking with other professionals in the industry, attending events and seminars, and by staying active on social media and other online platforms. You should also make an effort to connect with potential clients in your community, and to let them know what you do and how you can help them. By doing this, you will be able to build relationships and trust, which is essential for success in the real estate industry.
2. Find your niche The second step in Christine's process for becoming a successful real estate agent is to find your niche. This means focusing on a specific type of client or property that you are passionate about and that you can serve well. By niche-ing down, you will be able to better focus your time and energy on becoming an expert in that area, which will in turn make you more successful. There are a few different ways to go about finding your niche. One is to think about your previous experience and expertise. Are you a former corporate executive? Then you may have a niche in working with other corporate executives. Or maybe you have a background in design and you're passionate about working with clients on their home renovation projects. Another way to find your niche is to simply start talking to people. Ask your friends, family, and acquaintances if they know anyone who is thinking of buying or selling a home. Attend local networking events and get to know the other businesses in your community. By getting out there and talking to people, you'll start to get a feel for who your ideal clients are and what kind of properties they're interested in. Once you've found your niche, the next step is to start marketing yourself as the expert in that area. This means creating content, such as blog posts or videos, that focus on your niche. It also means joining relevant Facebook groups or LinkedIn groups and participating in the discussions. By positioning yourself as the go-to expert
3. Delegate and leverage The third step is to delegate and leverage. This means that you need to start looking at what is your dollar per value. You need to look at what you are doing and see if there is anything that you can delegate or leverage to someone else. This could mean hiring someone to help with social media, hiring a real estate assistant, or outsourcing some of the other tasks that you are doing. This will help you to focus on the tasks that are most important and will help you to grow your business.
In order to be a successful real estate agent, you need to focus on increasing your number of daily conversations, finding your niche, and delegating and leveraging tasks. By following these three steps, you will be well on your way to achieving greater sales, improved efficiency, and increased profitability.
For more on this topic and perspective, check out this episode The Christine Cowern Real Estate Team: How to be a Top Real Estate Agent on the 500 Doors Real Estate Podcast.
Connect with Christine Website: christinecowerncoaching.com Instagram: instagram.com/realchristinecowern Facebook: fb.com/christinecowernrealestatecoach
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BUILDING COMMUNITY THROUGH REAL ESTATE
INTERVIEW WITHKIM HAYDEN
Kim Hayden is an award winning Real Estate Agent from Calgary, Alberta. She started her real estate career in 1999, and has since completed over 2000 Real Estate Transactions. As one of Calgary's top Realtors, Kim has a reputation of selling homes in both hot and ice cold markets. Kim is known for her community involvement and her dedication to her clients.
Kim Hayden's story is one of overcoming adversity and finding success in real estate. Kim was originally from Wichita, Kansas, and moved to Canada with her husband. She had no experience in real estate, but decided to get her real estate license and start a business.
Kim quickly learned that the most important thing in real estate is building relationships with people in the community. She started hosting events and building a brand around being a community leader. This helped her attract the right clients and grow her business. Kim's advice for people starting out in real estate is to control your communications and get to know your community.